Marketing as an industry - any experiences?

[mrcoffee]

The initial message was deleted from this topic on 14 October 2016 at 17:16

[rog007]

Shop floor experience either as employment or a placement in your spare time now as concurrent activity whilst you choose your options would be a good start. Skills around both digital and analogue mediums for marketing would also be an advantage. Good luck!

[Alapeno]

What was your degree in? And can you make your skills relevant to a marketing role? I know the big agencies do schemes that take on graduates with not much experience but they would be looking from the off to see if you could slot into a role with skills you already had.

Also, where you are in the country would play a part. In London you can pick the big ones to contact e.g. McCann Ericsson, VCCP, Saatchi's. Likewise in other bigger cities you would stand a better chance.

It may be tough going as the job market for marketing roles seems to be quite saturated at the mo with graduates. Don't let that put you off though if its something you really want to do.

If you contact agencies and don't have any relevant experience, I would expect they'd ask you to come on board as an 'intern', I.e. unpaid for a few months.

Anyways, good luck!

Sorry waffling, have had wine.

[Marcellus]

Don't just think of the agencies all the major FMCG companies also have enormous brand marketing and trade marketing teams.

[spikeyhead]

There's a good Bill Hicks Sketch on the subject.

[The Nur]

I began a degree in marketing. It is interesting but I learnt very quickly that I can't stand it. For a number of reasons.

[Mobile Chicane]

Depends what you mean by 'marketing'. Store design is a specialism within retailing, and I suspect an area in which there are very few jobs.

For advertising / marketing / comms, see here:

http://www.pistonheads.com/gassing/topic.asp?h=0&a...

Oh, and if it was difficult to get into back in 2010, it's ten times harder now. There are people with marketing degrees including hands-on practice of all the software packages you need to use - PowerPoint, Photoshop, Dreamweaver etc - in the queue ahead of you.

Be prepared for a succession of unpaid three month internships, with no guarantee of a job at the end of it.

[Art0ir]

My missus is close to finishing her BSc Marketing, also interested to hear anything about this industry for her sake.

I think she has accepted she'll need to head to a larger city to do anything worthwhile.

[Art0ir]

swerni said:

Art0ir said:

My missus is close to finishing her BSc Marketing, also interested to hear anything about this industry for her sake.

I think she has accepted she'll need to head to a larger city to do anything worthwhile.

BSc in marketing?
Bet she draws some pretty pictures

I spent plenty of time poking the same fun at her, but the content is actually pretty interesting and worthwhile from what I've seen.

[DUMBO100]

I've got 15 years experience in marketing and advertising and I run the sales department. It is ultra competitive even more in these times of austerity but funnily enough my career began with exactly the same question. You need a tough skin and a lot of creativity but it can be a rewarding,sociable career

[DUMBO100]

I've got 15 years experience in marketing and advertising and I run the sales department. It is ultra competitive even more in these times of austerity but funnily enough my career began with exactly the same question. You need a tough skin and a lot of creativity but it can be a rewarding,sociable career

[qureshia]

If you want to design the look and feel of retail space , join a retailer or better still a design company

Marketing is a broad church, perhaps narrow it down it down a bit more, in summary my marketing team is split into a number of main areas

Advertising (above the line)
Online marketing (paid search, affiliates and social media)
In store (everything from shelf labels, POS, to the colour of the walls)
Trade planning (what we sell, what price and key messages)
Insight and experience (what customers want and are telling us)

Most things in reality are outsourced, from design, media buying, customer insight through to printing

Back on the topic of look and feel, we are doing some work with these guys, they get to do all the sexy look and feel stuff for us http://www.quininedesign.com/Quinine_Samples.pdf

[Matt Harper]

Pretty much everyone I know who has even the vaguest idea about what they are doing in global marketing positions, dealing with $100m + brands, worked in sales of those brands first. The theorists are all jerk-offs.