Dr Bez Slates the Vanquish
Discussion
Review in The Sunday Times today of the Vanquish Volante. The review not helped by Dr Bez talking to the journalist before he drove it:-
THERE are few ways more likely to set alarm bells ringing in the head of a motoring journalist than for someone who’s driven a car to warn that it’s not as good as a cheaper model. Of course we shouldn’t be swayed by such opinions, but when that person is the chief executive of the company making the car, it’s hard not to listen.
“Don’t misunderstand me,” says Ulrich Bez, chief executive of Aston Martin, over dinner in Palm Springs, California. “The Vanquish Volante is a great car. But if I wanted to drive around here, I would take a DB9 Volante. I wouldn’t need the extra expense.” The convertible Aston Martin Vanquish Volante is the company’s new flagship and costs £199,995 — more than £50,000 above the price of the DB9 Volante, or enough to put a new, entry-level Porsche Cayenne outside your house for when it rains.
THERE are few ways more likely to set alarm bells ringing in the head of a motoring journalist than for someone who’s driven a car to warn that it’s not as good as a cheaper model. Of course we shouldn’t be swayed by such opinions, but when that person is the chief executive of the company making the car, it’s hard not to listen.
“Don’t misunderstand me,” says Ulrich Bez, chief executive of Aston Martin, over dinner in Palm Springs, California. “The Vanquish Volante is a great car. But if I wanted to drive around here, I would take a DB9 Volante. I wouldn’t need the extra expense.” The convertible Aston Martin Vanquish Volante is the company’s new flagship and costs £199,995 — more than £50,000 above the price of the DB9 Volante, or enough to put a new, entry-level Porsche Cayenne outside your house for when it rains.
Neil1300R said:
Review in The Sunday Times today of the Vanquish Volante. The review not helped by Dr Bez talking to the journalist before he drove it:-
THERE are few ways more likely to set alarm bells ringing in the head of a motoring journalist than for someone who’s driven a car to warn that it’s not as good as a cheaper model. Of course we shouldn’t be swayed by such opinions, but when that person is the chief executive of the company making the car, it’s hard not to listen.
“Don’t misunderstand me,” says Ulrich Bez, chief executive of Aston Martin, over dinner in Palm Springs, California. “The Vanquish Volante is a great car. But if I wanted to drive around here, I would take a DB9 Volante. I wouldn’t need the extra expense.” The convertible Aston Martin Vanquish Volante is the company’s new flagship and costs £199,995 — more than £50,000 above the price of the DB9 Volante, or enough to put a new, entry-level Porsche Cayenne outside your house for when it rains.
THERE are few ways more likely to set alarm bells ringing in the head of a motoring journalist than for someone who’s driven a car to warn that it’s not as good as a cheaper model. Of course we shouldn’t be swayed by such opinions, but when that person is the chief executive of the company making the car, it’s hard not to listen.
“Don’t misunderstand me,” says Ulrich Bez, chief executive of Aston Martin, over dinner in Palm Springs, California. “The Vanquish Volante is a great car. But if I wanted to drive around here, I would take a DB9 Volante. I wouldn’t need the extra expense.” The convertible Aston Martin Vanquish Volante is the company’s new flagship and costs £199,995 — more than £50,000 above the price of the DB9 Volante, or enough to put a new, entry-level Porsche Cayenne outside your house for when it rains.
How many times have I told him not to have casual chats with journo's after a couple of drinks
Neil1300R said:
Ikebaddog said:
Maybe the cheaper one is better?.......
As the expensive one shares lots of components and chassis architecture with the cheaper one, guess which one has the higher profit margin!Ikebaddog said:
Maybe the cheaper one is better?.......
Which one is better is immaterial as it is all very much subjective. In this instance I too would rather have the DB9.But I'm not the CEO of a company trying to maximise returns for my cash-strapped company.
His duty of care is not to himself but to his company and its stakeholders.
Appearing to malign the flagship model is hardly an astute move.
Jockman said:
Ikebaddog said:
Maybe the cheaper one is better?.......
Which one is better is immaterial as it is all very much subjective. In this instance I too would rather have the DB9.But I'm not the CEO of a company trying to maximise returns for my cash-strapped company.
His duty of care is not to himself but to his company and its stakeholders.
Appearing to malign the flagship model is hardly an astute move.
Ikebaddog said:
So he should lie then?, if he thinks the cheaper product is better, so be it.
Who said anything about lying ?? He has complimented the model in question but then qualified that compliment.He is trained in dealing with the media. He knows how to circumvent thorny questions.
On this occasion he has failed miserably.
Jockman said:
Ikebaddog said:
So he should lie then?, if he thinks the cheaper product is better, so be it.
Who said anything about lying ?? He has complimented the model in question but then qualified that compliment.He is trained in dealing with the media. He knows how to circumvent thorny questions.
On this occasion he has failed miserably.
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