Lost in translation

[andy tims]

A few of us went to Salon QP yesterday and took in Harrods watch room, Burlington Arcade etc. At Salon QP we saw some nice watches from a new brand called Zeitwinkel. The name is a combination of Zeit (time) and Winkel (angle) but l can't see many UK sales for them. Later in Burlington Arcade we saw Pierre Kunz watches. Now he clearly has justification for his brand name, but again, it doesn't really work in English.
Just goes to show the importance of considering other languages in branding decisions.

[Adrian W]

I thought the Burlington arcade was being closed and re-developed

If its open I'll pop in and take a look, then do some Christmas shopping at Fortnums

[Spice_Weasel]

I was at Salon QP on Friday and thought exactly the same about Zeitwinkel