Monday 9th December 2013

LaFerrari: Time For Tea?

McLaren and Porsche go to the 'ring, Ferrari goes to ... an art exhibition?

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In the absence of being able to drive either of them due to each being already sold out (damn!) we're instead left in thrall to Ferrari and McLaren's publicity machines for a taste of LaFerrari and the P1. The PR direction taken by the latter with bizarre boasts of a record-breaking Nordschleife lap but no actual mention of the time itself has prompted plenty of discussion. And a video. And more debate off the back of it.

Although LaFerrari has been seen at the 'ring Ferrari is far too snooty to be dragged into this vulgar manhood measurement contest, earning itself cool points for shrugging away the fuss with an implied 'we sold them all, why would we need to prove anything?' shrug.

Instead it's released a video of LaFerrari mixing with LaGlitterati and taking part in the Art Basel Miami exhibition. It's 'one of the most important events on the international cultural and artistic calendar' apparently. What, you didn't already know? Tsk. Anyway, while others were fixating over stopwatches in the middle of a German forest LaFerrari has been offered up as a static art exhibit surrounded by champagne sipping millionaires.

But here's the rub. Funny business over the lap time or not, McLaren's video showed the P1 airborne over the kerbs into Fuchsrore and laying down fat black lines in four-wheel drifts out of Adenauer Forst - truly visceral, thrilling stuff even clouded in a PR smokescreen. And while we know attending exclusive lifestyle events surrounded by skinny women in expensive dresses is probably a more accurate representation of a true supercar's lot we know what we'd rather see.

And what's this - an amusing and pithy YouTube user comment that actually made us 'LOL' too? Had to happen one day. 'One amazing automobile' says ThundaCat305. 'One s**t drawing though.' replies RNRS001. Nice.

See here.

[pSynrg]

My god, that's hideous.

[Rawwr]

What is that sh*t I just watched?

[Mastodon2]

Average score: 0

:lol:

What a load of pretentious st.

[JordanTurbo]

The more I see this trio (918, P1 and this), the more I think the P1 is the best looking.

[dapearson]

Looks too much like "FARTFERRARI" in the last shot to be taken seriously.

[suffolk009]

I'd have given it to Christo, or Cornelia Parker.

[P1H]

I don't know what I just watched, but it was monumentally st.

[Dave Hedgehog]

that is one fugly car, makes the 458 look good which is going some

[Gio G]

Pointless!

[chrissull]

That is the worst video i've ever watched.
All it did was hurt my head.

[Vocal Minority]

I think we have watched Ferrari's marketing department disappear up it's own bottom.

[PGNTuscan]

that is the car for me...................glorious thing.

[exceed]

Didn't watch the video, I know what Ferrari does with these things and it doesn't interest me.

But in my opinion this is one of the most desirable cars on the planet, along with the 918 and P1.

Weird how I don't even see the likes of Koniggseg or Pagani as being part of the same fold... They seem far more exclusive!

[Gorbyrev]

Really that picture is only of any use if it has a dotted line for scissors and glueing tabs. Still reckon my card Mk1 Escort Mexico would have looked better!

[Mr Whippy]

918 ftw!

I really like the LaFerrari but this marketing stuff puts me right off.

[jcl]

JordanTurbo said:

The more I see this trio (918, P1 and this), the more I think the P1 is the best looking.

I think it's a tie between the Germans and the Brits with the 918 looking rather beautiful and the P1 some kind of alien craft!

The LaFarge looks like a something from the future in the 1970's.

[HighwayStar]

A bit like Jennifer Anniston, should do it for me but just doesn't. The video, really!
None are rubbish but for me, if I had the wherewithal it would be the P1, 918 & the Fezza in order of preference.
I do admire that fact that Porsche have surprised when the others thought out was only a 2 way fight though.

[DonkeyApple]

Lovely XJ6.

[DrDeAtH]

LaFerrari. Stupid name for a car.

That is all



As for 'ring times, who really cares. If you're buying a supercar/hypercar you know it's going to be stupidly fast.

[Bonefish Blues]

I like it in profile, the rest's a bit messy.