Why don't all modern cars have cruise control?
Why don't all modern cars have cruise control?
Author
Discussion

HemiCommander

Original Poster:

4,238 posts

183 months

Monday 6th January 2014
quotequote all
Nowadays pretty much all cars have fly by wire throttles so why is it that manufacturers don't include cruise control on every car? All that is required is a few lines of code in the ECU (free) and a switch or two (a couple of pounds). I know on cars with cable throttles it is expensive to implement as you need a throttle actuator and an amplifier to drive it but with a fly by wire throttle it is trivial and extremely low cost.

I am looking at options for my next car and I've had to discount loads of good options because they didn't think to include it, from cheap hatchbacks to some moderately fast and expensive machinery including the Focus ST, BMW 130i, BMW Z4, Audi S3, Audi TT (rare option only) and loads of other stuff. What can the rationale possibly be for not offering such an basic and important feature when it is so cheap and easy to do?

Robb F

4,614 posts

201 months

Monday 6th January 2014
quotequote all
Because people will pay for it?

Matt UK

18,084 posts

230 months

Monday 6th January 2014
quotequote all
Because cruise control is rubbish

Graebob

2,172 posts

237 months

Monday 6th January 2014
quotequote all
Matt UK said:
Because cruise control is rubbish
Because people who can't drive think this.

illmonkey

19,822 posts

228 months

Monday 6th January 2014
quotequote all
Same reason they don't all have xenons, built in sat nav and big shiny wheels.

People will pay more for them.

Riley Blue

23,205 posts

256 months

Monday 6th January 2014
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Because it's of limited use in today's traffic conditions. Having hired a couple of cars recently, I used the speed limiter far more than I used the cruise control.

simo1863

1,934 posts

158 months

Monday 6th January 2014
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Just given back an XC60 with radar guided cruise. Fantastic piece of kit (especially in traffic) although I don't think it's as easy to put on as standard cruise!

ascayman

13,374 posts

246 months

Monday 6th January 2014
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Does anyone actually use CC?? ive probably used it twice in 15 years despite having it on all my cars.

blank

3,765 posts

218 months

Monday 6th January 2014
quotequote all
I wouldn't want a daily car without cruise. Use it all the time.


It's generally an easy retro fit to VAG group vehicles from the past 10 years by the way so don't let it be a deal breaker on one of those!

HemiCommander

Original Poster:

4,238 posts

183 months

Monday 6th January 2014
quotequote all
I understand offering it as a cost option, it's when it is not available at all even for a cost that baffles me. Charging people extra for it makes perfect commercial sense, not offering it at all surely just pointlessly limits your available market demographic?

Matt UK said:
Because cruise control is rubbish
It's utility depends very much on the type of driving you do I accept but this statement makes me assume that most of your driving is done in fast food carparks where it would indeed be of little use.

Batfink

1,032 posts

288 months

Monday 6th January 2014
quotequote all
Riley Blue said:
Because it's of limited use in today's traffic conditions. Having hired a couple of cars recently, I used the speed limiter far more than I used the cruise control.
I use mine all the time. As soon as I'm going to drive a half decent constant speed its slapped on. Lazy relaxed driving everywhere....

saaby93

32,038 posts

208 months

Monday 6th January 2014
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Taken from another thread, what do you do with your feet when cruise is engaged?

Myc

306 posts

191 months

Monday 6th January 2014
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In case it's any help with your search Cruise Control can be retro-fitted very easily to the Audi's you mention and most other VAG cars.

shiftydave

247 posts

194 months

Monday 6th January 2014
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HemiCommander said:
...such an basic and important feature...
Basic, yes. Important? I wouldn't say so. In my opinion the only time it's generally safe to use is on the inside lane of a relatively clear motorway / dual carriageway, or when other vehicles aren't around. At all other times the cars around are a potential hazard so you need to be able to adjust your speed (up or down) as quickly as possible.

DocArbathnot

29,016 posts

213 months

Monday 6th January 2014
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saaby93 said:
Taken from another thread, what do you do with your feet when cruise is engaged?
That's the bonus just kinda stetch out and get comfy, maybe slide the seat back a touch. Really helps on long journeys being able to move your feet about.

anonymous-user

84 months

Monday 6th January 2014
quotequote all
Generally, two reasons:

1) the cost and effort required to implement the cruise control interface (ie the stalk/switches etc)

and

2) the cost and effort required to valid it's safe operation



However, most manufacturers will do this for all their cars except the "city" ones, where no one specifies CC anyway, so they are better off taking the cost saving.

Robb F

4,614 posts

201 months

Monday 6th January 2014
quotequote all
saaby93 said:
Taken from another thread, what do you do with your feet when cruise is engaged?
Put them behind my head

cerb4.5lee

44,805 posts

210 months

Monday 6th January 2014
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I use mine quite a lot & I always use it when going through average speed cameras, its far from essential but my last five cars have had it, my mrs wont use it in hers she hates cruise control.

thatdude

2,660 posts

157 months

Monday 6th January 2014
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Robb F said:
Put them behind my head
laugh

The Beaver King

6,095 posts

225 months

Monday 6th January 2014
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I believe all Vauxhall Insignias come with cruise control as standard.

I have one as a company car, I don't use CC that much unless I'm on a clear motorway.