RE: New Brit sports car firm
RE: New Brit sports car firm
Monday 20th January 2014

New Brit sports car firm

PH talks to the man behind new venture David Brown Automotive



We've had the first announcement of the year of a new British sports car company and it's not even the end of January. We like the sound of this one. Speaking to PistonHeads, David Brown (no relation to the one-time Aston Martin saviour of the same name) described the luxury sports car he'll produce as styled to "echo the classic sexiness of the 60s" but with "modern usability, drivability and reliability". He's achieving that by basing it on an existing car currently on sale, but reskinning the exterior and replacing the interior with something more luxurious and exclusive.

Now the question is: what is that donor car? He won't tell us before it's revealed at the end of March, so let's a play a game of guess the motor. He told us this much: it's a British, rear-wheel-drive coupe (with a convertible planned for later) powered by a V8. Over to you.

His inspiration partly came from his ownership of an Aston DB5, which he loves but "got fed up with things going wrong on it".

Details are scarce but expect a retro look
Details are scarce but expect a retro look
The customer who buys one of the 50-200 cars he plans to build will be in the same position. "They love the idea of classic cars, but don't want something that drips oil on the drive." If you're leaning toward Aston being a donor car, then your case builds on the homepage at www.davidbrownautomotive.com. It might just be us, but that chap checking aluminium panels on the styling buck looks a lot like James Bond actor Roger Moore.

Brown's is a similar business model to the one employed by millionaire-chasing British SUV maker Eterniti which based its creation around a Porsche Cayenne. The two are connected in that former Land Rover designer Alan Mobberley (creator of the original Discovery) was involved in styling both of them.

This is Brown's first dabble in automotive but he's by all accounts a pretty deft businessmen with engineering in his blood. He sold one of his companies, making articulated dump trucks, to Caterpillar 15 years ago, for example.

He says the donor car will be unrecognisable. With all the panels swapped out for bepoke aluminium versions, it'll resemble a "homage" to 60s classics from Ferrari, Aston, Maserati among others. Only those with an eye for ID'ing cars from chassis measurements will twig, he says (our guess is the Jaguar XK, by the way).

The interior is removed to make way for an British sourced mix of veneers, saddle leather and bespoke stainless steel switchgear. The latter have tiny holes to emit light to let you know what they control and whether they're on or off. He says the effect is classy, and far from bling. He tells us this by way of avoiding the question 'how much?', which is also under wraps.

The company doing all the initial preparation is Coventry-based design and engineering firm Envisage Group, which has done work for Jaguar on the F-type. Brown hopes they will produce the car too, although that hasn't been finalised.

The V8 will be tweaked and the aerodynamics sorted to ensure the new paneling hasn't created any buttock-clenching lift issues, but otherwise the donor car dynamics will remain.

The first cars he reckons will be delivered by autumn. We wish him all the luck, as we do to anyone prepared to put in the effort and risk a large amount of cash to improve the richness of Britain's automotive landscape.

Author
Discussion

MyCC

Original Poster:

337 posts

186 months

Monday 20th January 2014
quotequote all
Exciting news and wish Mr Brown all the best with it, there is a real market for this kind of stuff. It is the way that the upper premium car market is going.

Regards,

MyCC.

RichB

56,258 posts

313 months

Monday 20th January 2014
quotequote all
David Brown said:
His inspiration partly came from his ownership of an Aston DB5, which he loves but "got fed up with things going wrong on it".
Which is an odd remark to make when you are trying to promote your own motor car company. If classic cars are correctly maintained and driven things do not keep going wrong. Sounds like he doesn't maintain it properly. scratchchin

benjj

6,787 posts

192 months

Monday 20th January 2014
quotequote all
British RWD V8. Not too many options that are still around...

Jag
Aston
Morgan
Bristol
RR/Bentley

Dave Hedgehog

16,321 posts

233 months

Monday 20th January 2014
quotequote all
good luck

sounds very expensive

kambites

71,462 posts

250 months

Monday 20th January 2014
quotequote all
benjj said:
British RWD V8. Not too many options that are still around...

Jag
Aston
Morgan
Bristol
RR/Bentley
Didn't Bristol go under a year or two ago?

richs2891

906 posts

282 months

Monday 20th January 2014
quotequote all
will be interesting to see what the donor cars are.
Always though the idea of a modernised classic was a good one - yet a nice market.
Kind of like the Eagle E types.

madbadger

11,752 posts

273 months

Monday 20th January 2014
quotequote all
benjj said:
British RWD V8. Not too many options that are still around...

Jag
Aston
Morgan
Bristol
RR/Bentley
Bit of a RangeRover?

aarondbs

883 posts

175 months

Monday 20th January 2014
quotequote all
richs2891 said:
will be interesting to see what the donor cars are.
Always though the idea of a modernised classic was a good one - yet a nice market.
Kind of like the Eagle E types.
I would say Aston or Jag XK, I'll go down on the side of the XK

This isn't a modernised classic (which would be something like a Vicarage Jaguar Mk2) this is a new phenomena surely, a classicised modern...

ewenm

28,506 posts

274 months

Monday 20th January 2014
quotequote all
Good luck to him.

RichB

56,258 posts

313 months

Monday 20th January 2014
quotequote all
aarondbs said:
This isn't a modernised classic (which would be something like a Vicarage Jaguar Mk2) this is a new phenomena surely, a classicised modern...
Indeed, the opposite of Eagle, Vicarage and Beecham.

Ozzie Osmond

21,189 posts

275 months

Monday 20th January 2014
quotequote all
I imagine at this very moment Aston Martin's lawyers are preparing a suitably fierce letter telling "Mr Brown" to change his ideas about branding pretty quick.

Next thing you know Tony Fernandes will change his name to "Colin Chapman" and expand Caterham's automotive activities accordingly...

lewisf182

2,242 posts

217 months

Monday 20th January 2014
quotequote all
Has to be a jaguar XK, what else could it possibly be?

Sounds exciting even though it'll be out of my price range forever lol.

harryowl

1,114 posts

210 months

Monday 20th January 2014
quotequote all
lewisf182 said:
Has to be a jaguar XK, what else could it possibly be?
V8 Vantage

LuS1fer

43,504 posts

274 months

Monday 20th January 2014
quotequote all
aarondbs said:
This isn't a modernised classic (which would be something like a Vicarage Jaguar Mk2) this is a new phenomena surely, a classicised modern...
Hardly a new idea

carinaman

25,169 posts

201 months

Monday 20th January 2014
quotequote all
RichB said:
David Brown said:
His inspiration partly came from his ownership of an Aston DB5, which he loves but "got fed up with things going wrong on it".
Which is an odd remark to make when you are trying to promote your own motor car company. If classic cars are correctly maintained and driven things do not keep going wrong. Sounds like he doesn't maintain it properly. scratchchin
wikipedia said:
Lamborghini found that Ferrari's cars were equipped with inferior clutches, and required continuous trips to Maranello for rebuilds; technicians would secret the car away for several hours to perform the work, much to Lamborghini's annoyance. He had previously expressed dissatisfaction with Ferrari's aftersales service, which he perceived to be substandard.[11] Lamborghini brought his misgivings to Enzo Ferrari's attention, but was dismissed by the notoriously pride-filled Modenan.
from:

http://en.wikipedia.org/wiki/Ferruccio_Lamborghini...

bobbo89

6,010 posts

174 months

Monday 20th January 2014
quotequote all
harryowl said:
V8 Vantage
Initial cost for the base car would be too much surely?

RichB

56,258 posts

313 months

Monday 20th January 2014
quotequote all

Ozzie Osmond

21,189 posts

275 months

Monday 20th January 2014
quotequote all
kambites said:
benjj said:
British RWD V8. Not too many options that are still around...

Jag
Aston
Morgan
Bristol
RR/Bentley
Didn't Bristol go under a year or two ago?
And Morgan are engaged in a level of in-fighting which would make the Lib-Dems proud! Both risk sinking without trace unless they sort themselves out.

aarondbs

883 posts

175 months

Monday 20th January 2014
quotequote all
LuS1fer said:
Hardly a new idea
Yes of course, how could one forget that.... except of course it was based on a Nissan Micra (or possibly a Mazda 121?) rather hideous, and not particularly modern or classic..


carinaman

25,169 posts

201 months

Monday 20th January 2014
quotequote all
RichB,

I thought your post was about this David Brown chap criticising his Aston?

Ferrucio Lamborghini famously went into making cars, so the legend goes, because he got fed up with the failings of the cars he got from Ferrari, and Enzo's attitude to their failings.

That paragraph was an interesting read as it also says Ferrucio Lamborghini also realised he could use some of his tractor components in his road cars, making more money from their use in highly priced road cars than he could on his tractors. Wikipedia also says Lamborghini also built oil burning heaters, I was only aware of the tractors.