Seiko
Author
Discussion

Chris200

Original Poster:

591 posts

268 months

Wednesday 22nd January 2014
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I cannot make my mind up on Seiko as a brand. Are they up there with some of the premium brands or down there with at the lower end of the market?

Are they a decent brand with a decent product or a wannabe brand with a not so great product?

Slagathore

6,225 posts

223 months

Wednesday 22nd January 2014
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They're good.

From the cheaper stuff right up to the high end stuff, they hold their own in each price bracket.

Probably make the best <£200 watches.


Podie

46,649 posts

306 months

Wednesday 22nd January 2014
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Seiko makes good stuff.

Grand Seikos are a different ball game. Stunning pieces, and conform to stricter standards that COSC. Can you live with the badge!

Chris200

Original Poster:

591 posts

268 months

Wednesday 22nd January 2014
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Well that's good to know.

Guess the brand is a bit like Skoda, those in the know, know they are good, those who don't, think they are cheep rubbish!

Have just ordered my first Sportura, should be here in Friday.

andy tims

5,606 posts

277 months

Wednesday 22nd January 2014
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Seiko are one of the few true manufacturers who make every part of the watch in house.
They make some great watches from £100 to several thousand pounds.

richtea78

5,574 posts

189 months

Wednesday 22nd January 2014
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I'd say more like Toyota than Skoda

jimmy156

3,835 posts

218 months

Wednesday 22nd January 2014
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Chris200 said:
Well that's good to know.

Guess the brand is a bit like Skoda, those in the know, know they are good, those who don't, think they are cheep rubbish!

Have just ordered my first Sportura, should be here in Friday.
I wouldn't compare them with Skoda, Some of the Grand Seiko watches cost more then most new skodas!

As a poster above mentioned they seem to be in all the watch markets from <£50 all the way to more than £20,000

Saying that i am not sure how they are viewed by real watch geeks!

Here is my circa £50 seiko


IMG_9264 by jimmyb156, on Flickr


2014-01-01 by jimmyb156, on Flickr


IMG_0024 by jimmyb156, on Flickr

michael gould

5,698 posts

272 months

Wednesday 22nd January 2014
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Chris200 said:
Well that's good to know.

Guess the brand is a bit like Skoda, those in the know, know they are good, those who don't, think they are cheep rubbish!

Have just ordered my first Sportura, should be here in Friday.
It's a good analogy ........I made a stupid remark some months ago about the brand which I regret, they do make fine time pieces.........but I still don't want one.just like a don't want a Skoda

hungry_hog

2,919 posts

219 months

Wednesday 22nd January 2014
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Massive fan of Seiko - the SKX007 / 009 divers are great value, as are the Prospex collection

I think of them more as Lexus than Skoda

CardShark

4,264 posts

210 months

Thursday 23rd January 2014
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I took delivery of my very first Grand Seiko earlier this evening and it's bloody lovely, I think it's my 6th Seiko in all.

SKX779, 2*SKX009 (one of which was modified), SKXA053 (another mod), SBPG001 and my SBGA003.

Did I mention that my GS is bloody lovely?

biggrin

PJ S

10,842 posts

258 months

Thursday 23rd January 2014
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Seiko is to watchmaking, what VW is to car manufacturing – a multitude of brands targeting different sectors of the marketplace.
Without getting into which brand equals which VW brand/models, it's safe to say you never have any concerns about buying a Seiko.

Strangely though, they're not the biggest watch manufacturer, but the second, after Citizen.

As for watch geeks – a true WIS (Watch Idiot Savant) would and does accept they have long since earned their right to sit at the horological table.
The world would be a poorer place without Seiko, of that there is no shadow of a doubt.
Unfortunately, like all aspects of life, brand snobbery pervades the watch world – hence why there's so many squabbles about Grand Seiko vs Rolex/Patek Philippe/Omega/JLC.

The one thing Seiko don't do, being typical honourable Japanese, is rip the arse out of their prices.
When you consider that Rolex, through massive expenditure and all round cleverness, have marketed themselves into their position today, manufacture over 750K watches (and that's not including their sibling, Tudor) per annum, yet price theirs above what Seiko does for their hand assembled, ~10K production output of Grand Seikos (quartz, mechanical, and Spring Drive), Anantas, Credors, and Galantes (these latter two not officially imported), then it's understandable why those who appreciate and understand Seiko, get antsy about these superb watches being put down because of the same name existing on the run-of-the-mill models we're used to seeing.

In car parlance, it's akin to someone deciding they're not buying a Bentley because it's a VW owned brand.
Granted there's a slight difference in that Bentley has it's own brand identity, to a degree, but Seiko are fiercely proud of their name, and Grand Seiko has a heritage stretching back to the 60's, before production of mechanicals was stopped, as they believed the future lay in quartz.
Only for a certain person in Switzerland (CEO of SWATCH) turning traditional watchmaking into a luxury/jewellery industry, did Seiko realise the dormant Grand Seiko brand could be resurrected, with the first models coming in 1998.

As they could no longer have their movements COSC certified, for political business and tactical reasons, they devised their own standard, which adjusted the movements (once cased – not how it is in Switzerland where the movements are sent to COSC before being returned with their certificate, of those that pass) in 6 positions, as opposed to 5, and at 3 (vs 2) different temperatures, over 17 days, instead of 15 or 16, iirc.
So whilst the specs may read as loose (-10/+25 daily variance) the reality is they very often come a lot tighter than that.

One final thing to note, in relation to the total vertical integration (of which Rolex and one or two others also do) is that the oil used for lubrication of the movement, is made by Seiko.
I'm not sure if it's because it's proprietary or simply cost/QC based – but as far as I'm aware, they're the only brand to do so.

So there you go – a brief introduction to who/what Seiko are/is. A company that can make anything from cheap and cheerful to how bloody much?

Edited by PJ S on Monday 10th February 11:46

michael gould

5,698 posts

272 months

Thursday 23rd January 2014
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I think this has started a really interesting thread……I have to admit that I am a slave to branding (to a certain extent) as many of us are. Would I feel the same about my Rolex or Vacheron if it had the word Seiko instead ….or my Aston if it had Vauxhall on it …….no I wouldn’t …….I can see that is wrong but I still can’t get my head around it.

I will enrol immediately at a clinic for shallow people ( best enrol my wife as she has a weakness for LV and Chanel handbags )

Anybody else like to “come out” of the “I’m addicted to brands” closet ??
smile

Podie

46,649 posts

306 months

Thursday 23rd January 2014
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TheJimi

27,783 posts

274 months

Thursday 23rd January 2014
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Seiko are one of my favourite watch brands, and they rock for the reasons PJS outlined - glad he did, saves me from doing it!

Snubs

1,435 posts

170 months

Thursday 23rd January 2014
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As I understand it, Grand Seiko's are far more highly sought after in Japan than they are in Europe, which isn't entirely surprising. I have huge respect for the standards they build to. A few months back WatchTime tested a Grand Seiko High Beat (36,000VpH) and found it gained/lost 0.0 seconds per day in most positions. Pretty impressive in my book. They were comparing it to a 36,000VpH El Primero movement, which was 4-5 seconds out if I remember correctly. Unfortunately, I pass my magazines on to my Dad so can't be more specific on the exact watches and times, but I definitely remember being a bit gutted by the result as a Zenith owner.

Whilst I'm a fan of simple design, I can't help but find the vast majority of Grand Seiko watches just a bit too plain. Take the High Beat itself, for example: http://www.watchtime.com/watch-database/seiko/gran...

Although one man's plain is another's simple elegance.

bobbybee

889 posts

185 months

Thursday 23rd January 2014
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Seiko make good to great watches for everyone in most price brackets. Think Toyota from the Yaris to the Lexus LFA. Great all rounders with the odd stunning piece

andy tims

5,606 posts

277 months

Thursday 23rd January 2014
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This one owes me £50.00



and whilst I didn't buy it new, this is a £5,000 watch.


yeti

10,704 posts

306 months

Thursday 23rd January 2014
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michael gould said:

Anybody else like to “come out” of the “I’m addicted to brands” closet ??
The best car analogy I can think of is that the Grand Seiko is the Honda NSX of the car world; right up there with the best but when you can have a Ferrari or Porsche for the same money, people want what they're comfortable with. It's familiar, it's aspirational, it's non-risky. I'm talking about people who haven't bought purely based on brand either.

yeti

10,704 posts

306 months

Thursday 23rd January 2014
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Love Seiko, for me they're the default choice at sub-£300. At ten or 100 times that... I become a slave to what I'm comfortable with. For better or worse.

michael gould

5,698 posts

272 months

Thursday 23rd January 2014
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yeti said:
michael gould said:

Anybody else like to “come out” of the “I’m addicted to brands” closet ??
The best car analogy I can think of is that the Grand Seiko is the Honda NSX of the car world; right up there with the best but when you can have a Ferrari or Porsche for the same money, people want what they're comfortable with. It's familiar, it's aspirational, it's non-risky. I'm talking about people who haven't bought purely based on brand either.
Well Mr Yeti as I think you know, I have been the proud owner of 2 NSX's both manuals both in the perfect colour of red with black roofs .....and they were the finest cars I have ever owned.........so I get your comment