"Cool" Courtesy Car - would it make you book?
Discussion
If you are a dealers existing customer the sales guys are missing a trick when they could get you to try a new or replacement product whilst your car is in for service.
They could also do it if you are waiting a couple of hours for your service, keep the interest there with no obligation, as its up to you.
Audi are pretty good and always give you a good car for period your car is in the shop.
They could also do it if you are waiting a couple of hours for your service, keep the interest there with no obligation, as its up to you.
Audi are pretty good and always give you a good car for period your car is in the shop.
When i worked for honda and the new Jazz came out i made a point of checking the service departments diary and contacting owners that were listed as 'waiting' (as in didn't want a loan car and was going to wait for their repair/service) and had the old style Jazz. I would offer to take them for a drive around town to pass the time and show them the differences with the new car.
had around a 60% take up on the offer and everyone of them asked me to work out the cost to change.
sold 4 new jazz's that way
had around a 60% take up on the offer and everyone of them asked me to work out the cost to change.
sold 4 new jazz's that way
Pixelpeep said:
When i worked for honda and the new Jazz came out i made a point of checking the service departments diary and contacting owners that were listed as 'waiting' (as in didn't want a loan car and was going to wait for their repair/service) and had the old style Jazz. I would offer to take them for a drive around town to pass the time and show them the differences with the new car.
had around a 60% take up on the offer and everyone of them asked me to work out the cost to change.
sold 4 new jazz's that way
Now THAT is a cool car.had around a 60% take up on the offer and everyone of them asked me to work out the cost to change.
sold 4 new jazz's that way
No.
I bought my car because it fulfils a purpose & in no way could it be described as 'cool'.
If I was guaranteed to get a loaner similar to my car, ie an estate car, then I probably would use the garage offering it.
If I want a 'cool" car for some reason il hire it!!
My local garage has Vauxhall Agila or Suzuki Wagon as loaners. I suspect because they are cheap to buy & run for the owner & whilst they undoubtedly get ragged by his clients the bork factor is fairly low.
Remember. It's the punter wot pays in the end.
I bought my car because it fulfils a purpose & in no way could it be described as 'cool'.
If I was guaranteed to get a loaner similar to my car, ie an estate car, then I probably would use the garage offering it.
If I want a 'cool" car for some reason il hire it!!
My local garage has Vauxhall Agila or Suzuki Wagon as loaners. I suspect because they are cheap to buy & run for the owner & whilst they undoubtedly get ragged by his clients the bork factor is fairly low.
Remember. It's the punter wot pays in the end.
when I take the cars for service, I always throw my bike in the back, to then cycle to work/back etc.
I then push it into reception etc (I'm not leaving a racing bike and a pannier outside a car garage !)
it always amuses me to see the service area with lots of people, not getting issued with courtesy cars, looking deeply mortified at actually having to walk anywhere......given car dealerships are never anywhere convienient.
mind you they're probably sneering at "that idiot on his bike hobbling around in a pair of road cycling shoes" so it goes both ways !!
I then push it into reception etc (I'm not leaving a racing bike and a pannier outside a car garage !)
it always amuses me to see the service area with lots of people, not getting issued with courtesy cars, looking deeply mortified at actually having to walk anywhere......given car dealerships are never anywhere convienient.
mind you they're probably sneering at "that idiot on his bike hobbling around in a pair of road cycling shoes" so it goes both ways !!
My local BMW dealer seem to use a random mix of cars. Once I had a 320i coupe, I liked it so much I bought a new 3 series. Then we had a couple of 1 series provided for 2 or 3 services. Then we were given the London Olympic mini, we liked it so much my wife bought one.
Its nice to drive different cars and seems like a good way to get customers to buy a new car!!
Its nice to drive different cars and seems like a good way to get customers to buy a new car!!
If you're getting a 3 year old car serviced then you may well be the kind of person who buys new and the garage loaning a new model might tempt you. For an older car it's just increasing the price you have to pay for the service to cover the costs of them running a newer courtesy car. Local Citroen garage used to loan me a 200k mile ZX diesel estate when mine was in for a service, they knew I wasn't interested in a new car and didn't really want me putting 120 miles/day on one of theirs. 
austinsmirk said:
when I take the cars for service, I always throw my bike in the back, to then cycle to work/back etc.
One of my customers cycles back from our place (North Yorkshire) to the borders of Scotland whilst his car is in for service. When it is ready he cycles down to collect it! He's not a young chap either, but bloody fit.Could have two cars - one cool one as an option? Mole Valley TVR once had a Saxo VTR which was different to the bog standard cars others have - quite enjoyed having that as a car for a change while the TVR was being serviced. I think they also had a MINI and a MR2 (latest style) which make for interesting courtesy cars.
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