Monday 17th March 2014

BMW M4 at Brands Hatch: Time For Tea?

Everyone want to see how the M4 performs; BMW is keener to show off an app

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We, and probably a great deal of you, are aching to know what the BMW M4 is like. Will that turbocharged straight-six respond properly? What will the carbon brakes be like? Manual or DCT?

BMW seems especially keen to eke out the frustration for a little longer. So after the official unveiling, the Detroit debut and then the European motor show premiere, this is the first UK video of the M4.

Except it also features BMW's M lap timer app and, really, it ruins the video. Just when the M4 is balanced in a beautiful oversteer arc, the screen is overrun with silly acceleration and G-force graphics. Then Andy Priaulx has to talk about it. Annoying.

But there are some positives to draw from this short clip. In red with black wheels and being driven fast, the M4 looks brilliant. The sound from inside is encouraging (when it can be heard over Priaulx) and it would appear the manual gearbox can be shifted fairly quickly. The signs are good basically; did you expect anything less?

So then BMW, when can we actually drive one?

Watch the video here.

 

[GranCab]

Time for tea? .... more like Time for Bed - yaawwwn ....

[number1nesta]

That's bad. Really bad...

[Sir_Dave]

I really cant get on with the looks of the M4

M3 is more appealing in pretty much everyway i think.

Boring video though, mind you, with no ITB's, its a bit like watching F1 in 2014 vs 2013.

[stats007]

Someone should tie the marketing arse who thought that up behind the car for the next lap...

[EricE]

what the **** did I just watch?

[Hungry Pigeon]

Judging by that, I reckon I'd have more fun in the wife's XC90.

BORING BMW, boring.

[Vladimir]

I want to desire this car; but I'm struggling.

[zeduffman]

I wonder who BMW have in mind when they produce crap like this...

[Cupramax]

Andy Priaulx appears to have been to the Michael Owen school of commentating charisma.

[jimbop1]

What is it that makes people dislike BMW so much? Jealousy? Lust? Can't get away with owning one due to being to old, moody and fat??

[FamilyDub]

Stupid video. Nice colour!

I can't get on with the name, though

[Timbergiant]

Wonder how useful or usable the app is on the road, looks interesting.

Boo hoo the M4 is a road not a car

[unpc]

jimbop1 said:

What is it that makes people dislike BMW so much? Jealousy? Lust? Can't get away with owning one due to being to old, moody and fat??

I don't hate BMWs as I have one (Alpina dontcha know) but this does absolutely nothing for me in either technical or aesthetic terms. I think they dropped a bk on this one. Should sell by the bucket load.

[tram50]

If they think they need an App to help sell cars, what does that say about the car...?

Oh, dull video too!

Edited by tram50 on Monday 17th March 17:21

[jimbop1]

I really don't think BMW need that much help selling cars.

[zeduffman]

jimbop1 said:

What is it that makes people dislike BMW so much? Jealousy? Lust? Can't get away with owning one due to being to old, moody and fat??

M-cars usually sell themselves, and for the ones that don't, the universal glowing reviews do. No one will buy an M car because there's an iPhone app, people will get the app if they have an M car and are interested in that kind of thing. BMW doesn't need to resort to piss-poor adverts like this one to sell or promote anything. Keep trolling though, some people will see the funny side of it.

[Ved]

Today kids we're going to learn about the letters D and M. They can be used in words like "Dull" and "Marketing"

Join us next week for the letters F, F and S.

[goron59]

jimbop1 said:

What is it that makes people dislike BMW so much? Jealousy? Lust? Can't get away with owning one due to being to old, moody and fat??

The latter in my case! Although I have no need for rear seats, so I'll stay with what I've got.

I do actually like the M4, however, but not in that disgusting colour.

[Contigo]

M cars are some of the best driving cars out there imo. Just that the video is horrible and very amateurish.

[il sole]

FamilyDub said:

Nice colour!

i thought so too...is it vermillion red??