De bunking the depreciation myth
De bunking the depreciation myth
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Thankyou4calling

Original Poster:

10,971 posts

202 months

Monday 31st March 2014
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Many consider that German, premium brands (Mercedes, Audi, BMW) depreciate at a lower rate than other more mainstream brands such as Ford, Vauxhall, Citroen.

But, is this actually the case. Bearing in mind that not many cars are bought at full list and probably most have expensive options added is the difference as marked as the premium brands would have you believe when measured in cash not % terms.

It strikes me that it's not that clear cut when I browse the classifieds.

Andy665

4,164 posts

257 months

Monday 31st March 2014
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I believe that when you look at depreciation based on actual transaction prices that the premium brands are generally at best only a few per cent better than the mass market brands

Monty Python

4,813 posts

226 months

Monday 31st March 2014
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As with mpg figures it's only an indication.

Coolbanana

4,419 posts

229 months

Monday 31st March 2014
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Some of us don't even look at depreciation when considering a car. I certainly don't. If a BMW/Merc depreciates the same as a Ford/Toyota I would still find myself in a BMW/Merc simply because, to me, it is a nicer place to be and I prefer the drive. I'm happy to pay more for that experience.

I choose my cars based upon how much enjoyment I can get from them nowadays, not what they cost to run or will depreciate to.

J4CKO

46,824 posts

229 months

Monday 31st March 2014
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Coolbanana said:
Some of us don't even look at depreciation when considering a car. I certainly don't. If a BMW/Merc depreciates the same as a Ford/Toyota I would still find myself in a BMW/Merc simply because, to me, it is a nicer place to be and I prefer the drive. I'm happy to pay more for that experience.

I choose my cars based upon how much enjoyment I can get from them nowadays, not what they cost to run or will depreciate to.
I know what you mean, for most people the cost is part of the buying decison, I think sometimes too much of the decision, i.e. agonizing over a couple of MPG or a VED band or two higher when spending 25 grand on a car.

I think with depreciation, regardless of brand, its what you buy that has the biggest impact, buy a 5 series GT Petrol, with a big engine, purchase a challenging color/trim combo and then festoon liberally with twenty grands worth of options then, come resale time you are in for a bit of a loss. Buy a diesel Fiesta in a decent colour in a desirable spec and it will be worth a decent percetage of new price after the same period.


bp1000

873 posts

208 months

Monday 31st March 2014
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Anytime anyone mentions jaguar one of the first things people say is it will be worth £10 in 3 years.

Not the case for me, I bought a used xfr recently. It's now over a year in my ownership and prices have not dropped at all. Mine is fully loaded and there is a basic spec for 1k less and loaded ones for more than what I paid.

As with my bmws I did my research, bought well and they didn't do too bad. Having said that my 335d lost nearly 1.6 k per year and it was 3 when I bought it.

So on that basis the jag is far out performing the BMW.

New is different.

julian64

14,325 posts

283 months

Monday 31st March 2014
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Coolbanana said:
Some of us don't even look at depreciation when considering a car. I certainly don't. If a BMW/Merc depreciates the same as a Ford/Toyota I would still find myself in a BMW/Merc simply because, to me, it is a nicer place to be and I prefer the drive. I'm happy to pay more for that experience.

I choose my cars based upon how much enjoyment I can get from them nowadays, not what they cost to run or will depreciate to.
Well if thats true, why are you driving the cars in your profile, all look like head rather than heart purchases to me.

Strawman

6,463 posts

236 months

Monday 31st March 2014
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Lease deals are based on actual projected figures though. As in someone's job is to estimate the value of the car at the end of the lease period and provide a monthly figure that will still give the leasing company a profit taking into account the depreciation of the car over the lease figure. Not sure what the current deals are like but a few years ago some Mercedes and BMW in a popular specification were cheaper to lease than cheaper Ford, Vauxhall or whatever same sector offerings.
It's true about options, I know someone who bought a year old petrol Mercedes C class something with AMG wheels and kit for £20,000 which had done 4,000 miles, they had the same specced car brand new in the showroom of the dealer for £36,000. But the model had been replaced by a new version which muddies things a bit.

Ozzie Osmond

21,189 posts

275 months

Monday 31st March 2014
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IMO depreciation by model is at least as significant as depreciation by brand. And some newly launched models tend to hold some early value simply due to scarcity in the market.

There's also the question of which cars get the most money spent on "extras" which are never fully reflected in the used price. The Germans get a lot of this.

Show me a big executive car (any brand) which doesn't depreciate like a lead parachute and I'll be impressed!

Vladimir

6,917 posts

187 months

Monday 31st March 2014
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I've had deprecation proof cars drop like a stone, I've had two depreciation disasters hold money well. I ignore it; it's mostly marketing led BS.

Edited by Vladimir on Monday 31st March 10:08

Bill

58,630 posts

284 months

Monday 31st March 2014
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julian64 said:
Coolbanana said:
Some of us don't even look at depreciation when considering a car. I certainly don't. If a BMW/Merc depreciates the same as a Ford/Toyota I would still find myself in a BMW/Merc simply because, to me, it is a nicer place to be and I prefer the drive. I'm happy to pay more for that experience.

I choose my cars based upon how much enjoyment I can get from them nowadays, not what they cost to run or will depreciate to.
Well if thats true, why are you driving the cars in your profile, all look like head rather than heart purchases to me.
yes Indeed. If this was actually true he'd be driving a Volvo or Citroen C6.

Raman Kandola

221 posts

152 months

Monday 31st March 2014
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Coolbanana said:
Some of us don't even look at depreciation when considering a car. I certainly don't. If a BMW/Merc depreciates the same as a Ford/Toyota I would still find myself in a BMW/Merc simply because, to me, it is a nicer place to be and I prefer the drive. I'm happy to pay more for that experience.

I choose my cars based upon how much enjoyment I can get from them nowadays, not what they cost to run or will depreciate to.
This Exactly, but max ive ever spent on a car is around 4-5k on a used car however i could see depreciation being a factor especially when buying a car new or spending over 20k on a car

Monty Python

4,813 posts

226 months

Monday 31st March 2014
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bp1000 said:
Anytime anyone mentions jaguar one of the first things people say is it will be worth £10 in 3 years.

Not the case for me, I bought a used xfr recently. It's now over a year in my ownership and prices have not dropped at all. Mine is fully loaded and there is a basic spec for 1k less and loaded ones for more than what I paid.

As with my bmws I did my research, bought well and they didn't do too bad. Having said that my 335d lost nearly 1.6 k per year and it was 3 when I bought it.

So on that basis the jag is far out performing the BMW.

New is different.
How d'you manage that? The last 335d I had lost £3300 a year over five years. When I bought it at 2 years old it'd already lost £17k.

0000

13,856 posts

220 months

Monday 31st March 2014
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bp1000 said:
Anytime anyone mentions jaguar one of the first things people say is it will be worth £10 in 3 years.

Not the case for me, I bought a used xfr recently.
I think the general theme is that the first owner takes (even more of) the bulk of the depreciation hit. Given you bought used it's not surprising you're then not seeing considerable depreciation. Cars that depreciate fast usually do make great used buys.

Lee540

1,586 posts

173 months

Monday 31st March 2014
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I spent £12k on a 3 year old German diesel hatchback..

Supposed would have been much less if it was say a Ford, Vauxhall or Frenchie.

I expect that in 4 years time my car to still have a good residual value due to the marque, but its all relative. I paid more in the first place.

kambites

71,460 posts

250 months

Monday 31st March 2014
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The oddity to my mind, is that fact that people always seem to care about depreciation as a percentage. When comparing two cars it's the absolute depreciation that matters to me, as in how much it will lose in £ during my ownership; the proportion of its value that it loses is irrelevant.

Assuming I'll be keeping the car for over a year, I'd rather pay £3k for a car and have 100% depreciation per year, than 30k and have 10%.

s4avant

196 posts

225 months

Monday 31st March 2014
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As a general rule of thumb, all mainstream cars will be worth approx. 50% of their original cost after the first 3 years. This value at 3 years will drop by a further 50% over the next 3 years and so on.
Despite what the salespeople will tell you, extras on the car will be worth SFA after the first 3 years of ownership and even less thereafter, so be careful with the options list.
It is probably better,for this reason,to buy the lowliest model of a more expensive car range than the pimped out special from a less expensive manufacturer.









Vladimir

6,917 posts

187 months

Monday 31st March 2014
quotequote all
Monty Python said:
How d'you manage that? The last 335d I had lost £3300 a year over five years. When I bought it at 2 years old it'd already lost £17k.
Mine was bought at two years old and 16k miles for £21.5k. Sold five and a half years later (January) in px for £9000 with a fraction under 60k on it. I was mildly "had" but I needed to move it on with minimal fuss.

Vladimir

6,917 posts

187 months

Monday 31st March 2014
quotequote all
Monty Python said:
How d'you manage that? The last 335d I had lost £3300 a year over five years. When I bought it at 2 years old it'd already lost £17k.
Mine was bought at two years old and 16k miles for £21.5k. Sold five and a half years later (January) in px for £9000 with a fraction under 60k on it. I was mildly "had" but I needed to move it on with minimal fuss.

So £2200 a year depreciation; right in the middle of yours and the other chap!

Shaoxter

4,598 posts

153 months

Monday 31st March 2014
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kambites said:
Assuming I'll be keeping the car for over a year, I'd rather pay £3k for a car and have 100% depreciation per year, than 30k and have 10%.
But you've just spent a year in a £3k shed rather than a nice £30k car...

I get your point though, but I think most people do think in absolute terms rather than percentages.