How many visits does your website get?
Discussion
If you run an internet based business, I'm curious to know how busy your website is and where most of your traffic comes from (organic/paid search, other links etc...). Also if you're willing to share, what kind of site you have (e-commerce, blog etc...)
A few years ago, I set up a small e-commerce website, and after 2-3 years that was averaging around 50 visits per day, most of which was from Google (60:40 split between adwords/organic) but I have no idea how that compares with other small businesses, although I'm pretty sure that's on the lower end of the scale.
A few years ago, I set up a small e-commerce website, and after 2-3 years that was averaging around 50 visits per day, most of which was from Google (60:40 split between adwords/organic) but I have no idea how that compares with other small businesses, although I'm pretty sure that's on the lower end of the scale.
Ah this is funny, I was just viewing my site visits yesterday and noticed something strange.
My store uses Zencart and the number of views are listed xxx - xxx with the later being about 4x as many as the first number, I am assuming the first number is the unique visitors and the second the number of page views.
Anyway, so most of the time I get between 200 & 400 unique visitors, where the past couple of days its shot up to 3,000 and yesterday 6,000. The second number after is not 4x greater than the first as would be expected but only 1.1x greater, therefore I am wondering what this could be?
My store uses Zencart and the number of views are listed xxx - xxx with the later being about 4x as many as the first number, I am assuming the first number is the unique visitors and the second the number of page views.
Anyway, so most of the time I get between 200 & 400 unique visitors, where the past couple of days its shot up to 3,000 and yesterday 6,000. The second number after is not 4x greater than the first as would be expected but only 1.1x greater, therefore I am wondering what this could be?
50/50 new to returning, 500k page views with 30k unique users last month (all organic). Forum for some car stuff.
DS, I'm interested, I started a magento shop up with my brother, we never managed to get it off the ground. How much are you spending, and on what, for advertising? He was the operation, I coded the site, and we didn't have a big budget, so didn't spend much on adwords etc. I'm interested to know what it takes.
DS, I'm interested, I started a magento shop up with my brother, we never managed to get it off the ground. How much are you spending, and on what, for advertising? He was the operation, I coded the site, and we didn't have a big budget, so didn't spend much on adwords etc. I'm interested to know what it takes.
Figures are weekly, on £125 a day all in (adwords and shopping) shopping is a disaster for us so we have moved all the budget into Adwords again BUT the new site has a strong link from the main Panasonic site for support on long range phones and that gets us a lot of traffic. Remember its a new site for a long established business not a start up.
DSLiverpool said:
Figures are weekly, on £125 a day all in (adwords and shopping) shopping is a disaster for us so we have moved all the budget into Adwords again BUT the new site has a strong link from the main Panasonic site for support on long range phones and that gets us a lot of traffic. Remember its a new site for a long established business not a start up.
What's your conversion rate?24k uniques a month is a lot for a 'small' shop. It's quite niche as well.
ETA: Assuming you're paying £1/click (does google even do less than that), that's still only 4k visitors a month. 20k of returning seems huge.
Edited by illmonkey on Wednesday 7th May 11:09
Mudgey said:
Anyway, so most of the time I get between 200 & 400 unique visitors, where the past couple of days its shot up to 3,000 and yesterday 6,000. The second number after is not 4x greater than the first as would be expected but only 1.1x greater, therefore I am wondering what this could be?
Might be worth checking your server logs to try and identify the source, but I remember seeing similar spikes in traffic when I had a Zen Cart store, and it was usually automated spiders trawling the site.DSLiverpool said:
Shyte - really is poor, one reason is the off site checkout that we are integrating another is that the market is hugely price competitive - we are looking at remarketing but I am sceptical.
I think I've found your site, and it looks good - although a couple of small suggestions based on research I did to improve the conversion rate on my sites.Firstly - use green for "call to action" buttons, e.g., Add to Basket, Proceed To Checkout etc...
Secondly, try using a bigger, green "Checkout" button on the "This product was added to your basket" popup (maybe swap this for the View Basket button).
You don't seem to have any reviews on products that I could see - I added some config to my Magento site to encourage Google to pick up the review ratings (known as "rich snippets"), which gives you yellow star ratings under the title on organic search results, which help them stand out. I also added another plug-in to request customers to review their purchases a week after they were shipped.
DSLiverpool said:
one reason is the off site checkout that we are integrating
That surprises me as we never saw any difference between off site & on site. Even energy companies use off site solutions! I always think on site looks better, even with the PCI hassles...(not that bad really)ehasler said:
I think I've found your site, and it looks good - although a couple of small suggestions based on research I did to improve the conversion rate on my sites.
Firstly - use green for "call to action" buttons, e.g., Add to Basket, Proceed To Checkout etc...
Secondly, try using a bigger, green "Checkout" button on the "This product was added to your basket" popup (maybe swap this for the View Basket button).
You don't seem to have any reviews on products that I could see - I added some config to my Magento site to encourage Google to pick up the review ratings (known as "rich snippets"), which gives you yellow star ratings under the title on organic search results, which help them stand out. I also added another plug-in to request customers to review their purchases a week after they were shipped.
Always best to run your own A/B tests on things like button colours and call to action changes. There'll be a reason why Amazon and eBay don't use green Add To Cart buttons.Firstly - use green for "call to action" buttons, e.g., Add to Basket, Proceed To Checkout etc...
Secondly, try using a bigger, green "Checkout" button on the "This product was added to your basket" popup (maybe swap this for the View Basket button).
You don't seem to have any reviews on products that I could see - I added some config to my Magento site to encourage Google to pick up the review ratings (known as "rich snippets"), which gives you yellow star ratings under the title on organic search results, which help them stand out. I also added another plug-in to request customers to review their purchases a week after they were shipped.
kiethton said:
DSLiverpool said:
Shyte - really is poor, one reason is the off site checkout that we are integrating another is that the market is hugely price competitive - we are looking at remarketing but I am sceptical.
Just been on your site, may have to order a home phone later on 
Can't really give too much information of traffic levels but we're doing ok in our sector!
Our traffic is around 60% organic, 20% direct and 10% paid. The rest is made up from email and other sources. Our 'paid' channel performs best with regards to ecommerce conversion but that channel has been highly optimised.
To improve conversion rates, we found time helps, domain age builds trust especially after 10 years. Also offering free postage (above a threshold) helps as does using 3rd party services like Trust Pilot to allow uncensored customer reviews.
Our traffic is around 60% organic, 20% direct and 10% paid. The rest is made up from email and other sources. Our 'paid' channel performs best with regards to ecommerce conversion but that channel has been highly optimised.
To improve conversion rates, we found time helps, domain age builds trust especially after 10 years. Also offering free postage (above a threshold) helps as does using 3rd party services like Trust Pilot to allow uncensored customer reviews.
ehasler said:
r maybe if Amazon did use green buttons, they'd actually make a profit 
We AB tested green and conversions dropped. Tried red, this dropped too! Our original colours seem to work the best.I think as long as your CTA buttons are clear on the page and a separate colour to other site elements they should work.
Really struggling to get website visits.
Not really something someone would search for using a generic term; we think we hook people via social media but, for some reason, they'll Like or Follow us but don't click through. Even if the thing they engaged with on FB/Twitter referenced a particular product or offer.
Still... Rome wasn't built in a day and it's a properly over-crowded market!
Not really something someone would search for using a generic term; we think we hook people via social media but, for some reason, they'll Like or Follow us but don't click through. Even if the thing they engaged with on FB/Twitter referenced a particular product or offer.
Still... Rome wasn't built in a day and it's a properly over-crowded market!
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