How to market to Architects? - Publications & Email Database
Discussion
Hi,
I am looking to run some adverts in publications that would be read by architects (Who would work on projects from home extension to warehouse to skyscrapers - so pretty general).
Would appreciate any suggestions of the best publication to with that might actually get a flick through by architects.
Prior and following the adverts I want to run an email campaign so again would appreciate it if anyone has experience of working with one of the myriad of organisations selling email DATA.
Thanks in advance,
Matt
I am looking to run some adverts in publications that would be read by architects (Who would work on projects from home extension to warehouse to skyscrapers - so pretty general).
Would appreciate any suggestions of the best publication to with that might actually get a flick through by architects.
Prior and following the adverts I want to run an email campaign so again would appreciate it if anyone has experience of working with one of the myriad of organisations selling email DATA.
Thanks in advance,
Matt
RIBA Journal is published monthly and goes to all RIBA registered architects as part of their membership fee.
Alternatively you could contact RIBA Insight if you want to build some form of architect focused tailored advertising package, banners, articles, direct mailshots etc..
Depending on what you are offering be it a product or service, building and construction news may well be worth a look. The fee's will be large and return rate low.
If you are going down the specified product route expect 6 to 50 months before any generated specifications actually result in sales. The larger the potential value the longer the conversion time is likely to be.
Alternatively you could contact RIBA Insight if you want to build some form of architect focused tailored advertising package, banners, articles, direct mailshots etc..
Depending on what you are offering be it a product or service, building and construction news may well be worth a look. The fee's will be large and return rate low.
If you are going down the specified product route expect 6 to 50 months before any generated specifications actually result in sales. The larger the potential value the longer the conversion time is likely to be.
Barbour Index hasn't been published for about 4 years. Barbour product directory is still around we don't use it and TBH I don't know anyone else that does.
The main website www.barbour.info has been dead for months. Barbour ABI still about for contract leads. However Barbour have been part of UBM business media for past decade and UBM seem to have focused on Building (.co.uk) and Building Design (bdonline) both of which now offer product directory services to compete with RIBA product selector. All the usual advertising services are available both print and online.
The main website www.barbour.info has been dead for months. Barbour ABI still about for contract leads. However Barbour have been part of UBM business media for past decade and UBM seem to have focused on Building (.co.uk) and Building Design (bdonline) both of which now offer product directory services to compete with RIBA product selector. All the usual advertising services are available both print and online.
Speak to LinkedIn regarding this, they're really good at coming up with adhoc solutions and I've successfully used them to target specific sub-sets of job position before.
Facebook advertising might also be of use - target by interest or industry (see example below). Just keep an eye on ROI - measure and refine any and all adverts you run.
Facebook advertising might also be of use - target by interest or industry (see example below). Just keep an eye on ROI - measure and refine any and all adverts you run.
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