Buying a marketing list (email)

[Gargamel]

Morning all,

Does anyone have a source where I could buy and email list for marketing purposes, ideally by postcode, and any other segmentation available ?

thanks

[Frimley111R]

Yep, go to absolutedata up in Glasgow. Not too pricey and good quality data. Best compromise between the really expensive (but really high quality data) and the cheap rubbish.

[Gargamel]

Google reveals no one of that name ?

do you have a link, or are they called something else

[Frimley111R]

Sorry, my fault, had a mad moment http://www.intelligentds.co.uk/

Talk to Pauline Morrison there (although I am sure others could help). Mention my name.

[Gargamel]

Thanks - I think though from their website that they only offer B2B, we are a retailer and looking for B2C lists

It's a tricky one, whilst we capture email addresses of customers, either in store on online, we desperatly need to grow our "mailing" list.

Hence my idea was to buy a list by postcode, or from some affliate marketing company

[Frimley111R]

Ah I see. I doubt buying in a list is a good idea from and ROI viewpoint, at least in the short term.

Just a quick brainstorm but how about

1. advertising on Mumsnet.
2. advertising on Facebook (local selling groups are full of new mums, particularly in the daytime). You can do a lot with SM (and a lot wrong) but I won't detail it all here.
3. Spend some time reading about http://www.bbc.co.uk/news/business-23326034
4. There may be some good advice on ukbusinessforums.co.uk
5. Look into remarketing (where your adverts follow you site visitors onto other sites). We can help if this is of interest.

I am sure some of the other marketing experts on here can add to this.

EDIT: How about a stand in one of the local shopping centres? and perhaps add 'Contact us' to your site to make it easier for people to ask questions.

Edited by Frimley111R on Thursday 29th May 11:16

Edited by Frimley111R on Thursday 29th May 12:07

[Gargamel]

Thank, appreciate the responses.

We have covered some of that, mumsnet is quite expensive, and we have done a few sponsored links etc

Facebook certainly covered. I suppose what we need to do is create some marketing that gathers emails, and then expand the list organically

[jamescodriver]

We bought the electoral roll data from our local council. Not expensive and you can select the (well, we could) the different parts of each postcode as well..

[DSLiverpool]

what do you sell ?

[Gargamel]

Childrens clothes and gifts.

I put the link in, if no-one objects - the shop gets great feedback locally, but in my opinion the local market alone (its a very small Surrey village) is not going to yield a return to make the effort of running it worthwhile. Hence the need to build our online - even 10% - 15% lift in sales would be enough


www.dandyurchins.com

Edited by Gargamel on Thursday 29th May 12:40

[Gargamel]

jamescodriver said:

We bought the electoral roll data from our local council. Not expensive and you can select the (well, we could) the different parts of each postcode as well..

Does that give email address though ? We have manually done quite a lot of door to door leafleting

[Cyberprog]

I'd avoid sending out SPAM email, which is what you'd be doing if you buy a marketing email list. The Privacy and Electronic Communications (EC Directive) Regulations 2003 make this practice uneconomical if people are suitably clued up...

[DSLiverpool]

One method is to do a well advertised loss leader / break even item - example, a hearing aid battery import company wanted a database of the hearing impaired so they did a cost price sale of extra loud phones on amazon at a price so low it was a no brainer, in the parcel they put a great deal leaflet on hearing aid batteries / free sample if they called / logged on and I KNOW it got them tens of thousands over the years as they are a huge company now in the field from a standing start.

[jamescodriver]

No, no email. We used it to find houses on the market (Estate Agents) then wrote to people personally.

• I just noticed the email bit in the title...apologies!

what about arranging a fashion show with a local school? get your suppliers involved and no parent is going to say no to coming along to see they child in a fashion show..

[Efbe]

work on your website first tbh

>looks quite blocky, very easy to implement nicer edges to everything, rounded, borders etc.
>page is massive, pics are massive etc. this may work well on a 1080 screen, but on my 14" 800 works laptop its far too big, main image takes over the screen, have to scroll a mile to get to your stock
>lilac isn't great as background colour. quite grannyish
>no scaling for smaller screens, i'd be willing to bet a huge proportion of your visitors are on phones/ small tablets. make sure it scales down well.


do all of this before sending out any comms, as its the website people will use.

[DSLiverpool]

OP I am no web guru BUT all photos on page 1 MUST be the same size

[Gargamel]

Thanks for the feedback,

It was a self build (not by me - no where near technical enough) so there are somethings we can change or edit) but will have a look.

Odd, though looks fine on my ipad etc. So not sure. Will seek further feedback

[Gargamel]

jamescodriver said:

No, no email. We used it to find houses on the market (Estate Agents) then wrote to people personally.

• I just noticed the email bit in the title...apologies!

what about arranging a fashion show with a local school? get your suppliers involved and no parent is going to say no to coming along to see they child in a fashion show..

Yes - this is an idea we have considered, and we have done a few clothes demos at toddler groups nearby.

[Efbe]

Gargamel said:

Thanks for the feedback,

It was a self build (not by me - no where near technical enough) so there are somethings we can change or edit) but will have a look.

Odd, though looks fine on my ipad etc. So not sure. Will seek further feedback

shopify I take it, though I would never condone such sites, they are easy to use.
you can always change a lot more than you think. websites are easy as, for this site you would just edit the .css file on your server if there is something you can't change in the console.


also get google analytics on there. I have built many many sites, and still keep track of the analytics on them. mobile usage as a percentage is rocketing up.
having a quick look now at the first three that come up...
>An events management site has 40% mobile, 35% tablet, 25%desktop
>A yoga class site: 50% mobile, 25%tablet, 25%desktop
>An archery site: 35% mobile, 35% tablet, 30% desktop

the yoga one probably gets a similar audience to you, looking at the type of mobiles that produce sales, it's all iphones, more specifically iphone 3gs and iphone4. These have quite small resolutions. IIRC, 320×480 & 640×960 respectively

[Council Baby]

Gargamel said:

Childrens clothes and gifts.

I put the link in, if no-one objects - the shop gets great feedback locally, but in my opinion the local market alone (its a very small Surrey village) is not going to yield a return to make the effort of running it worthwhile. Hence the need to build our online - even 10% - 15% lift in sales would be enough


www.dandyurchins.com

Edited by Gargamel on Thursday 29th May 12:40

Pm me, I can help.