Marketing at Le Mans
Poll: Marketing at Le Mans
Total Members Polled: 38
Discussion
just conducting a little straw poll here for those that went to Le Mans... I am interested to hear back about which companies / brands you noticed via there marketing at the event. Are there any that stood out to you as having done a really good job? I don't mean those who may have just thrown loads of money at it though track side ad hoardings etc. but those who stood out as having done something a bit different that made you think it was good. You can vote based on some of the active brands above, also any feedback greatly appreciated, thanks.
Rolex as I will have one, one day.
Porsche with the car and advertising which there was lots but I liked it
Michelin lots of adversing and lots of stands but non that took my interest to go in and see how they made a tyre
Nissan lots of advertising and things to look at from Nissan I liked
Porsche with the car and advertising which there was lots but I liked it
Michelin lots of adversing and lots of stands but non that took my interest to go in and see how they made a tyre
Nissan lots of advertising and things to look at from Nissan I liked
The Porsche marketing spend must have been huge, the point that struck me was the "permanent" investment in the circuit by the brands - The massive hospitality units that are there all year round, the Audi "Cock" in the village, the proposed Porsche development at Maison Blanche... Hell, even the Dunlop bridge.
Serious dollar being spent by the OEMS...
Serious dollar being spent by the OEMS...
Porsche marketing on the stands etc was prominent, however their 'fan' level offering was really really poor. We were only there for the Wednesday, shop closed all day, no give aways and one very unhappy dad trying to buy their 7 year old a simple t-shirt.
On the other hand, Audi and Toyota had nice giveaways and shops open where you could at least buy a little something.
Porsche may well be back 'home' but it appears they forgot that they have fans and people who may have wanted to celebrate it by buying something LOL
On the other hand, Audi and Toyota had nice giveaways and shops open where you could at least buy a little something.
Porsche may well be back 'home' but it appears they forgot that they have fans and people who may have wanted to celebrate it by buying something LOL
olliethehut said:
The Porsche marketing spend must have been huge, the point that struck me was the "permanent" investment in the circuit by the brands - The massive hospitality units that are there all year round, the Audi "Cock" in the village, the proposed Porsche development at Maison Blanche... Hell, even the Dunlop bridge.
Serious dollar being spent by the OEMS...
Which hospitality? Apart from the Dunlop stand everything else is temporary. They won't be there for the Classic. Serious dollar being spent by the OEMS...
Gassing Station | Le Mans | Top of Page | What's New | My Stuff