World cup affecting sales?

[Frimley111R]

We've noticed on one of our B2C businesses that enquiries/searches have tailed off this month. I'm wondering if it isn't the advent of the World Cup. Anyone else affected by this or think they have been?

[spikeyhead]

World cup, sunshine in the evenings, people saving for summer holidays. My month so far is lower than usual.

[DSLiverpool]

Had 3 orders between 10pm and midnight all sizeable - very unusual and the Rooney effect I hope.
World Cup - bah humbug

[0a]

We see a peak of web traffic with high conversion during the week and in mornings compared to normal, and a drop on match nights and at the weekend (watch one match and people don't think about buying our boring product - spend the weekend in the pub or hungover!).

This weekend I am running an X for the price of Y type promotion "this weekend only" to try and deal with reduced conversion rates, overall the month won't be impacted as our product is not related to the World Cup. I quite like the challenge of seeing how well we can do on lower traffic volumes!

[Mobile Chicane]

My experience with marketing campaigns over the years is that response rates tank during any kind of 'football world / european cup'.

Particularly if one is targeting the mass mid market.