3 hour launch video for the Jaguar XE
Discussion
Has any car publication covered/taken the piss out of the XE launch yet?
I first heard about it when a friend told me that a helicopter with an XE dangling from it went up and down London yesterday - pretty cool.
Then I googled it and came across the 3 hour launch video - http://www.jaguar.com/jaguar-range/xe.html
The video completely changed my perspective of the car, because it doesn't even talk about the car. It does feature Emeli Sande singing about XE though and her new song "Feeling XE" as well as some acting and lacklustre presenting.
Almost every part of the video is embarrassingly bad, even the cheesy graphics as they talk about the car.
I first heard about it when a friend told me that a helicopter with an XE dangling from it went up and down London yesterday - pretty cool.
Then I googled it and came across the 3 hour launch video - http://www.jaguar.com/jaguar-range/xe.html
The video completely changed my perspective of the car, because it doesn't even talk about the car. It does feature Emeli Sande singing about XE though and her new song "Feeling XE" as well as some acting and lacklustre presenting.
Almost every part of the video is embarrassingly bad, even the cheesy graphics as they talk about the car.
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