RE: Luca di Montezemolo - out
RE: Luca di Montezemolo - out
Wednesday 10th September 2014

Luca di Montezemolo - out

'You've had your chance di Montezemolo' says Fiat as F1 failures herald Ferrari boss's demise



One imagines it as something like a scene from a Bond movie, stony faced Fiat boss Sergio Marchionne sitting there, finger on a red button under his desk as the Ferrari boss hears the words "Signor di Montezemolo, we do not tolerate failure..." and the Piranha fish sharpen their teeth below.

The reality is probably rather more dull, corporate and political but whatever the story behind it self-styled Ferrari 'presidente' Luca di Montezemolo's era at the top of Ferrari has been ended after speculation about his future raged following further disappointments at Monza this weekend. With his Cavallino slightly less than Rampante, at least on the track, Montezemolo appears to be paying the price for a disappointing run of results in F1. Seemingly you can turn a tidy profit in the road car division but if you ain't winning the big prizes in F1 you're a nobody, Marchionne widely quoted as describing the F1 team's performance as "unacceptable."

We're guessing it probably wasn't all smiles
We're guessing it probably wasn't all smiles
Marchionne will take di Montezemolo's position himself, saying of di Montezemolo in a Fiat statement "Luca and I were appointed to the Fiat Board of Directors on the very same day back in 2003. As Chairman of Ferrari, he drove the company to a new level of technological and organisational excellence which also brought with it outstanding financial results. Luca and I have discussed the future of Ferrari at length. And our mutual desire to see Ferrari achieve its true potential on the track has led to misunderstandings which became clearly visible over the last weekend. I want to thank Luca for all he has done for Fiat, for Ferrari and for me personally."

As head of Ferrari since 1991, di Montezemolo's aristocratic demeanour and presidential leadership of Ferrari has defined the brand both in motorsport and as a builder of road cars, not to mention marketing machine of considerable power. A charismatic speaker and leader, a di Montezemolo press conference could verge between political rally and religious sermon, his piercing stare and passionate belief in Ferrari's pre-eminence the very embodiment of the brand's self confidence and swagger. F1 disappointments or not, his shoes will require some filling but such is Ferrari's need to win even his long-standing service and success in turning a profit weren't enough to save him.

His official leaving statement is below - ciao Luca...


The final message from Il Presidente...
The final message from Il Presidente...
Luca di Montezemolo's statement in full:

"I leave after 23 unforgettable years"

Maranello, 10th September 2014 - "Ferrari will have an important role to play within the FCA Group in the upcoming flotation on Wall Street. This will open up a new and different phase which I feel should be spearheaded by the CEO of the Group.

"This is the end of an era and so I have decided to leave my position as Chairman after almost 23 marvellous and unforgettable years in addition to those spent at Enzo Ferrari's side in the 1970s.

"My thanks, first and foremost, to the exceptional Ferrari women and men from the factory, the offices, the race tracks and the markets across the world. They were the real architects of the company's spectacular growth, its many unforgettable victories and its transformation into one of the world's strongest brands.

"A warm farewell and my thanks also to all of our technical and commercial partners, our dealers across the globe and, most particularly, the clients and collectors whose passion I so wholeheartedly share.

"But my thoughts go also to our fans who have always supported us with great enthusiasm especially through the Scuderia's most difficult moments. Ferrari is the most wonderful company in the world. It has been a great privilege and honour to have been its leader. I devoted all of my enthusiasm and commitment to it over the years. Together with my family, it was, and continues to be, the most important thing in my life.

"I wish the shareholders, particularly Piero Ferrari who has always been by my side, and everyone in the Company the many more years of success that Ferrari deserves."


[Sources: Ferrari, BBC Sport, Autosport]

Author
Discussion

The Stiglet

2,063 posts

224 months

Monday 8th September 2014
quotequote all
Interesting comments from Sergio Marchionne, CEO of Fiat Chrysler

http://www.ft.com/cms/s/0/f08b32e8-3732-11e4-8472-...

slinky

15,704 posts

279 months

Monday 8th September 2014
quotequote all
FT paywall..

We're not really all goatee sporting, company directors you know..

Agent Orange

2,194 posts

276 months

Monday 8th September 2014
quotequote all
Criticising Mr Montezemolo's failure to lead Ferrari to a Formula 1 victory in six years, Mr Marchionne told reporters at an event in northern Italy that: "Nobody is indispensable."

Handily other sites report virtually word for word for free... biggrin
http://www.euro2day.gr/ftcom_en/article-ft-en/1252...

I don't see this as big news though. Montezemolo is going it's just a case of when and how long can he hold on given the network of power he has.

matsoc

853 posts

162 months

Monday 8th September 2014
quotequote all
The voices in Italy and more specifically in the group are suggesting John Elkann will replace Motezemolo...

Lost soul

8,712 posts

212 months

Monday 8th September 2014
quotequote all
ash73 said:
How is this going to help them get back to winning?

Either hire A Newey or put a Merc engine in it tongue out
I like the thinking behind that biggrin

Enricogto

646 posts

175 months

Monday 8th September 2014
quotequote all
matsoc said:
The voices in Italy and more specifically in the group are suggesting John Elkann will replace Motezemolo...
That's gonna be the end for Ferrari.

Agent Orange

2,194 posts

276 months

Monday 8th September 2014
quotequote all
ash73 said:
How is this going to help them get back to winning?

Either hire A Newey or put a Merc engine in it tongue out
Newey is an aerodynamicist. F1 2014 is surely an engine formula right now. Don't think Newey is the right man for today's F1.

Having said above I didn't think this was big news I'm now doing a full u-turn having reading James Allens site which has a LOT more detail. I cannot believe the FT put that story behind a paywall and only gave half the story.

http://www.jamesallenonf1.com/2014/09/we-havent-wo...

Share are due to begin trading on October 13 and this looks like the day that Montezemolo’s FIAT/Ferrari career will end unless he pulls a rabbit out of a hat.

Lost soul

8,712 posts

212 months

Monday 8th September 2014
quotequote all
Interesting that they showed Enzos son or grandson in the pits , he even looked like the old boy

anonymous-user

84 months

Monday 8th September 2014
quotequote all
Agent Orange said:
Newey is an aerodynamicist. F1 2014 is surely an engine formula right now. Don't think Newey is the right man for today's F1.
Surely when the same engines are used by significant numbers, 8 Mercedes, 8 Renault and 6 Ferrari, aero is still key?

Agent Orange

2,194 posts

276 months

Monday 8th September 2014
quotequote all
REALIST123 said:
Surely when the same engines are used by significant numbers, 8 Mercedes, 8 Renault and 6 Ferrari, aero is still key?
I'm a fan and have no engineering knowledge but my understanding was that all the big gains in aero have been made - it's now just tweaks around the edges for that fraction of a %.

The new powertrains, by virtue of being new, have the greatest gains to give. So if you're investing ££ in development more ££ would go to the powertrain department.

Happy to be shown to be wrong but that was my understanding for 2014.

The Stiglet

2,063 posts

224 months

Monday 8th September 2014
quotequote all
slinky said:
FT paywall..

We're not really all goatee sporting, company directors you know..
Lies!

Crafty_

14,128 posts

230 months

Monday 8th September 2014
quotequote all
Agent Orange said:
F1 2014 is surely an engine formula right now.
Nope. Witness:
Red Bull vs Lotus
Mercedes vs McLaren
Ferrari vs Marussia

same engine, very different performance.

This whole thing about Montezemolo leaving has been going on for ages - a while back it was because he was going in to politics, then more recently because he was announced at Alitalia (non executive role), then it was Monza, now its on release of shares....

It just seems that the media are dragging this out.

Vaud

59,569 posts

185 months

Monday 8th September 2014
quotequote all

Adrian W

15,530 posts

258 months

Monday 8th September 2014
quotequote all
Agent Orange said:
I'm a fan and have no engineering knowledge but my understanding was that all the big gains in aero have been made - it's now just tweaks around the edges for that fraction of a %.

The new powertrains, by virtue of being new, have the greatest gains to give. So if you're investing ££ in development more ££ would go to the powertrain department.

Happy to be shown to be wrong but that was my understanding for 2014.
Your understanding ignores the engine development freeze

Vaud

59,569 posts

185 months

Monday 8th September 2014
quotequote all
Adrian W said:
Your understanding ignores the engine development freeze
For physical changes - very limited. ECU throttle map changes, etc are possible and do take $ but not $$ in 2014.

For developing changes for significant engine changes for 2015 implementation, there is a lot of money going in but that won't see benefit this year, unless the FIA change their mind mid season... which is possible... a final last 4 race all out battle, etc

Agent Orange

2,194 posts

276 months

Monday 8th September 2014
quotequote all
Adrian W said:
Your understanding ignores the engine development freeze
I don't believe it does. From the latest FIA Technical Regulations. Appendix 4 - ANNUAL F1 POWER UNIT HOMOLOGATION

8% of the PU (powerunit) frozen in 2015. Where is the engine development freeze that everyone keeps mentioning? I don't see a freeze until 2019.



b0rk

2,412 posts

176 months

Monday 8th September 2014
quotequote all
Considering the rumoured budget Ferrari F1 have enjoyed over the past six years the performance can only been seen as a spectacular failure when they also have had one of the best drivers.

Either the road car arm doesn't need a successful F1 team to generate sales, at which point why bother with the expensive F1 operation shareholders have to be kept happy after all about why spunking couple of hundred million euro's pa on a unsuccessful race team is creating value.

Alternatively the road car arm does need a successful f1 team long term and the cronic lack of recent success will ultimately undermine car sales, again shareholders have to kept happy regarding the board having an effective plan to resolve under performance.

matsoc said:
The voices in Italy and more specifically in the group are suggesting John Elkann will replace Motezemolo...
I don't see why Elkann would step down as chairman of Fiat to become chairman of Ferrari. Elkann is the effective head of the controlling Agnelli family and will end up on the board of FCA in some role.
He is already Chairman of Exor (the Agnelli family investment company) that will end up with 30% ownership of FCA.

Likes Fast Cars

3,092 posts

195 months

Tuesday 9th September 2014
quotequote all
An obvious case of divergent strategies. The holding co chairman wants one thing, the Ferrari (90% subsidiary) chairman has another strategy he's committed to.

One thing that struck me was the Mediobanca (very well connected bank with fingers into most things in Italy) comment that Montezemolo may be going.

The general rumours are that Montezemolo is heading off to other things, namely, to run the revitalised Alitalia but no official announcement has been made yet.

Or could it be that Montezemolo has been asked by CVC to take over from Bernie, yet Bernie is not prepared to go at this in time (& therefore the delay in any departure announcement by Montezemolo)?

It is not inconceivable that he stays on as Chairman of Ferrari but as a Non-Executive Chairman of Ferrari (which may be demanded / expected as part of the NY listing of the joint Fiat-Chrysler entity) and still takes up the Alitalia role, but if the CVC F1 role comes up then he could not retain the role of Non-Ex Chair at Ferrari (they would see this as a conflict of interest).

More complex than moves in the drivers' market....

Derek Smith

49,864 posts

278 months

Tuesday 9th September 2014
quotequote all
Likes Fast Cars said:
Or could it be that Montezemolo has been asked by CVC to take over from Bernie, yet Bernie is not prepared to go at this in time (& therefore the delay in any departure announcement by Montezemolo)?
That's a point I hadn't considered - Monty to CVC. At least this will break the hold Ferrari have on the sport, with favoured terms, an ex in charge of the FIA and possibly Monty in there as well.

Would RB have something to say about that?

Likes Fast Cars

3,092 posts

195 months

Tuesday 9th September 2014
quotequote all
Derek Smith said:
That's a point I hadn't considered - Monty to CVC. At least this will break the hold Ferrari have on the sport, with favoured terms, an ex in charge of the FIA and possibly Monty in there as well.

Would RB have something to say about that?
I wouldn't think so.

Despite all of Ferrari's shenanigans over the years Monty is a very good businessman as verified to me by someone I knew in Italy years ago (apparently a good guy, very to the point and professional).