Which social media best for small business?
Discussion
In a recent thread I mentioned that word of mouth and Google Adwords are currently the only way I advertise my services. I'm now thinking of dipping my toe into social media (even though I'm really not much of a fan at all!)
Trouble is there's Twitter, Facebook, Linkedin, Google+ and probably a few others and I really don't have the time to get into all of them. My business provides local computer help to small businesses and the self-employed, so it really needs to be targeted to just the local catchment area - something that Google Adwords does reasonably well. So with limited time (and capacity) for social media, which service do you think I should try?
Trouble is there's Twitter, Facebook, Linkedin, Google+ and probably a few others and I really don't have the time to get into all of them. My business provides local computer help to small businesses and the self-employed, so it really needs to be targeted to just the local catchment area - something that Google Adwords does reasonably well. So with limited time (and capacity) for social media, which service do you think I should try?
Google + is brilliant when used correctly. Make sure that you "claim" your business page on Google Places (Maps) by filling in the card and posting it back. This will enable all the search functions to use maps and a brilliant tool called Business view which let's customers take a virtual tour of your premises. Google " Business View" for a demo. Face book is good too and you can link them together for complete omni channel marketing
You should be across all of them, there's tools out there the help cross posting. It wont help if what you post is just links or sales pitches, needs to be interactive.
You can measure response as well, to help work out if you're engaging more people on one platform than another, whether that's OK, or whether you want to step up and get more into the ones that arent working as good
Hootsuite would be a starting point to look at, then work out what you can actually afford
You can measure response as well, to help work out if you're engaging more people on one platform than another, whether that's OK, or whether you want to step up and get more into the ones that arent working as good
Hootsuite would be a starting point to look at, then work out what you can actually afford
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