BMW M4 Convertible Advert Banned

[sunnydude959]

I'm surprised that this isn't being discussed on here already? I'm usually the late one with news!

http://www.asa.org.uk/Rulings/Adjudications/2014/1...

I personally think that the ASA have been far too heavy handed with this one.

[craste]

One complaint!
They must be some saddo

[Dog Star]

I really don't know what the hell makes people tick in this country. It only takes a handful if complaints to the BBC evidently to cause a ruckus - as with this advert - that's been seen by millions.

Whoever considers what is done about these things should surely be expected to exercise some common sense?

[Dog Star]

I really don't know what the hell makes people tick in this country. It only takes a handful if complaints to the BBC evidently to cause a ruckus - as with this advert - that's been seen by millions.

Whoever considers what is done about these things should surely be expected to exercise some common sense?

[Polarbert]

Here is the advert: https://www.youtube.com/watch?v=Ty3K6SI2kas

Its absolutely ridiculous that someone actually took the time to complain about that.

[Barnezy]

I think I'd complain if I was forced to sit through that awful advert again! The car is hideous too!

[Tribal Chestnut]

craste said:

One complaint!
They must be some saddo

The same type of person that would complain about someone doing 'wheelspins' in a supermarket car park.

[Tribal Chestnut]

craste said:

One complaint!
They must be some saddo

The same type of person that would complain about someone doing 'wheelspins' in a supermarket car park.

[Tribal Chestnut]

craste said:

One complaint!
They must be some saddo

The same type of person that would complain about someone doing 'wheelspins' in a supermarket car park.

[fatboy69]

Apart from the car, which I don't like, what is wrong with the advert?

What kind of sad-arsed prick has the time, or the inclination, to complain about that?

tt.

[Polarbert]

BMW need to start doing things like this again:

http://www.youtube.com/watch?v=8tDg1YKp8M0&t=4...

Although nowadays I don't think it would have as much effect, as there would be no gratuitous gear changes.

[VinceFox]

When i'm in charge of this sort of thing, AND I fkING WILL BE, it will be mandatory to write your name on the tarmac.

Anything that can't do it will be shot into the fking sun.

[anonymous-user]

The complainant was probably from a rival group

To be fair, the advert does imply its a race car for the everyday man. Not that I think the ad is bad or should be banned - on the contrary - but I can see what they are getting at.

[glasgowrob]

Polarbert said:

BMW need to start doing things like this again:

http://www.youtube.com/watch?v=8tDg1YKp8M0&t=4...

Although nowadays I don't think it would have as much effect, as there would be no gratuitous gear changes.

YES

much more like it,

makes me want to buy a bmw that one does

[Urban Sports]

Tribal Chestnut said:

craste said:

One complaint!
They must be some saddo

The same type of person that would complain about someone doing 'wheelspins' in a supermarket car park.

You can say that again.

[poing]

Polarbert said:

BMW need to start doing things like this again:

http://www.youtube.com/watch?v=8tDg1YKp8M0&t=4...

Although nowadays I don't think it would have as much effect, as there would be no gratuitous gear changes.

I had never seen that before, brilliant stuff!

[Urban Sports]

The car is awesome

[TheFinners]

What a stupid fing saddo, how fing dim do you have to be to not notice the empty racetrack and driver wearing a full face helmet and overalls, not to mention the M4 is a 400bhp performance car like the GT86 ad and as with everything else in life its a case of catering to the hopless cs that make up the 'lowest common denominator'.

[Urban Sports]

Did I read it only had one complaint?

[corozin]

The complainant was probably one of those w&nkers from BRAKE, and the ASA is now owned by the H&S lobby so the outcome was pre-determined from the moment the single complaint landed.

Indeed the way the ASA is these days ist would hardly surprise me if the single complaint was entered by someone frm the ASA, just so they could preach political correctness..