Alexa position question

[Transmitter Man]

Can someone please explain how this could be happening (not my site but indirectly one of our competitors).

When I punch their site broadcastpartners.nl into Alexa it comes up with a different url, that of zeelandnet.nl (looks like their isp's address) and with a ranking I'd dearly love to reach.

What's going on here and what does one have to do to replicate?

Phil

[Altrezia]

Alexa is all made up bks anyway, I wouldn't pay too much attention to it. Essentially the rankings are created based on a small user group which they claim is a 'sample' of users. It's not.


https://support.alexa.com/hc/en-us/articles/200449...

[Transmitter Man]

So is there any difference between their certified metrics and those that are estimated?

And what of the changing url I mentioned in my previous post, any ideas?

Thanks.

Phil

[Stevanos]

As the chap above said, it is a load of rubbish. Ignore it and focus on proper metrics.

[Andrew[MG]]

Not sure if this is any use to you?

http://www.similarweb.com/website/broadcastpartner...
http://www.semrush.com/info/history/index.html/plo...