Cereal Killer Cafe
Discussion
WTF is that all about?
Been all over the Mail site this week because a C4 reporter had a go at the guy for a bowl of cereal being £3.20. Apparently that is cheap?
100+ cereals, 20+ milks, 0 reasons I would eat there. Is there really a market for this in London?
First tins of fish, now boxes of cereal. Do hipsters not eat actual cooked food?
Been all over the Mail site this week because a C4 reporter had a go at the guy for a bowl of cereal being £3.20. Apparently that is cheap?
100+ cereals, 20+ milks, 0 reasons I would eat there. Is there really a market for this in London?
First tins of fish, now boxes of cereal. Do hipsters not eat actual cooked food?
calibrax said:
Good idea, seems popular...
Hmm, it's been open a week.I suspect in a year or twos time that will have turned to, who's f
king idea was that and why did they ever think it would be sustainable?But what would I know? I'm Glaswegian- breakfast to me is a roll and square and scone with HP. Not rainbow coloured sugary shapes from the States.
Be surprised if it lasts 6 months tbh. When the hipsters move on to another new thing, no one will go there anymore.
I think the main problem people had with it is that the owner's response to a question about appropriateness of charging £3 for a bowl of cereal in a poorer area was to be ignorant of local economics and stop the interview.
I think the main problem people had with it is that the owner's response to a question about appropriateness of charging £3 for a bowl of cereal in a poorer area was to be ignorant of local economics and stop the interview.
Tonsko said:
I think the main problem people had with it is that the owner's response to a question about appropriateness of charging £3 for a bowl of cereal in a poorer area was to be ignorant of local economics and stop the interview.
It's in Brick Lane - there are lots of restaurants and cafes around there. Do they all charge £1 or something? No. A curry house will charge you £4 for a starter which is much less substantial. £3 for a bowl of cereal with milk? Can people not see just how cheap that really is, especially in London? If they were charging a tenner or more I could understand the fuss. People who can't afford to pay that - well, they don't have to.
The journalist was out of order even querying it. I would have chucked him out.
Was in The Grauniad a few days back --> http://www.theguardian.com/lifeandstyle/shortcuts/...
Absolutely love the Below The Line kicking that Shoreditch/Hoxton/Hipsters all get in what is the website of probably their favourite newspaper.
Absolutely love the Below The Line kicking that Shoreditch/Hoxton/Hipsters all get in what is the website of probably their favourite newspaper.
pad58 said:
If you live in London and work there you can afford to spend £3.50 on a cereal , if you want to.
Money and a fool are soon parted.
Why are they a fool ?Money and a fool are soon parted.
You could buy a glass of coke in a pub for £2. Or you could buy 2 litres of coke from the supermarket for £2 and drink it all at home.
You could buy 2 slices of pizza from a takeaway stand for £4. Or you could buy a similar full frozen pizza for £4 and eat it at home.
You can buy a hot dog from a stand for £3. Or you could go to Asda and buy an 8 pack and 8 bread buns for £3, and eat them all at home.
Now you can buy a bowl of cereals/milk in a cafe for £3.50. Or you could buy a box of cereal and a litre of milk from Tesco and eat it at home.
Numbers just ballpark... but the margins certainly seem to be in line with other foods that have near zero preparation time. You're paying for the convenience.
I think the guy comes across very well in his open letter to the producers : https://www.facebook.com/cerealkilleruk/posts/9031...
Sure his business might be a fad and he'll close it in 6 months but some of the hatred he's getting is disgusting really.
KarlCollins said:
Why are they a fool ?
You could buy a glass of coke in a pub for £2. Or you could buy 2 litres of coke from the supermarket for £2 and drink it all at home.
You could buy 2 slices of pizza from a takeaway stand for £4. Or you could buy a similar full frozen pizza for £4 and eat it at home.
You can buy a hot dog from a stand for £3. Or you could go to Asda and buy an 8 pack and 8 bread buns for £3, and eat them all at home.
Now you can buy a bowl of cereals/milk in a cafe for £3.50. Or you could buy a box of cereal and a litre of milk from Tesco and eat it at home.
Numbers just ballpark... but the margins certainly seem to be in line with other foods that have near zero preparation time. You're paying for the convenience.
I think the guy comes across very well in his open letter to the producers : https://www.facebook.com/cerealkilleruk/posts/9031...
Sure his business might be a fad and he'll close it in 6 months but some of the hatred he's getting is disgusting really.
Margins are way better than almost any other food place locally. No cooking, far fewer ingredients, hugely cheaper on insurance and stock which is bough extremely cheaply. They are a pair of chancers who handled an opportunity to really promote the place terribly. They will close after a shorter shelf life than the crap they sell and if this is the best idea they can come up with for a place selling food, then they'll not be back.You could buy a glass of coke in a pub for £2. Or you could buy 2 litres of coke from the supermarket for £2 and drink it all at home.
You could buy 2 slices of pizza from a takeaway stand for £4. Or you could buy a similar full frozen pizza for £4 and eat it at home.
You can buy a hot dog from a stand for £3. Or you could go to Asda and buy an 8 pack and 8 bread buns for £3, and eat them all at home.
Now you can buy a bowl of cereals/milk in a cafe for £3.50. Or you could buy a box of cereal and a litre of milk from Tesco and eat it at home.
Numbers just ballpark... but the margins certainly seem to be in line with other foods that have near zero preparation time. You're paying for the convenience.
I think the guy comes across very well in his open letter to the producers : https://www.facebook.com/cerealkilleruk/posts/9031...
Sure his business might be a fad and he'll close it in 6 months but some of the hatred he's getting is disgusting really.
wijit said:
Margins are way better than almost any other food place locally. No cooking, far fewer ingredients, hugely cheaper on insurance and stock which is bough extremely cheaply. They are a pair of chancers who handled an opportunity to really promote the place terribly. They will close after a shorter shelf life than the crap they sell and if this is the best idea they can come up with for a place selling food, then they'll not be back.
You're so angry!Anyway, the open letter in response says it all really. The reporter's questions were absurd. To paraphrase: you're in one of the poorest boroughs of London, do you think people can afford your food?'
Apart from the strong implication it's not right to sell expensive food in areas where poor people live, the very clear answer is that poor people won't be able to afford it. Clearly. That doesn't mean it shouldn't be sold.
I can't afford a Ferrari; I won't advocate Ferrari going out of business as a result.
The last 3 places I have worked in the last year people have their fav cereals in their draws at work.... and first thing they do when in is garb a bowl of cereal and a coffee/tea...... so can't see this café lasting
now a greasy spoon cannot be replicated in the office, and is considered a treat
now a greasy spoon cannot be replicated in the office, and is considered a treat
Just read the Keely brothers open letter.
Good for them, a good punch in the mouth for the sneering lefty scumbags who spout their vindictive garbage at small business people. I wonder if the Ch4 "reporter" has ever had a business, or employed 12 people even. Highly unlikely in both counts I'll wager.
I hope their business prospers,and that the Ch4 intimidation blows up in their spiteful faces.
Good for them, a good punch in the mouth for the sneering lefty scumbags who spout their vindictive garbage at small business people. I wonder if the Ch4 "reporter" has ever had a business, or employed 12 people even. Highly unlikely in both counts I'll wager.
I hope their business prospers,and that the Ch4 intimidation blows up in their spiteful faces.
Lucky Charms are £6-8 a box in Selfridges which I think is just about the only place you can buy them here now. Some of the ones those blokes have I've never even seen before, I would imagine even when buying bulk they're still a lot more than a box of golden Graham's from Asda.
I'll pop in if I'm in the area to have a look, why not?
As for all those saying it will be gone in 6 months, with respect to this forum I doubt many/any of you are the target market, I think I'm probably fast slipping out of that age bracket too at 27, but I can appreciate that quirky things do well. Odder concepts have survived in town. With 10 million people even niche things can have enough of an audience to survive/thrive.
As for the interview, I would have done the same, but after his first question I'd have probably not even bothered to respond. Glad the comment section on the mail is awash with people slating the article (a trend I see more of on there actually) and the tactics of c4/dm generally.
I'll pop in if I'm in the area to have a look, why not?
As for all those saying it will be gone in 6 months, with respect to this forum I doubt many/any of you are the target market, I think I'm probably fast slipping out of that age bracket too at 27, but I can appreciate that quirky things do well. Odder concepts have survived in town. With 10 million people even niche things can have enough of an audience to survive/thrive.
As for the interview, I would have done the same, but after his first question I'd have probably not even bothered to respond. Glad the comment section on the mail is awash with people slating the article (a trend I see more of on there actually) and the tactics of c4/dm generally.
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