RE: Simon Saunders talks Ariel Nomad
RE: Simon Saunders talks Ariel Nomad
Monday 29th December 2014

Simon Saunders talks Ariel Nomad

Ariel delivered a Christmas surprise in its Nomad off-roader - boss Simon Saunders tells us more about it



As you've probably noticed, the motor industry tends to shut down at this time of the year. Sure, there are occasional press releases giving details of total global revenues in German, or the slightly desperate ones about why Santa would pick a certain brand of car to help him reach 260 million households in a single night. But very few of any real interest.

Which is why we were surprised when Ariel got in touch with some renderings of its new model, the Nomad off-road buggy, ahead of its official unveiling at the Autosport show next week. It's a very dramatic departure for the Somerset-based sports car company - following on from the Ace motorbike - and an answer to the question of what the company should do next that boss Simon Saunders posed in his PH interview in November - congrats if you got it right, by the way.

That's next year's Christmas wish sorted then
That's next year's Christmas wish sorted then
But Ariel isn't just sending out press releases. When we called Saunders for a quick chat about the company's latest new direction we found that he was still at the factory, working flat-out on getting the Nomad ready for its Autosport debut.

We've only got two renderings to go on for now, but the Nomad is a handsome little thing and although clearly related to the Atom substantially different. It has a similar welded framework structure, but one that goes much higher to offer roll-over protection. Suspension travel is far greater - as you'd predict - with outboard-mounted springs and dampers instead of the Atom's pushrod-worked units. And there's even a full-length windscreen and a wiper mechanism, although Saunders says these will be an option. "Although one you'd probably pick if you were going to use it off-road," he adds.

We'll have to wait a week for the full mechanical details, but Saunders says the Nomad is powered by a 2.4-litre Honda four-cylinder engine rather than the Atom's Civic Type R derived 2.0-litre, and that this has been tuned for torque. It's heavier than an Atom, but not by much - we're promised it will still weigh under 700kg. And despite only being rear-wheel drive, Ariel is convinced the combination of lightweight construction, ground clearance and aggressive tyres will enable it to perform properly in the wilderness.

"We've driven it in woods and rally stages so far - we're still trying to get onto some sand dunes, but we're not well known for deserts in Somerset," he says, "and it really does work well."

There's something of the 70s Dune Buggy about the Nomad. Saunders admits there's a slight connection. "I nearly swapped a motorbike for a purple dune buggy when I was a teenager... I've always thought there's something in it that was waiting to be reborn," he says, "but we've been thinking about doing something like this for a very long time - nearly as long as the Atom in fact. Shortly after we launched the Atom we got a call from a guy in the States saying 'could you do one with really long suspension travel for off-road use?' We were snowed under, but we thought it sounded like an interesting idea."

Orders will open at the Autosport show, with the Nomad set to be priced at a relatively modest supplement over the equivalent Atom, suggesting a start from the low 30s. We'll be able to tell you more next week.

 

 

Author
Discussion

simonrockman

Original Poster:

7,128 posts

285 months

Monday 29th December 2014
quotequote all
Wow, if a small independent can keep doing things which are not more of the same why can't the big boys?

Simon

fourscore

97 posts

179 months

Monday 29th December 2014
quotequote all
Love the look of this!

MentalRental

454 posts

236 months

Monday 29th December 2014
quotequote all
As a previous owner of a road legal Rage buggy that went through two Fireblade then two ZZR 1400 engines before I upgraded to a Atom 300. This is the best of both worlds. Off road ability with reliability. Let's hope it'll be road legal.

deltashad

6,731 posts

227 months

Monday 29th December 2014
quotequote all
Serious offroading has been getting more popular recently. I think this will sell.

alpha channel

1,400 posts

192 months

Monday 29th December 2014
quotequote all
ooo, I really like the look of that!

P4ROT

1,219 posts

223 months

Monday 29th December 2014
quotequote all
Cargasm

redroadster

1,886 posts

262 months

Monday 29th December 2014
quotequote all
That's a clever route to take still sporty but a totally different model using construction methods what they know about and looks like it will start at reasonable money,looking forward to seeing it at the show.

ode

184 posts

232 months

Monday 29th December 2014
quotequote all
There's a part of me that would love to buy one of those, just to put road rubber on it and track it. Looks like a right laugh on or off road.

gl20

1,199 posts

179 months

Monday 29th December 2014
quotequote all
An adult-sized Tamiya R/C car then? Think it will appeal to anyone who grew up in the 80s!

Niffty951

2,401 posts

258 months

Monday 29th December 2014
quotequote all
Yes yes yes! I love it.

But there has to be an 8 cylinder option. No buggy is complete without the sound track.

It's a vehicle for pleasure, not the daily commute surely this market is both the prime target and last refuge for the petrol head v8.

(Perhaps w8 might fit better?)

pigeonskirt

506 posts

169 months

Monday 29th December 2014
quotequote all
Rallycross track days would be great fun in one of these.

Turn7

25,754 posts

251 months

Monday 29th December 2014
quotequote all
Love it to bits, apart from the fact its going to be £££££££££££££.....

Daston

6,154 posts

233 months

Monday 29th December 2014
quotequote all
Holy st snacks! I want one!

Ozzie Osmond

21,189 posts

276 months

Monday 29th December 2014
quotequote all
Forget the willy-waving demands for V8, more power etc. Those demands usually come from internet experts who wouldn't buy one in 100 years.

The real question is whether it's road legal.

alexpa

685 posts

202 months

Monday 29th December 2014
quotequote all
Yes please if road legal.

Fetchez la vache

5,909 posts

244 months

Monday 29th December 2014
quotequote all
alexpa said:
Yes please if road legal.
I can't see why not. Plenty of road legal sandrails in the UK, which is basically what this is.
Looks really rather nice cool

welshjohn

1,215 posts

211 months

Monday 29th December 2014
quotequote all
Want want want

welshjohn

1,215 posts

211 months

Monday 29th December 2014
quotequote all
Want want want

LaurasOtherHalf

21,429 posts

226 months

Tuesday 30th December 2014
quotequote all
Niffty951 said:
But there has to be an 8 cylinder option. No buggy is complete without the sound track.
Needs a four cylinder air cooled lump then wink

MikeT66

2,693 posts

154 months

Tuesday 30th December 2014
quotequote all
Blooming fantastic. I'd love one in Mad Max black, so I've got the right vehicle for when society breaks down.