How to quote for digital marketing

[petemurphy]

Hi,

I do web design / dev and am increasingly advising on digital marketing from using twitter effectively to seo and content.

What i struggle with is how to quote for digital marketing. Too often I give away all my tips and tricks for free.

How do people quote for dm - do you base it per hour/day, per project, per aim etc?

Anyone had a quote from a small agency/company for any marketing recently? would you prepared to share the quote or at least tell me the structure?

eg I have one client who wants me to tweet for his business. How would you structure this - x tweets per month costs x? 1 day cost spread over a month? etc?

any help appreciated thanks.

[terry tibbs]

may be in a few days if they respond to my initial inquiry

[petemurphy]

terry tibbs said:

may be in a few days if they respond to my initial inquiry

thanks

[Frimley111R]

Quote them for an ongoing monthly fee whilst remembering to tell them what you re going to do. Clients often don't want to pay for you advice.

[andy-xr]

Sell blocks of hours, 10 hours per month, 20 hours per month etc, customers to use them for ad hoc things

[terry tibbs]

petemurphy said:

thanks

they have not responded yet so either they don't want the job or too busy

[DSLiverpool]

I use a one man band to do an agreed basket of social media and blog entries for a set fee a month - its not exactly this but say
10 FB promotions
30 Tweets
5 Weblogs
1 site article
ETC
for £200 a month on a rolling contract plus we can discuss new stuff free with him and he gives advice

He has about 15 companies on this system and works from home - he used to be an SEO guy for a large Liverpool agency but got fed up - his quality is quite good and consistent. I think he prepares the work in advance and releases it throughout the month (I think)

[MrOrange]

Are you happy to share his details? I'm looking for pretty much exactly this myself. Ta

[petemurphy]

DSLiverpool said:

I use a one man band to do an agreed basket of social media and blog entries for a set fee a month - its not exactly this but say
10 FB promotions
30 Tweets
5 Weblogs
1 site article
ETC
for £200 a month on a rolling contract plus we can discuss new stuff free with him and he gives advice

He has about 15 companies on this system and works from home - he used to be an SEO guy for a large Liverpool agency but got fed up - his quality is quite good and consistent. I think he prepares the work in advance and releases it throughout the month (I think)

interesting thanks thats the sort of thing i'm quoting for. how do you measure the effectiveness. eg what if he tweets 30 times in one day either full of crap or responding perfectly to an opportunity?

[Hoofy]

It's like any marketing activity which presumably you monitor and measure.

[DSLiverpool]

I interviewed several one man bands and used the one who understood telecoms and consumer electronics best - if your client does car parts it helps if your into cars etc

We meet one a month as he lives locally and we discuss the next months activity, it's hard to measure hard results but for a few hundred a month I am happy to acknowledge the activity is beneficial plus the blog article pads out the site in addition to our own work.

I think he does all the work in one day when he is focused on DST then releases it through the month, as flitting from phones to shampoo to light bulbs to CCTV etc would do his head in ( he does that lot and more)

You tailor the package to your clients budget and your day rate - then release it through the month so charge for a day or days and spread the results over the month to deliver a full programme

[petemurphy]

thanks appreciate it

[DSLiverpool]

MrOrange said:

Are you happy to share his details? I'm looking for pretty much exactly this myself. Ta

If you are still interested I can share his info I needed to check first however I would try and find a local guy first.