Golf Mk7 "update software" menu option?

[Blown2CV]

scrolling through the menu system in the driver info/entertainment system, there is an "update software" option. Presumably it's possible to load software updates onto a USB pen drive, plug it in, then select this option?

If this is a driver menu option, does this mean they are now allowing owners to update their own software? If so, how do I get hold of the latest? If not... why is that option even there, as the servicing systems won't use the driver menu, they have their own interface etc...