Canon and Nikon - action cameras
Discussion
Nikon and Canon are very conservative, traditional Japanese companies.
They take a very long time to react to the market, and they tend to iterate, not innovate. Nikon in particular tends to let others innovate and then produce a better quality version once it thinks it is not a fad.
It's a real pain for camera users.......both Canon and Nikon and are guilty of deliberately crippling their own tech to try to drive people to the higher priced camera offerings - for example buffer sizes on all but the D3 & D4 are pathetic.
As always in tech, if you don't push as hard as you can, someone else will steal your sales. Sony and Samsung are really shaking things up in the marketplace, leading the way on mirrorless, producing pro DX bodies like the NX1 that shame Canikon.
Anyone who has watched the DX and Mirrorless markets will not find any of this a surprise.
They take a very long time to react to the market, and they tend to iterate, not innovate. Nikon in particular tends to let others innovate and then produce a better quality version once it thinks it is not a fad.
It's a real pain for camera users.......both Canon and Nikon and are guilty of deliberately crippling their own tech to try to drive people to the higher priced camera offerings - for example buffer sizes on all but the D3 & D4 are pathetic.
As always in tech, if you don't push as hard as you can, someone else will steal your sales. Sony and Samsung are really shaking things up in the marketplace, leading the way on mirrorless, producing pro DX bodies like the NX1 that shame Canikon.
Anyone who has watched the DX and Mirrorless markets will not find any of this a surprise.
ExPat2B said:
Nikon and Canon are very conservative, traditional Japanese companies.
They take a very long time to react ....
They take a very long time to react ....
This!I recall, probably 2006 - and I think Simpo may have been witness to this, Olympia IIRC - a bod from Nikon strongly defending why they would never go to "Full Frame" sensors in their dSLRs. It was laced with the technical drawbacks, but was really a set of excuses at the time.
They, of course, must have been working on this at the time, but clearly their horizons were simply could they keep up with or get ahead of Canon. I expect similar thoughts pervaded Canon too.
There's some merit in being incredibly conservative. Only Canon dared to change their SLR lens mounts in the last half century....
Gopro has a huge share of the market, excellent brand recognition and marketing, even the might of Sony is struggling to put up a decent fight, it would be wise to make a slow a considered approach if you were going to enter the game.
That said it is still a small market, especially to Canon who operate in the hundreds of billions, while GoPro pulls in a few hundred million.
That said it is still a small market, especially to Canon who operate in the hundreds of billions, while GoPro pulls in a few hundred million.
K12beano said:
I recall, probably 2006 - and I think Simpo may have been witness to this, Olympia IIRC - a bod from Nikon strongly defending why they would never go to "Full Frame" sensors in their dSLRs.
Indeed I was! Though had they said the opposite they'd have killed a chunk of sales stone dead, so had to say so regardless.As for Sony, Samsung etc innovating, it may be a good thing but is because they can't take on the big two head to head.
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