Broker Discounts - Achievable in Showroom?
Discussion
As a general rule, are the discounts offered/advertised by Orangewheels/Drive the deal/ Broadspeed etc a good indicator of what could be achieved in a dealership?
For example if they're showing they can save £3990 on a C-Class, is it reasonable to expect you could negotiate the same in a dealership? And then also get any deposit contribution if you take their finance?
Thanks
For example if they're showing they can save £3990 on a C-Class, is it reasonable to expect you could negotiate the same in a dealership? And then also get any deposit contribution if you take their finance?
Thanks

Broker quotes often, but not always, include the deposit contribution for taking dealer finance.
Too many variables to give a simple yes/no answer, depends how good the broker deal actually is, where the dealer you're talking to is at in relation to their targets, etc.
I know a couple of people who've had the DTD price matched by their local dealer, and another person who was told it couldn't be done so they bought from the broker instead.
Too many variables to give a simple yes/no answer, depends how good the broker deal actually is, where the dealer you're talking to is at in relation to their targets, etc.
I know a couple of people who've had the DTD price matched by their local dealer, and another person who was told it couldn't be done so they bought from the broker instead.
romeogolf said:
As a general rule, are the discounts offered/advertised by Orangewheels/Drive the deal/ Broadspeed etc a good indicator of what could be achieved in a dealership?
For example if they're showing they can save £3990 on a C-Class, is it reasonable to expect you could negotiate the same in a dealership? And then also get any deposit contribution if you take their finance?
Thanks
So you want a dealer to match the broker price and also offer their deposit contribution; which is in effect a discount anyway, is that right?For example if they're showing they can save £3990 on a C-Class, is it reasonable to expect you could negotiate the same in a dealership? And then also get any deposit contribution if you take their finance?
Thanks

HTP99 said:
So you want a dealer to match the broker price and also offer their deposit contribution; which is in effect a discount anyway, is that right?
In a sense, yes.I've asked if the broker price is achievable in general negotiation (as in, within a few hundred £) or if it's much higher than a single buyer could get for themselves.
Deposit contribution usually comes from the finance company, but if I negotiated a price to pay with my own funding and then said "Actually I'll take your PCP" would the deposit contribution still be valid?
romeogolf said:
HTP99 said:
So you want a dealer to match the broker price and also offer their deposit contribution; which is in effect a discount anyway, is that right?
In a sense, yes.I've asked if the broker price is achievable in general negotiation (as in, within a few hundred £) or if it's much higher than a single buyer could get for themselves.
Deposit contribution usually comes from the finance company, but if I negotiated a price to pay with my own funding and then said "Actually I'll take your PCP" would the deposit contribution still be valid?
As you'd expect it varies & also depends on how the discount being offered by the broker is being achieved, I've just ordered a Touareg, local dealer came up with some numbers which weren't very impressive, I said I'd read there was a fair bit of flexibility available & rather than coming up with a better price asked where he needed to be to get the order, I sent him to the broker & asked how close he could get, at that point he declined to offer anything else, I've since ordered through the broker. However my Dad bought an XF Estate 18 months ago & the supplying dealer used a broker quote as part of his sales pitch & his pricing was as good as any broker I could find.
My wife bought a Toyota through a broker 6 years ago, great price & she preferred that approach as the prospect of haggling etc.. didn't appeal to her (or sitting next to me while I did it). No issues at all with that purchase.
The Touareg is being supplied through the fleet team of a major dealer group, so I suspect there's probably some discount being given by VW which isn't generally available on the basis it's a fleet sale hence my local dealer probably wasn't able to compete even if they wanted to, probably naughty but it took an extra £7k off the car & makes no difference to me (other than a 100 mile trip to go collect it & no trying to sell paint protection nonsense).
My wife bought a Toyota through a broker 6 years ago, great price & she preferred that approach as the prospect of haggling etc.. didn't appeal to her (or sitting next to me while I did it). No issues at all with that purchase.
The Touareg is being supplied through the fleet team of a major dealer group, so I suspect there's probably some discount being given by VW which isn't generally available on the basis it's a fleet sale hence my local dealer probably wasn't able to compete even if they wanted to, probably naughty but it took an extra £7k off the car & makes no difference to me (other than a 100 mile trip to go collect it & no trying to sell paint protection nonsense).
blade7 said:
4 nearest Ford dealers couldn't/wouldn't match DTD last year on a Fiesta ST2. Nearest one was way over and the salesman had a take it or leave it attitude 
Well if they can't match it, what are they supposed to do?
Many dealers use fleet money to be able to achieve the high discounts that online brokers offer.
I'm currently in the market for a new Octavia VRS , with the options I want the car retails at around £30k.
Skoda is currently offering 2.8% finance which also opens the door to reduced servicing cost (3yrs for £149) but the dealer wont offer me any discount at all claiming that they have to make up 6% on the price due to the cheap finance deal (I dont believe they have to pay 8.8% apr on debt like they are claiming)
IF I pay cash they will reduce the list price by this 6%
They have offered me £500 more than WBAC for my trade in but its in immaculate condition with tons of extras so they arent giving much away really
If I went with a broker I could save around £4k over list price.
My last two new Skodas the dealer has priced matched a broker or at least got close enough , in one case it needed a 250 mile round trip to collect but worth it .
Skoda is currently offering 2.8% finance which also opens the door to reduced servicing cost (3yrs for £149) but the dealer wont offer me any discount at all claiming that they have to make up 6% on the price due to the cheap finance deal (I dont believe they have to pay 8.8% apr on debt like they are claiming)
IF I pay cash they will reduce the list price by this 6%
They have offered me £500 more than WBAC for my trade in but its in immaculate condition with tons of extras so they arent giving much away really
If I went with a broker I could save around £4k over list price.
My last two new Skodas the dealer has priced matched a broker or at least got close enough , in one case it needed a 250 mile round trip to collect but worth it .
A few years ago an ex-girlfriend managed to get the dealer to nearly match a broker quote. Dealer originally couldn't move much on the price, but we came back a week later with a broker quote and advised if he can get near the broker quote then we would sign. Few mins later and my girlfriend purchased the car.
I wouldn't say they can match the broker quotes, but certainly might give you some wiggle room on the prices, or at least get some freebies thrown in you would normally have to pay for.
I wouldn't say they can match the broker quotes, but certainly might give you some wiggle room on the prices, or at least get some freebies thrown in you would normally have to pay for.
Bought my last car through Drive the Deal, discounted price include a contribution from the manufacturer if you took out their finance, but not taking it only reduced the discount by a couple of hundred quid.
The local main dealer had no interest in even discussing a discount let alone matching the broker price, purchase couldn't have been easier, probably half a dozen emails and a coupe of phone calls, and the car was delivered to my home.
The local main dealer had no interest in even discussing a discount let alone matching the broker price, purchase couldn't have been easier, probably half a dozen emails and a coupe of phone calls, and the car was delivered to my home.
Bought a VW through a broker and dealt with the fleet manager at the supplying dealer, so obviously using the unit margin on the car to achieve fleet bomus/sales targets. Nearest VW retail outlet would only offer about 2% and a derisory trade-in price, so went with the broker, who offered 13%. TBH, I don't know why you just don't go with the broker - there is no dealer loyalty to customers in most dealerships (discounting rural ones and high-end cars) and they deliver the car to you.
As ever, it depends.
Sometimes manufacturer's finance is heavily subsidised by the manufacturer via a deposit contribution in which case the broker price generally includes the discount already. (Think BMW, Ford via DriveTheDeal).
Other times the subsidy goes into the interest rate, the final price, etc., in which case it is effectively built into the price paid by the buyer, so you can't combine the finance and discount. This is rarer but this was my experience when looking at a Skoda that I eventually didn't go for.
It doesn't really matter which is which - all that matters is, is the deal right - i.e., could you get a better car for the same money, or the same car for less money?
Sometimes manufacturer's finance is heavily subsidised by the manufacturer via a deposit contribution in which case the broker price generally includes the discount already. (Think BMW, Ford via DriveTheDeal).
Other times the subsidy goes into the interest rate, the final price, etc., in which case it is effectively built into the price paid by the buyer, so you can't combine the finance and discount. This is rarer but this was my experience when looking at a Skoda that I eventually didn't go for.
It doesn't really matter which is which - all that matters is, is the deal right - i.e., could you get a better car for the same money, or the same car for less money?
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