Marussia back but no word on Caterham.
Discussion
Yes, nothing to do with the road car division any more - and now seemingly dead in F1:
BBC - Caterham hopes fade as team's remaining assets go up for sale
"An initial auction of the team's assets, including 2014 chassis, is scheduled for 11 March"
BBC - Caterham hopes fade as team's remaining assets go up for sale
"An initial auction of the team's assets, including 2014 chassis, is scheduled for 11 March"
Eric, in all honesty I thought the team behaved with dignity and earned a bit of respect on the grid.
Any damage to the brand would more likely be caused by monthly newsletters from Caterham Cars promising this new Exige look a like, or that new aero concept car, this bike that bike. That did wear thin and the only product they still have is the one Graham Nearn salvaged.
Any damage to the brand would more likely be caused by monthly newsletters from Caterham Cars promising this new Exige look a like, or that new aero concept car, this bike that bike. That did wear thin and the only product they still have is the one Graham Nearn salvaged.
Edited by kenny.R400 on Friday 6th February 18:33
The problem is in the use of the word 'brand. M and S and Virgin are, Ferrari too now that they pimp the prancing horse to the highest bidder but Caterham isn't, despite people pretending it is , or should be . Caterham are a long standing small business which makes niche sports cars in some sheds. It works that way just as it does for Morgan.
Yes - but sports cars are as cheap as chips compared to the dollarfest of F1 . Morgan have the 3 wheeler (160 equivalent ) and the Aeromax which is a variation on a theme a la CSR. Thanks God we possibly aren't going to see some daft Caterham SUV now ..To me brand value and similar guff usually means exploiting the good image of something great and applying it to something crap . See most Ferrari merchandise for examples.
Gassing Station | Caterham | Top of Page | What's New | My Stuff







