Video blogging sensation Zoella splashes out on £1m five-bed
Discussion
http://www.dailymail.co.uk/news/article-2957053/Th...
Well, it's business because her money comes from advertising.
Well, it's business because her money comes from advertising.
hornetrider said:
I mean, jesus. Fair play to her and all that but I just can't get my head around something so vacuous being such a success.
Yeah, can't see it myself but if the numbers are right, then why not.Of course, it could be BS like the SCougaria trader and her dad's bought her the house as he sounds successful.
Good money in the short-term but I'd guess that her stay at the top will make a footballers career look lengthy. If she was getting the traffic to her own site rather than social media channels then should could at least sell out to AOL for £XXXm (that's how it works, right?) but it's not so easy to do this when YouTube is getting all the traffic.
If she is wise then she will invest her money in up and coming talent rather than buying £1m houses....
If she is wise then she will invest her money in up and coming talent rather than buying £1m houses....
She's far from special in many respects by making money from YT. I follow VSauce which has the same success.
Her model is different from Sky's, for example, as she charges nothing for her product.
And as for a vacuous individual being a success, well you only need to walk into any newsagents and look t the crap women's mags, tons of them!
Her model is different from Sky's, for example, as she charges nothing for her product.
And as for a vacuous individual being a success, well you only need to walk into any newsagents and look t the crap women's mags, tons of them!
red_slr said:
I guess she will start her own brand of products at some point?
I recently read of one of the top Viners getting $20k for product placement.
FWIW for those who don't know - Vines only last 7 seconds... so that's just short of $3k a second... !!!
I'm happy to hear otherwise but I highly doubt that that's $20k per vine!!I recently read of one of the top Viners getting $20k for product placement.
FWIW for those who don't know - Vines only last 7 seconds... so that's just short of $3k a second... !!!
red_slr said:
I guess she will start her own brand of products at some point?
she's way ahead of you! http://www.superdrug.com/microsite/zoella-beauty-r...
she's just released a book too.
tfin said:
red_slr said:
I guess she will start her own brand of products at some point?
she's way ahead of you! http://www.superdrug.com/microsite/zoella-beauty-r...
she's just released a book too.
Harmless fun IMO. Good on her.
anonymous said:
[redacted]
This is a very interesting point.I think we're now heading into the 3rd generation of TV.
1st generation was about watching what was on, when it was on (TV Times to plan your viewing) - the uptake of VCR & invention of satellite/cable TV was pretty much the end of this.
2nd generation was about multichannel TV and timeshift/TVOD which is pretty much where we are now.
3rd generation is where you'll need a crystal ball and is probably even nearer (maybe already here) if you're younger. My son watches more on YouTube than he does normal TV & can't understand why there is never any Minecraft on TV or why Stampylonghead isn't on. Being able to watch what you want, where you want, on what you want is where it's heading. I'd imagine the age demographic of TV viewers to be getting older.
If I was a TV exec, I'd be s
tting myself at the moment. Viewing figures for "normal" TV are in freefall (remember Eldorado - cancelled because it only got 8m viewers...) and advertising revenue must be taking a hit with the increasing success of TVOD and timeshift.There's a "channel" on YouTube which is about video games. It had over 1 billion views in 2014. Probably about the same as Coronation Street. I'd be willing to bet there are channels with more than that.
I used to work for a place where we had access to very accurate viewing figures. Some of them are incredibly low (single figures and not single figure hundreds - single figures) for some channels - and not just the really obscure ones.
There's a storm coming.....
Re TV, I also don't watch much TV and tend to watch relevant videos on YT.
It's the accessibility that's the winner - most kids and young adults have a smartphone but may not have a proper TV with a feed from their parents' Sky/cable subscription. And YT is free (yes, yes, you pay for it in other ways *yawn*).
It's the accessibility that's the winner - most kids and young adults have a smartphone but may not have a proper TV with a feed from their parents' Sky/cable subscription. And YT is free (yes, yes, you pay for it in other ways *yawn*).
northwest monkey said:
anonymous said:
[redacted]
This is a very interesting point.I think we're now heading into the 3rd generation of TV.
1st generation was about watching what was on, when it was on (TV Times to plan your viewing) - the uptake of VCR & invention of satellite/cable TV was pretty much the end of this.
2nd generation was about multichannel TV and timeshift/TVOD which is pretty much where we are now.
3rd generation is where you'll need a crystal ball and is probably even nearer (maybe already here) if you're younger. My son watches more on YouTube than he does normal TV & can't understand why there is never any Minecraft on TV or why Stampylonghead isn't on. Being able to watch what you want, where you want, on what you want is where it's heading. I'd imagine the age demographic of TV viewers to be getting older.
If I was a TV exec, I'd be s
tting myself at the moment. Viewing figures for "normal" TV are in freefall (remember Eldorado - cancelled because it only got 8m viewers...) and advertising revenue must be taking a hit with the increasing success of TVOD and timeshift.There's a "channel" on YouTube which is about video games. It had over 1 billion views in 2014. Probably about the same as Coronation Street. I'd be willing to bet there are channels with more than that.
I used to work for a place where we had access to very accurate viewing figures. Some of them are incredibly low (single figures and not single figure hundreds - single figures) for some channels - and not just the really obscure ones.
There's a storm coming.....
northwest monkey said:
This is a very interesting point.
I think we're now heading into the 3rd generation of TV.
1st generation was about watching what was on, when it was on (TV Times to plan your viewing) - the uptake of VCR & invention of satellite/cable TV was pretty much the end of this.
2nd generation was about multichannel TV and timeshift/TVOD which is pretty much where we are now.
3rd generation is where you'll need a crystal ball and is probably even nearer (maybe already here) if you're younger. My son watches more on YouTube than he does normal TV & can't understand why there is never any Minecraft on TV or why Stampylonghead isn't on. Being able to watch what you want, where you want, on what you want is where it's heading. I'd imagine the age demographic of TV viewers to be getting older.
If I was a TV exec, I'd be stting myself at the moment. Viewing figures for "normal" TV are in freefall (remember Eldorado - cancelled because it only got 8m viewers...) and advertising revenue must be taking a hit with the increasing success of TVOD and timeshift.
There's a "channel" on YouTube which is about video games. It had over 1 billion views in 2014. Probably about the same as Coronation Street. I'd be willing to bet there are channels with more than that.
I used to work for a place where we had access to very accurate viewing figures. Some of them are incredibly low (single figures and not single figure hundreds - single figures) for some channels - and not just the really obscure ones.
There's a storm coming.....
I'm mid 30s and probably watch Twitch.TV more than actual TV these days. Traditional broadcast TV is dinosaur kept afloat by soaps and reality shows. I think we're now heading into the 3rd generation of TV.
1st generation was about watching what was on, when it was on (TV Times to plan your viewing) - the uptake of VCR & invention of satellite/cable TV was pretty much the end of this.
2nd generation was about multichannel TV and timeshift/TVOD which is pretty much where we are now.
3rd generation is where you'll need a crystal ball and is probably even nearer (maybe already here) if you're younger. My son watches more on YouTube than he does normal TV & can't understand why there is never any Minecraft on TV or why Stampylonghead isn't on. Being able to watch what you want, where you want, on what you want is where it's heading. I'd imagine the age demographic of TV viewers to be getting older.
If I was a TV exec, I'd be s
tting myself at the moment. Viewing figures for "normal" TV are in freefall (remember Eldorado - cancelled because it only got 8m viewers...) and advertising revenue must be taking a hit with the increasing success of TVOD and timeshift.There's a "channel" on YouTube which is about video games. It had over 1 billion views in 2014. Probably about the same as Coronation Street. I'd be willing to bet there are channels with more than that.
I used to work for a place where we had access to very accurate viewing figures. Some of them are incredibly low (single figures and not single figure hundreds - single figures) for some channels - and not just the really obscure ones.
There's a storm coming.....
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