New 'road safety' advert on TV!? WTF?
Discussion
Not sure which forum this subject should be in...
I was chilling out watching TV earlier when i was presented with the image of a dead child with broken bones propped up against a tree. Then i was treated to close up visual effects of her broken body parts 'unbreaking' and her lifeless corpse being dragged down the street by some invisible force.
And then the slogan "I could have survived this accident if you hit me at 30 mph etc etc etc"
ENOUGH!!!!
Where are they going to draw the line? I am really quite disturbed by those images, but how is that going to help my driving?
This is the first time i have ever considered complaining about an advert, but the road safety people seem to have carte blanche...
I was chilling out watching TV earlier when i was presented with the image of a dead child with broken bones propped up against a tree. Then i was treated to close up visual effects of her broken body parts 'unbreaking' and her lifeless corpse being dragged down the street by some invisible force.
And then the slogan "I could have survived this accident if you hit me at 30 mph etc etc etc"
ENOUGH!!!!
Where are they going to draw the line? I am really quite disturbed by those images, but how is that going to help my driving?
This is the first time i have ever considered complaining about an advert, but the road safety people seem to have carte blanche...
I haven't seen it, but here you go!
www.asa.org.uk/asa/how_to_complain/complaints_form/
Have a think about how it is wrong, factually incorrect or misleading. Those are the grounds for the most succesful complaints. Everything that frustrates the scammers or hampers them is a public service. All complaints are investigated.
Don't think about it, do it!
www.asa.org.uk/asa/how_to_complain/complaints_form/
Have a think about how it is wrong, factually incorrect or misleading. Those are the grounds for the most succesful complaints. Everything that frustrates the scammers or hampers them is a public service. All complaints are investigated.
Don't think about it, do it!
Classic case of a message being over used. Whenever I see these adverts now, my mind just switches off.
Don't suppose we'll ever get a campaign aimed at pedestrians :-
"I could have survived this accident if I hadn't run out into the road".
Seriously, we need some more balanced adverts aimed at pedestrian/cyclist responsibility too, rather than nothing but anti-motorist propaganda.
Don't suppose we'll ever get a campaign aimed at pedestrians :-
"I could have survived this accident if I hadn't run out into the road".
Seriously, we need some more balanced adverts aimed at pedestrian/cyclist responsibility too, rather than nothing but anti-motorist propaganda.
What I find stupendously wrong is that it almost implies that it's perfectly OK to hit someone if you're doing the posted speed limit. This advert says, quite plainly, 'if you are breaking the speed limit you will kill people, if you are not, you aren't going to kill people'.
Why can't it just be 'keep an eye on the road, and if you are walking, don't run into the road'.
And yes, I'm sick of the shock tactics being aimed at motorists. When I was a kid the big concern was kids playing on railway lines and we got some pretty graphic dramatisations of the results - why is this any different? They don't bother train drivers with 'kids playing on the line' videos do they?
Why can't it just be 'keep an eye on the road, and if you are walking, don't run into the road'.
And yes, I'm sick of the shock tactics being aimed at motorists. When I was a kid the big concern was kids playing on railway lines and we got some pretty graphic dramatisations of the results - why is this any different? They don't bother train drivers with 'kids playing on the line' videos do they?
I seem to remember reading somewhere that a shocking proportion of pedestrian casualties have a blood alcohol level well above the drink driving limit. Not that I’m advocating a don’t drink and walk campaign but the implication was that a lot of pedestrians that get run over are basically pissed and step out in front of cars.
I once did an essay for school about a contentious issue of my choice and I chose speeding!
I was marked down for saying that if a pedestrian runs out in front of a car doing 39mph, the injuries they receive will not be massively different to those received at 41mph. So why are all campaigns focused on posted limits as some mystical road safety goal.
I was marked down for this because I was told it was a weak argument.
I was marked down for saying that if a pedestrian runs out in front of a car doing 39mph, the injuries they receive will not be massively different to those received at 41mph. So why are all campaigns focused on posted limits as some mystical road safety goal.
I was marked down for this because I was told it was a weak argument.
I got given a third when the rest of my group got 2:1s for an essay I got back recently on the dynamics of the class system. I was told I 'wasn't theoretical enough' and the essay smacked of 'too much common sense'.
These are the academics who are running the country. It's also a good reson not to date teachers.
These are the academics who are running the country. It's also a good reson not to date teachers.
I can't really see where your'e comming from Hedders.
The advert says " hit me at 40mph and there is an 80% chance you will kill me"..."Hit me at 30mph and there is an 80% chance i wll live".
We all know to watch our speed in residential areas and as for 'don't run infront of my car then'; well, kids don't think do they! Also people make mistakes so if you make sure you ( generic ) are doing 30 peeps have a better chance.
I can't think of a good reason why the advert is so graphic. I am a smoker and i turn over when the wheezing smoking ads come on but i digress.
The advert says " hit me at 40mph and there is an 80% chance you will kill me"..."Hit me at 30mph and there is an 80% chance i wll live".
We all know to watch our speed in residential areas and as for 'don't run infront of my car then'; well, kids don't think do they! Also people make mistakes so if you make sure you ( generic ) are doing 30 peeps have a better chance.
I can't think of a good reason why the advert is so graphic. I am a smoker and i turn over when the wheezing smoking ads come on but i digress.
bilko2 said:
We all know to watch our speed in residential areas and as for 'don't run infront of my car then'; well, kids don't think do they!
Kids don't think? I certainly did when I was a kid, whats so different now?
Bilko2 said:
Also people make mistakes so if you make sure you ( generic ) are doing 30 peeps have a better chance.
Yes, but most of us do stick to 30 in back roads, infact with all the speed bumps and traffic calming you are lucky to get up to 30 these days, I really don't think i need to be shown graphic clips of children lying dead all over the place...
Bilko2 said:
I can't think of a good reason why the advert is so graphic. I am a smoker and i turn over when the wheezing smoking ads come on but i digress.
Agreed!
hedders said:
bilko2 said:
We all know to watch our speed in residential areas and as for 'don't run infront of my car then'; well, kids don't think do they!
Kids don't think? I certainly did when I was a kid, whats so different now?
What planet are you on?
I am sure every reader here could give at least one reason as to why a kid would run into the road without thinking. It is wrong, yes; but kids will be kids.
Heres a thought:
Maybe the advert is there in such graphic detail to make people like YOU think about the causes of hitting a child at 40mph.
I am not trying to get at you but i am asounded that someone would say that.
Anyway...........
>> Edited by bilko2 on Wednesday 19th January 04:40
When I was a child, the advert would have been aimed at me, trying to show me the result of what happens if you step out in front of a car.
Nowadays, it's still aimed at me, but this time telling me its my fault that the kids lying killed/injured in the road.
Looks like I'm to blame for everything bad that happens.
Nowadays, it's still aimed at me, but this time telling me its my fault that the kids lying killed/injured in the road.
Looks like I'm to blame for everything bad that happens.
Saw it the other night myself.
The problem I have is the lack of equivalent info-vert for children.
Have you noticed that it only gets shown well after the watershed?
So, drivers are subject to this genuinely horrific depiction on the effects of their actions and what do children get to educate them? Two jolly animated hedgehogs singing "King of the Road".
FFS....
The problem I have is the lack of equivalent info-vert for children.
Have you noticed that it only gets shown well after the watershed?
So, drivers are subject to this genuinely horrific depiction on the effects of their actions and what do children get to educate them? Two jolly animated hedgehogs singing "King of the Road".
FFS....
groucho said:
When I was a youngun they used to have pedestrian safety adverts, remember them? the green cross code man.
Look, listen and look again. What happened to those days?
Grouch.
YOU FORGOT TO STOP.......HELLO!!!! 
I dont understand what the big deal is, Where I live the average muppet drives like a loon through built up areas, so it makes sense to have an ad like that to me, It should also be in Urdu or whatever, our colonial cousins seem to be the worse offenders IMO, or am I being racist now?
v8thunder said:
These are the academics who are running the country. It's also a good reson not to date teachers.
I married one!!!!
,, Divorced now though,, phew! I also feel uncomfortable with these 'public service broadcasts', I have a friend who's husband was killed walking along a dark country lane, absolutley drunk out his head, anyway, a woman who was doing BELOW the speed limit (police verified this) hit him, and killed him, it could not be avoided,the poor guy who has not only ended his life, but emotionally scarred the lives of the woman and kids who were in the car; and my friend, although painful, admits that it was her husband's fault,,, the point being that I am stone cold convinced that his death was used as propaganda against the 'evil selfish speeding motorists'
I also remember the Green Cross Code ads on the TV,, where are they now????
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