Google Shopping

[Paddymcc]

We have been using google shopping now for a few months but the traffic we get through it is very low, just around 100 hits per month.

Are there any tips or methods for getting better placement

[22s]

- Check in Merchant Centre under Diagnostics to see if there are any errors in your feed
- Brand Name and Model Number/Name in the title
- Brand Name and Model Number repeated in description
- Check your CPC vs benchmark CPC - if it yours is lower than benchmark, increase it
- Split out All Products into subcategories (all the way down to item ID level) by clicking the + symbol next to All Products. Adjust bids according to click/conversion performance/general areas to prioritise

Those are generic tips to get you started. If you give more info on your business, it will be easier to give more tailored ideas.