Website feedback, please?

[Lexual]

Hi All,

I'd appreciate some feedback on my website.. it's been up and running for about a year now and I tweak it now and then but I'm trying to convert more visits to enquiries..

I use google adwords and with my current budget I probably get around 8 clicks to the site a day, plus a couple of organic search visits. Out of around 10+ visits a day I probably average 2-3 enquiries either by phone or usually via the enquiry form at the bottom of the pages. Some days I actually get zero enquiries despite a few visits.

I've recently added the online live chat function which people seem to rarely use, Im a fan of these myself on websites if I have a quick question or want a quote, I thought it would be used a lot more than it has been, bit disappointed actually. What are your opinions of these?

My goal is basically to convert more of these visits to enquiries, the majority of the time I get an enquiry I do convert it to an order as I'm quick to respond and my prices are very competitive. I have some prices and price examples for a few of the products but as many things are custom sizes/specifications etc I don't list all prices.

Do you think I'm simply not getting more enquiries because people cant immediately get a price from using drop down menus or entering their specifications to get an immediate quote and then order online?

How do you find the general look of the site and usability?

What would stop you from making an enquiry? what do you feel is missing or can be improved...?

All feedback and suggestions would be appreciated.

the site is - www.event-print.co.uk

Thanks,
Ollie

[LewisBH]

The website is unresponsive, do you know how many visitors are coming to the site via mobile/tablet devices? On my screen (19") the online chat feature is half visible. You have all of your products in a drop down menu so why not have your about us above the fold on the homepage? Is the contact form in the footer really necessary as you have a contact us page?

The site doesn't look too bad to be fair, it needs work but it's certainly not a bad site. I would say look into Pay Per Click to drive more traffic but it's essential that you fix issues first before spending money on getting more traffic via Pay Per Click.

Hope this helps.

[Lexual]

..thanks Lewis

when you say the online chat function is half visible, do you literally mean half of the image is off the screen? or just that on a larger monitor it is quite small?

The vast majority of visitors are on Laptop/PC.. I have set the adwords up for preference to this over mobiles/tablets, although the website displays fine and easy to navigate from a mobile, in my experience anyway.

The 'Quick Quote' form at the bottom of the pages is something fairly new and it has made a difference to getting more enquiries, I think it does prompt people to use it, its easier for them to look at information on that page while making an enquiry rather than going to the contact page..

[dmsims]

It looks a bit "home grown"

There are so many equal sized competing elements on the home page the (my) eye is not focused anywhere

I missed the phone number at the top needs to be bigger and repositioned near the logo

Why no online ordering ?

The red in the footer is completely overpowering

The category images are too compressed and look poor especially on an Ipad

There is no indication which fields are required on the contact form and no error messages

[Lexual]

dmsims said:

It looks a bit "home grown"

There are so many equal sized competing elements on the home page the (my) eye is not focused anywhere

I missed the phone number at the top needs to be bigger and repositioned near the logo

Why no online ordering ?

The red in the footer is completely overpowering

The category images are too compressed and look poor especially on an Ipad

There is no indication which fields are required on the contact form and no error messages

Thanks...

Category images are poor? the ones on the homepage?? No ones said this before and they've always looked fine when I've seen them on laptops/phones... does anyone else think this?

Regarding the form.. you have highlighted one issue! I previously had the background a different colour and the error message was red.. when I changed the background to red I hadn't changed the error message colour so it was still red and barely visible. The error message only shows when a valid email isn't entered.. I've now changed the error text to white..

[marshalla]

anonymous said:

[redacted]

Wix - oh dear.

No matter how good you think the templates are, it's still a compromise and doesn't do things in the best way.

[Lexual]

anonymous said:

[redacted]

Thanks for the comments..

Pretty concerning then about the chat image.. are you on a laptop/pc or tablet? I need to check this out. I built the site using wix.com its the first one i have done and I've no real knowledge of html coding etc.. just built the site using their online software.. you seem to know a bit, any advice?

You're right about the keyword text I've added, I've never been sure if this would help or hinder SEO results, just read up that my site would most likely show more if keywords were repeated on the site as H2 Titles... ?? other than making them white to 'hide' on the background I don't know how they can actually be hidden and still effective.. maybe I should just remove them...

Appreciate the comments regarding vistaprint, and I appreciate this is a downside to the site, i've not yet looked into a full e-commerce site with online ordering and payment etc but I'm certain it will be more than what I can budget for right now.. but I will look into this. I agree that most people do just want to go to a site and make an order.

Just for the record, my prices are lower, quality is higher and delivery is quicker than the likes of vistaprint.. people who have ordered through me come back to me for these reasons..

Edited by Lexual on Friday 17th July 18:03

[technodup]

I buy a fair bit of print for clients so am used to comparing various sites. All I want is to be able to compare like with like as quickly as possible and make the order- I'd almost never use the quick quote form because I assume it won't be quick enough for me when I can find another site with what I want in seconds and can order online. Why would I wait for someone to maybe come back to me?

I bought 1000 170 A5 this week at £32 so that's an issue. Don't say lowest UK prices when you're not, if I was to use the quote form I'd be expecting you to beat £32. http://www.ebay.co.uk/itm/Leaflets-Flyers-Printed-...

Print is so standardised it basically comes down to cost and speed, every time.

What I want is

Best price
Order immediately
Free 2 day delivery (or paid if the total is still the best price)

If I can't order online from you at 10pm and I can with someone else then they're getting the business. For that reason I wouldn't invest in that site- I'd go full ecommerce and be done with it.

Or if you can cut your prices get on Ebay, it's cutthroat but the ordering side is done for you. I use it all the time now, and I've been impressed with the quality and service.

• BTW if you can beat £32 like for like let me know

[Lexual]

technodup said:

I buy a fair bit of print for clients so am used to comparing various sites. All I want is to be able to compare like with like as quickly as possible and make the order- I'd almost never use the quick quote form because I assume it won't be quick enough for me when I can find another site with what I want in seconds and can order online. Why would I wait for someone to maybe come back to me?

I bought 1000 170 A5 this week at £32 so that's an issue. Don't say lowest UK prices when you're not, if I was to use the quote form I'd be expecting you to beat £32. http://www.ebay.co.uk/itm/Leaflets-Flyers-Printed-...

Print is so standardised it basically comes down to cost and speed, every time.

What I want is

Best price
Order immediately
Free 2 day delivery (or paid if the total is still the best price)

If I can't order online from you at 10pm and I can with someone else then they're getting the business. For that reason I wouldn't invest in that site- I'd go full ecommerce and be done with it.

Or if you can cut your prices get on Ebay, it's cutthroat but the ordering side is done for you. I use it all the time now, and I've been impressed with the quality and service.

• BTW if you can beat £32 like for like let me know

Thanks for the feedback..

To be honest when it comes to orders like 1000 flyers or 250 business cards I try to avoid them, I actually have no google ads running for things like flyers and stickers, I removed business cards as well, these are the type of orders more suited to vistaprint and other online ordering sites. I could beat the price of £32 but there will be little margin in it and my time would be better spent on working for bigger orders. The clients I work with order in the tens and hundreds of thousands which is where I can be very competitive on price and still make margin worthy of my time.

Quite often people aren't totally ofay with how artwork should be supplied etc. or don't have the software/knowledge to put it together to a correct print format for a high quality result. They might submit artwork to an online order and it doesnt get checked thoroughly so their printed result may not be correct. I check all artworks, make corrections and supply proofs, I also offer design work.
I'm aiming to target larger agencies and corporate clients who have bigger requirements and want to deal with someone in person rather than online,particularly when it comes to the small format products as they will order larger volumes and have quite specific requirements (and some of these online sites are extremely expensive on large volumes). 1000 flyers here and there takes too much time with little margin, whereas I will happily supply 1 or 2 banners or the larger format products.

I know people sometimes think a reply from an enquiry form may take up to 24 hours from previous experience but the enquiries come directly to myself and I will usually reply within a couple of minutes. The online chat function is also manned by myself and I can quote very quickly through the chat..

Anyway.. thanks everyone for the feedback so far, I have made some changes and changed the online chat format so hopefully its always visible.. will need to tweak the look of this a bit more..

will welcome any further suggestions/feedback..

[technodup]

Lexual said:

I could beat the price of £32 but there will be little margin in it and my time would be better spent on working for bigger orders.

Oh believe me the last thing I want to do is fanny about with piddly wee stuff like that myself, but it was the most recent one I did, and it was a quantity you had listed. That's why I want to order in less than a minute, there's no money in it for me either.

Lexual said:

I'm aiming to target larger agencies and corporate clients who have bigger requirements and want to deal with someone in person rather than online,particularly when it comes to the small format products as they will order larger volumes and have quite specific requirements

Say that on the site then? We're not mindreaders.

Lexual said:

I will usually reply within a couple of minutes.

Say that too. I'd assume an hour or two, and that's too long to bother with.

If you're after particular types of clients find out their specific needs and tell them on the site how you address them. Don't assume you know, do some research (which can be used as lead generation too), identify the issues, provide your solutions and make sure anyone on the site understands how you solve their problem.

I'm just reviewing a site one of our clients has and it's shocking how bad it is. Doesn't matter how slick and shiny it is if it doesn't address the needs of the customer. As I say to clients nobody is interested in who you are or what you do, only what you can do to for them e.g. save money, quicker turnaround, guaranteed delivery time, single point of contact etc etc.

[MentalSarcasm]

Had a look and I have to say I agree with the above, I wouldn't bother with the Quote form either as it automatically makes me think your prices are higher than those of your competitors, but you're trying to hide it. There's no reason why I should swap from the company I currently use to print stuff as I can't see the differences between you and them, and for anyone looking for a printer they'll find many other websites with clearer information, which they'll go with first.

anonymous said:

[redacted]

Google will penalise you for this, from what I've read the recent SEO updates in recent years have been designed to not only ignore this method, but actively reduce the rankings of websites that use it.

[Simbu]

Some more feedback for you:

- perhaps make the email address at the top of the page a clickable 'mailto:' link.

- The site isn't responsive to different view port sizes (the size of the window), which means content falls out of view. Mobile browsing is growing very quickly; you want a site designed with mobile in mind, and is responsive to whoever visits it.

SEO these days is way more complex than Wix is likely to be able to deal with. Examples:

- Your site doesn't take advantage of the HTML5 elements that give much better semantic meaning to your site's content and layout. It has a stack of spans being used to apply styling and structure, when a span has no semantic value.
- Consider setting up a facebook page or some other social media page. This will actually help SEO in basic terms (a link to a high traffic site, and vice versa) but could be a driver for new business in itself.
- As mentioned above, the white on white text will not be helping you these days.
- The metatags in your site's HEAD are a mess. Duplicated tags with different content, irrelevant tags. Sorting these out properly will help with SEO.
- The performance of your site will be suffering because of its deep structure and unnecessary stuff in the html. This is a bit less of a concern for you now though.

Regarding the content, it sounds like you position yourself as a large scale order business (although like most business i'm sure you wouldn't turn down any order). Who you are catering to isn't clear. Also, while i appreciate custom work means custom prices, perhaps illustrative prices are a compromise? You mention your superior quality compared to competitors, but saying your work is high quality is a bit meaningless in itself. No business would put 'average quality' on their site!

Hope any of that helps!

[technodup]

I just looked at the 'about us' page. I'd start again with that, three paras of waffle which literally nobody will be interested in. A good rule of thumb is to imagine that copy on the site of your competitors- if it all still makes sense (as 90% of it would) then what exactly are you offering which is different and desirable?


Working with suppliers with over 20 years experience and enthusiastic and skilled employees Waffle. I don't care if you're 2 yrs or 20, will you save me money? Time? Better spec? Guaranteed turnaround?

specialising in printing of marketing, event and promotional materials, you can be confident in the quality and service on offer. Have I to take your word for that? I'd rather see testimonials from businesses similar to my own.With continuous development of relationships with leaders in the industry, We are able to offer the most cost-effective solutions to your needs. More waffle.

With factories and production sites with an area of more than 10,000m2, Who cares? Has anyone ever asked you the size of your factory? It's not something that would spring to my mind when assessing suppliers.

possessing multiple sets of market leading large format digital inkjet printers, UV / dye sublimation and screen print units, and modern printing presses provide customers with a strong guarantee, lowest prices, high quality products and excellent service. Would your competitors not say the exactly the same?

Supplying to individuals and businesses across all industries we offer a personal service and cater for any size order whilst offering the highest quality products at the best prices, with no hidden charges. We hope you enjoy our professional services. Replace with strong CTA.

As you can see there are several aspects to a good website, design, tech, copy and SEO. Rarely are pros good at all of them, and people doing it themselves never are.

Print is mega competitive and it's mostly online so I can imagine what some of the big guys are investing into sites and SEO/PPC. I'd be trying to differentiate myself and carve out a niche but definitely not rely on it as a source of revenue.

It can't be great reading for you, but it is honest and constructive and it's a brave man who opens himself up to scrutiny so fair play.

[akirk]

Lexual said:

I'm aiming to target larger agencies and corporate clients who have bigger requirements and want to deal with someone in person rather than online,particularly when it comes to the small format products as they will order larger volumes and have quite specific requirements (and some of these online sites are extremely expensive on large volumes).

In that case you need to totally re-do the website
a website should be produced for the customer, not the business - what is the customer looking for, what is their need / desire, what feel gives them confidence etc.
not lets just throw up stuff about what we can do.

If you want larger agencies and corporate clients who wish to deal with someone in person - then focus on that.
Make the website corporate, professional, smart / focus on the personal aspect of it, not the product.

An agency / large corporate wanting a personal relationship doesn't want to go through a list of what you can offer, and try and match it with what they need - they simply want to tell you - I need this, by this deadline, in this budget; and they want yes or no back. The best clients just tell you job and deadline and you say the budget

At present the website looks very amateur, I have hundreds of clients, and am regularly placing print work, from the very cheap end (250 business cards - price and speed is important) through to specialist print, hand finishing, etc. We split the two needs
- the cheap and cheerful I use a print broker, I upload the artwork, check it pay for it, it arrives - takes 20 seconds if that.
- the high end, we use a specialist printer and have our chap / sales bod there who is fantastic - in fact we moved companies when he moved, he is the reason it works... I am in regular contact with him, we discuss details / deadlines / etc. he comes and collects artwork if necessary, he brings proofs to me to check, drops in samples of paper, finished print etc.

In the print world - you are pretty much one of these two - which are you, the website says the first, but your story seems to aim for the second.
In my experience - the first approach needs a slick very functional and smart (think consumer friendly) website - it needs to automate the whole process and the customer is not interested in talking to you, it is all about speed and cost.
The second, the website is almost irrelevant, the interaction is all through humans - however the website plays a role simply in building credibility and confidence in your business - for that it needs to be very corporate / professional / etc. but is still about the relationship etc. not the detail of the individual products which are likely to be different for every client.

From your website and what you offer I suspect you might be more the former - speed / cost / etc. and automated - in which case I would suggest white labelling a pre-built system from someone else - you won't be able to afford the tens of thousands it costs to build such a site - but there are plenty of systems out there you can use and brand for yourself...

so in summary - I wouldn't use you based on your website - but more importantly - you need to resolve the difference between what you are saying you want to be on this thread, and what your website says you are

[DSLiverpool]

I would want to see a "from" price to give me an idea if your competitive.


An offer of the month ?

Sites not bad from a none web guy view

[Lexual]

Thanks for all the feedback and suggestions, I'm taking a lot of it on board! some of the points I've thought about myself so hearing it from others is helping.. have started to make some changes and going to re-structure a few things.

A major concern at the moment is the issue with the website not displaying properly on all browsers/screens which could explain a high bounce rate, not sure how this is going to be resolved but need to look into this immediately. If anyone can offer more technical help it'll be hugely appreciated! is it a case of different resolution screens are not showing the pages in full?

Wix are a nightmare to be honest to try and get any technical help from, if any of you can suggest an alternative it will be appreciated..

[dmsims]

Here is what your site will look like if you resize the browser
It's a fundamental issue in that your website is not responsive

(text not lining up hurts my OCD as well)

Edited by dmsims on Monday 20th July 14:31

[Lexual]

[quote=dmsims]Here is what your site will look like on an Ipad (portrait)

It's a fundamental issue in that your website is not responsive

(text not lining up hurts my OCD as well)


Thank you!

This is the kind of thing I need to know.. WIX offers a mobile preview to how the site will look but not specifically for tablets/ipads.. things like this are going to really damage enquiries but its not always clear on the wix site builder..

I am also VERY particular about minor detail so this would put me straight off as a customer..!

Does anyone have I similar issue when viewing on a PC or Laptop screen ?

Thanks

[dmsims]

Actually forget that on an actual Ipad it looks OK - it just does not adapt to different browser widths

[akirk]

you need to rethink the website - not patch a wix system.
if you want to bring business in through the website, you need it to work for you not against you...
you really need to sit down and rethink what you are trying to do with it - and go from there...