Would you give permission for this?
Discussion
I have a small query which I was interested in views on.
As part of our business, we make information videos on diamonds. I enjoy doing it, it's interesting and prospective customers often find it helpful.
I find I am getting fairly regular approaches from production companies looking to use clips from our footage in parts of their shows.
One last week was from a production company making a gameshow for the BBC. They asked permission to use a sequence from a bespoke ring design video we made. They don't offer any credits, there are no payments offered, and there would no way of recognising the footage as being sourced from our company.
I've just had an email from a company making a gameshow for NBC. They have a contestant question on diamond clarity, and they would like to use the footage from one of our videos.
On the BBC gameshow request, the footage relates to showing a contestant prize offering a bespoke wedding ring. I asked the production company if we could be considered to make the wedding ring which would be given as a prize. They said it has handling by a different company and so they couldn't offer any assurances apart from giving me the name of the prize management company.
I also sort of know that they probably ask 5 people and hope to get 1 yes, and that this isn't a big deal either way. I was wondering though if other people have found any benefits from cooperating with these kind of requests?
As part of our business, we make information videos on diamonds. I enjoy doing it, it's interesting and prospective customers often find it helpful.
I find I am getting fairly regular approaches from production companies looking to use clips from our footage in parts of their shows.
One last week was from a production company making a gameshow for the BBC. They asked permission to use a sequence from a bespoke ring design video we made. They don't offer any credits, there are no payments offered, and there would no way of recognising the footage as being sourced from our company.
I've just had an email from a company making a gameshow for NBC. They have a contestant question on diamond clarity, and they would like to use the footage from one of our videos.
On the BBC gameshow request, the footage relates to showing a contestant prize offering a bespoke wedding ring. I asked the production company if we could be considered to make the wedding ring which would be given as a prize. They said it has handling by a different company and so they couldn't offer any assurances apart from giving me the name of the prize management company.
I also sort of know that they probably ask 5 people and hope to get 1 yes, and that this isn't a big deal either way. I was wondering though if other people have found any benefits from cooperating with these kind of requests?
Re. the BBC one - you say they offer no payment, no mention or crediting of the footage - how will that benefit you in any way? The BBC gets £3.5Bn a year in licence fees so on the basis they want to benefit for free from work you've done I'd tell them to get f
ked.
Why would you give away something you've created (which clearly has a value) for the BBC to benefit from gratis?
ked.Why would you give away something you've created (which clearly has a value) for the BBC to benefit from gratis?
Funk said:
Re. the BBC one - you say they offer no payment, no mention or crediting of the footage - how will that benefit you in any way? The BBC gets £3.5Bn a year in licence fees so on the basis they want to benefit for free from work you've done I'd tell them to get fked.
Why would you give away something you've created (which clearly has a value) for the BBC to benefit from gratis?
Exactly this: the production co that the BBC are using certainly aren't working for free!ked.Why would you give away something you've created (which clearly has a value) for the BBC to benefit from gratis?
The production companies tend to use the allure of names like BBC and NBC to encourage you to be cooperative, even though they know (and I know) in reality there isn't a clear benefit of giving permission.
I wouldn't say we get a lot of requests like this, but they are fairly regular.
I guess the only value might be from the association of having some footage we made used on the TV, albeit in a difference context. Or perhaps from building a relationship with a company that might be of interest in the future.
Interesting thoughts.
I know people on here like to knock the BBC, but thought I would give a slightly different view.
I was involved in an episode of the Apprentice where they used Supercars and I worked with the company that supplied them.
The BBC has very strict rules on advertising and can't be seen to promote things, so while the name of the company wasn't seen anywhere on the show, once the show had aired, we could do all the marketing we wanted with "as seen on" etc
So the BBC might not be able to say on the show where the ring has come from, but you will be able to market and promote saying that your jewellery has been on the BBC, which has a value in itself.
I was involved in an episode of the Apprentice where they used Supercars and I worked with the company that supplied them.
The BBC has very strict rules on advertising and can't be seen to promote things, so while the name of the company wasn't seen anywhere on the show, once the show had aired, we could do all the marketing we wanted with "as seen on" etc
So the BBC might not be able to say on the show where the ring has come from, but you will be able to market and promote saying that your jewellery has been on the BBC, which has a value in itself.
NDA said:
Would it cost much for you to allow this footage to be filmed or used?
I'm a great believer in networking - so it might be useful for that. Also you can say "as featured by the BBC" in any PR you might run.
Does that even matter these days? Seeing 'As seen on the BBC' would make four fifths of fI'm a great believer in networking - so it might be useful for that. Also you can say "as featured by the BBC" in any PR you might run.
k all difference to me.Funk said:
NDA said:
Would it cost much for you to allow this footage to be filmed or used?
I'm a great believer in networking - so it might be useful for that. Also you can say "as featured by the BBC" in any PR you might run.
Does that even matter these days? Seeing 'As seen on the BBC' would make four fifths of fI'm a great believer in networking - so it might be useful for that. Also you can say "as featured by the BBC" in any PR you might run.
k all difference to me.
Also, the company asking may provide commissioned work next time (eg for a different project).
I'd be more hardline and either request money or decline. Everything to do with marketing and video always has 'no budget' and always has promises of 'maybe next time'. It doesn't and there won't be; they're just after free stuff. Ask them for free stuff and see how far you get.
So I'd say either say payment (licence on copyright material) or credit at the very least, otherwise no deal.
So I'd say either say payment (licence on copyright material) or credit at the very least, otherwise no deal.
Blue Cat said:
I know people on here like to knock the BBC, but thought I would give a slightly different view.
I was involved in an episode of the Apprentice where they used Supercars and I worked with the company that supplied them.
The BBC has very strict rules on advertising and can't be seen to promote things, so while the name of the company wasn't seen anywhere on the show, once the show had aired, we could do all the marketing we wanted with "as seen on" etc
So the BBC might not be able to say on the show where the ring has come from, but you will be able to market and promote saying that your jewellery has been on the BBC, which has a value in itself.
This is very true. I have been on a BBC programme twice and I am due to be featured four more times in the next few months. They are very strict on advertising and can't be seen to be promoting a company. I was only allowed to give my first name, no surname and no company name could be mentioned. But, after the show went out we were inundated with enquiries, as people had googled my first name and what the company does. Turns out that most people found me via Linked In. Also, stating 'as seen on BBC 1' does most definitely make a difference to potential clients when stating this on websites, twitter, etc. I was involved in an episode of the Apprentice where they used Supercars and I worked with the company that supplied them.
The BBC has very strict rules on advertising and can't be seen to promote things, so while the name of the company wasn't seen anywhere on the show, once the show had aired, we could do all the marketing we wanted with "as seen on" etc
So the BBC might not be able to say on the show where the ring has come from, but you will be able to market and promote saying that your jewellery has been on the BBC, which has a value in itself.
Ade07 said:
This is very true. I have been on a BBC programme twice and I am due to be featured four more times in the next few months. They are very strict on advertising and can't be seen to be promoting a company. I was only allowed to give my first name, no surname and no company name could be mentioned. But, after the show went out we were inundated with enquiries, as people had googled my first name and what the company does. Turns out that most people found me via Linked In. Also, stating 'as seen on BBC 1' does most definitely make a difference to potential clients when stating this on websites, twitter, etc.
I agree with this. My company featured on BBC Look North and although we were warned no logo's would be used I figured it worth while so I could say on the website we'd been featured on the BBC therefore gaining credibility. As it turned out all our supercars were featured, our branded race trucks everywhere to be seen and it gave us enormous credibility. There's still a 'button' on the website homepage to this day. So in essence I'd say to the OP it might be worth it for the BBC connection from a PR point of view alone..
Just to update everyone, I've decided to agree to this.
Like a couple of people mentioned above, it doesn't cost anything for me to agree, and my general preference is to be cooperative and helpful if at all possible, even though in this instance we are not getting anything in return.
I'm also not comfortable using the PR aspect because, to be honest, it is a bit tenuous and I don't like the idea I had misrepresented or over-stated something.
As an aside, my experience on the benefits on appearing on TV. I was interviewed for a piece which ran on ITV's Daybreak when they wanted to talk to a jeweller about the importance of Valentine's day. I personally didn't see any positive effect, but again, it was quite fun to do
Funnily enough I've just had request for another clip from Endomel this morning; I wonder if our videos have got onto some kind of database resource somewhere.
Like a couple of people mentioned above, it doesn't cost anything for me to agree, and my general preference is to be cooperative and helpful if at all possible, even though in this instance we are not getting anything in return.
I'm also not comfortable using the PR aspect because, to be honest, it is a bit tenuous and I don't like the idea I had misrepresented or over-stated something.
As an aside, my experience on the benefits on appearing on TV. I was interviewed for a piece which ran on ITV's Daybreak when they wanted to talk to a jeweller about the importance of Valentine's day. I personally didn't see any positive effect, but again, it was quite fun to do
Funnily enough I've just had request for another clip from Endomel this morning; I wonder if our videos have got onto some kind of database resource somewhere.
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