Facebook boost-Any good? Waste of cash?
Discussion
Should have posted in the business section. 
They can be useful if you get the wording and image right and think about what you want to get out of it. If you just put up a generic "we do this" with a generic image of a product or service you offer, you might get some post likes but they're not ideal. You really want clickthroughs (with a suitable landing page) or Facebook like/follows. In either of the latter cases you then have contacts you can send on-going mailings to.
They can be useful if you get the wording and image right and think about what you want to get out of it. If you just put up a generic "we do this" with a generic image of a product or service you offer, you might get some post likes but they're not ideal. You really want clickthroughs (with a suitable landing page) or Facebook like/follows. In either of the latter cases you then have contacts you can send on-going mailings to.
We've found boosting to be pretty s
t so far, depends what you want to achieve.
Click through doesn't seem to increase in line with what you'd expect given the organic reach stats. But that could be our industry or business model.
On the flip side FB advertising for our business is massively effective whereas it doesn't work for lots of people.
We now occasionally boost posts but mostly use FB ads for recruitment and general posting for community stuff with an intangible ROI really.
In summary we found ads drive good traffic, normal posts and boosting not so much.
t so far, depends what you want to achieve.Click through doesn't seem to increase in line with what you'd expect given the organic reach stats. But that could be our industry or business model.
On the flip side FB advertising for our business is massively effective whereas it doesn't work for lots of people.
We now occasionally boost posts but mostly use FB ads for recruitment and general posting for community stuff with an intangible ROI really.
In summary we found ads drive good traffic, normal posts and boosting not so much.
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