Radio Advert...
Discussion
Ive had an excellent Idea for my new venture which involves a radio advert and a really catchy tune, which fits perfectly with what we do.
Couple of questions for anyone with experience,
Copywrite - What can I get away with ? This particular track is well known, although by a relatively small artist, a 2 hit wonder you could say.
I don't expect to be able to use the actual track, but can we do our own version of it ?
Radio ads worth it ? Anyone had one done and had results worth the hefty price tag ?
Couple of questions for anyone with experience,
Copywrite - What can I get away with ? This particular track is well known, although by a relatively small artist, a 2 hit wonder you could say.
I don't expect to be able to use the actual track, but can we do our own version of it ?
Radio ads worth it ? Anyone had one done and had results worth the hefty price tag ?
A radio ad and no other marketing is unlikely to yield results - unless you have something very sellable and radio provides the right medium....and the advert is properly done.
If you use an existing, published music track, in full or part, then expect to pay a hefty fee to PRS (Performing Rights Society) - even if its a cover version. The artist will also need to give their consent as they are effectively endorsing a product or company. Some artists actively prevent their music being used in adverts.
Ten years ago, I wrote an ad for a new recycling service in Kettering using the song 'My old man's a dustman' - I re-wrote the words that went something like "My old man's a dustman, he works in Ketter-ring. He'll be coming round soon with a brand new bin, for your recycle ling"....which I was quite pleased with but Lonnie Donnigan's estate said no!
Most ads are either 30 seconds or 45 seconds long. You need to be very creative in the copy writing to capture attention. Don't bother with phone numbers and an easily remembered website is the best approach.
Don't get the radio station to make the advert. They are rarely as good when sourced from a specialised provider. I'd highly recommend these guys Not that pricey and very good service.
Day job I run a specialist Ad Agency. I also run a Community Radio Station so PM if you need any more pointers.
HTH
If you use an existing, published music track, in full or part, then expect to pay a hefty fee to PRS (Performing Rights Society) - even if its a cover version. The artist will also need to give their consent as they are effectively endorsing a product or company. Some artists actively prevent their music being used in adverts.
Ten years ago, I wrote an ad for a new recycling service in Kettering using the song 'My old man's a dustman' - I re-wrote the words that went something like "My old man's a dustman, he works in Ketter-ring. He'll be coming round soon with a brand new bin, for your recycle ling"....which I was quite pleased with but Lonnie Donnigan's estate said no!
Most ads are either 30 seconds or 45 seconds long. You need to be very creative in the copy writing to capture attention. Don't bother with phone numbers and an easily remembered website is the best approach.
Don't get the radio station to make the advert. They are rarely as good when sourced from a specialised provider. I'd highly recommend these guys Not that pricey and very good service.
Day job I run a specialist Ad Agency. I also run a Community Radio Station so PM if you need any more pointers.
HTH
......also, to get the best outcome, think carefully about where you put the ad.
If you know the sort of customer you want to attract, then think about the sort of radio station they'd likely listen to.
Jaguar advertise on Planet Rock because those that listen to the station tend to be blokes with a few quid in the bank, over 45 and keen not to be.
If you can, avoid 'generic' stations, unless you are selling a generic product.
Radio Advertising is now very competitive so airtime rates can be had for, sometimes, surprisingly affordable rates.
If you know the sort of customer you want to attract, then think about the sort of radio station they'd likely listen to.
Jaguar advertise on Planet Rock because those that listen to the station tend to be blokes with a few quid in the bank, over 45 and keen not to be.
If you can, avoid 'generic' stations, unless you are selling a generic product.
Radio Advertising is now very competitive so airtime rates can be had for, sometimes, surprisingly affordable rates.
StevieBee said:
......also, to get the best outcome, think carefully about where you put the ad.
If you know the sort of customer you want to attract, then think about the sort of radio station they'd likely listen to.
Jaguar advertise on Planet Rock because those that listen to the station tend to be blokes with a few quid in the bank, over 45 and keen not to be.
If you can, avoid 'generic' stations, unless you are selling a generic product.
Radio Advertising is now very competitive so airtime rates can be had for, sometimes, surprisingly affordable rates.
Thanks Stevie, Thats awesome info. If you know the sort of customer you want to attract, then think about the sort of radio station they'd likely listen to.
Jaguar advertise on Planet Rock because those that listen to the station tend to be blokes with a few quid in the bank, over 45 and keen not to be.
If you can, avoid 'generic' stations, unless you are selling a generic product.
Radio Advertising is now very competitive so airtime rates can be had for, sometimes, surprisingly affordable rates.
I suspect the track might be a non starter, should I go right a head and email the bands manager ?
Jamster123 said:
Had a brief chat with a station today who have arranged a meeting next week, I mentioned about the track and they said they have licensing for most tracks, and it could be used possibly...
Are you sure what they're telling you is valid? I don't know anything about radio but I do a fair bit of online stuff and know all about "fair use" there. Its one thing to use a bit of a song or video clip or whatever but its a whole other ballgame if you use it to promote a commercial venture.I'd be wary that someone in the radio station ad department is just telling you whatever you want to hear to get you to sign up. When I had no idea what I was doing I was taken advantage of by a magazine advertising department, to the point it was just undeniably criminal conduct. I wouldn't trust these people as far as I could throw them these days.
StevieBee said:
A radio ad and no other marketing is unlikely to yield results
A client of ours is about to start a TV campaign across Scotland and is backing it up with hundreds of poster sites to reinforce the message. That's what the big guys do but too often smaller businesses expect the world from one thing or another and it rarely works as well as they want it to.Obviously Im backing this up, with a new website launch, social media frenzy, posters etc as mentioned, all common sense Id say....
Its a new branding of something we already do, a home service, but we are rebranding it to sound more nationwide, something that we can start doing all over Scotland and further.
Think along the lines of DynoRod, but in a different field... Thats the goal anyway...
Will see how the meeting goes... Im hoping we can make our own version of the track, doesn't need to be identical but similar...
Its a new branding of something we already do, a home service, but we are rebranding it to sound more nationwide, something that we can start doing all over Scotland and further.
Think along the lines of DynoRod, but in a different field... Thats the goal anyway...
Will see how the meeting goes... Im hoping we can make our own version of the track, doesn't need to be identical but similar...
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