Corporate Derangement!
Discussion
So you're a research man in the lab or maybe an IT type in a large chemical company, huge turnover and corresponding profits, and you get a mail about a meeting from the CEO no less about the new surface cleaner the company has been developing at hyper costs, including 10 mill that's been approved for TV exposure.
Big meeting, everyone must attend, re the new "media" guys.
The CEO stands up and introduces Nigel and Justin from Corporate Random Advice Packages, and avoids capitilisation.
Justin and Nigel have just a tad too much after shave and just a little over enthusiasm for each others company.
In nice, high dulcit tones Nigel goes through the whole bit about the product as if he was trying to sell it to you, with nodding approval from Justin, despite the fact that everyone in the room knows it inside out already.
Then the big moment comes and he tells everyone that because they are competing with the likes of Flash and other hewn-in-stone names, the name will be the single most important ingredient in the product's success; you find yourself nodding in agreement, eager to feel the name on your ears.
And he says, "Ladies and gentlemen, may I present CILLIT BANG, the new wonder cleaner!"
And you look around waiting to see who's going to clap first, because it sure as Hell won't be you!!
Big meeting, everyone must attend, re the new "media" guys.
The CEO stands up and introduces Nigel and Justin from Corporate Random Advice Packages, and avoids capitilisation.
Justin and Nigel have just a tad too much after shave and just a little over enthusiasm for each others company.
In nice, high dulcit tones Nigel goes through the whole bit about the product as if he was trying to sell it to you, with nodding approval from Justin, despite the fact that everyone in the room knows it inside out already.
Then the big moment comes and he tells everyone that because they are competing with the likes of Flash and other hewn-in-stone names, the name will be the single most important ingredient in the product's success; you find yourself nodding in agreement, eager to feel the name on your ears.
And he says, "Ladies and gentlemen, may I present CILLIT BANG, the new wonder cleaner!"
And you look around waiting to see who's going to clap first, because it sure as Hell won't be you!!
gonzomo said:
Iolaire, point taken but consider this......who just spent 5 minutes ranting about the silly name?...........now brand awareness like that is hard to buy, you might hate the product, but by god, you'll never forget it.
I don't rant.
I think if you do a wee bit market research you'll find the product is a dismal failure, that's why I wrote this; also as some light hearted entertainment.
Maybe it's you guys who need to "get out more".
I keep telling you, it's really a huge finance company, the cleaning product is just the first stage of a massive public awareness campaign. When stage 2 comes along and the cleaning product is ditched to reveal credit cards, mortgages, pensions and loans, the resulting publicity is going to be BIG.
Cillit Bang, the biggest finance house you've never heard of. That'll be the Cillit Bang.
Cillit Bang, the biggest finance house you've never heard of. That'll be the Cillit Bang.
Balmoral Green said:You know, I can see the logic in that.
I keep telling you, it's really a huge finance company, the cleaning product is just the first stage of a massive public awareness campaign. When stage 2 comes along and the cleaning product is ditched to reveal credit cards, mortgages, pensions and loans, the resulting publicity is going to be BIG.
Cillit Bang, the biggest finance house you've never heard of. That'll be the Cillit Bang.
Nice one IOLAIRE!!The advert was put together by a large advertising house, who are very good at what they do. They were very good at this too. They obviously got very very pissed one afternoon/evening and still did good. As some one above mentioned above the very fact that you are mentioning it proves the validity of the campaign. It's not glamorous but it pays for the school fees.
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