RE: Vauxhall Signum
Wednesday 21st August 2002
Vauxhall Signum
Fresh thinking and a bin from GM
Discussion
Just to clarify:
Marketing people ask people who pretend they know what they want
Product planning pretend that people want these things
engineers pretend they know how to make the above things happen.....or they are knobwits.....or both.
Accounting people pretend they have no money for such things
designers try and make all of these things look like a TVR
There is a rule of thumb here too: the greater the ratio between the above departments and design in terms of number of Knobwits, the more bland the car becomes. eg: TVR- not many engineers, accountants or markting types. V. Opel. 10's of thousands of them, and about 40 designers.....
Marketing people ask people who pretend they know what they want
Product planning pretend that people want these things
engineers pretend they know how to make the above things happen.....or they are knobwits.....or both.
Accounting people pretend they have no money for such things
designers try and make all of these things look like a TVR
There is a rule of thumb here too: the greater the ratio between the above departments and design in terms of number of Knobwits, the more bland the car becomes. eg: TVR- not many engineers, accountants or markting types. V. Opel. 10's of thousands of them, and about 40 designers.....
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