Assorted Barbour tags and labels for sale. Why?
Discussion
http://www.ebay.co.uk/itm/Belstaff-Matchless-Barbo...
Blundered on this unusual lot.
Who would buy this stuff?
Dodgy sellers on eBay (BNWT)perhaps?
Blundered on this unusual lot.
Who would buy this stuff?
Dodgy sellers on eBay (BNWT)perhaps?
I used to be in the ANTI-counterfeiting industry and helped to invent and I then sold what was acknowledged as being the best anticounterfeit labels available. Many of the major brands purchased them to protect their products and given the level of security and track and trace in the labels they were a bargain at just a few pence each.
Given that only a label gives authenticity, a genuine label on a fake product can increase that products value many, many times so a new genuine label on an expensive jacket could add a couple of hundred pounds to the jackets value.
This reminded me of a time I was asked to go up to Liverpool Docks to inspect the labels adorning two shipping containers of finest co8ncil dwellers wear.......tracksuits. Could have been nigh on 20 tonnes of aspirational sportswear in those containers.
The brand's "Brand Protection Manager" was convinced the products were fake, which meant that the labels were also fake and I was there to prove it as we supplied the labels.
Unfortunately, it transpired that although the garments were completely fake, the labels were in fact genuine, but thanks to the track and trace within the labels we could tell the brand owner where in the Far East the labels had been sent to. This was the source of the fakes.
Upon asking the brand protection manager how this could have happenned he did some research and we discovered that it was company policy to allow sub contracted factories to over order on all products, including the anticounterfeit labels by 6% to allow for damaged products, remakes etc.
What this truly meant that "after hours" at the factory, all the extra 6% of product , and other product bought in specially, was fashioned either into identical product from original fabric product or "lookie likeys" based on similar fabric designs. This was where the containers had come from.
The extra 6% of labels that were never scrapped but saved, conferred authenticity onto any product it was attached to.
The brand owner still sells over £2 billion of clothes into the European market.
Cheers,
Tony
Given that only a label gives authenticity, a genuine label on a fake product can increase that products value many, many times so a new genuine label on an expensive jacket could add a couple of hundred pounds to the jackets value.
This reminded me of a time I was asked to go up to Liverpool Docks to inspect the labels adorning two shipping containers of finest co8ncil dwellers wear.......tracksuits. Could have been nigh on 20 tonnes of aspirational sportswear in those containers.
The brand's "Brand Protection Manager" was convinced the products were fake, which meant that the labels were also fake and I was there to prove it as we supplied the labels.
Unfortunately, it transpired that although the garments were completely fake, the labels were in fact genuine, but thanks to the track and trace within the labels we could tell the brand owner where in the Far East the labels had been sent to. This was the source of the fakes.
Upon asking the brand protection manager how this could have happenned he did some research and we discovered that it was company policy to allow sub contracted factories to over order on all products, including the anticounterfeit labels by 6% to allow for damaged products, remakes etc.
What this truly meant that "after hours" at the factory, all the extra 6% of product , and other product bought in specially, was fashioned either into identical product from original fabric product or "lookie likeys" based on similar fabric designs. This was where the containers had come from.
The extra 6% of labels that were never scrapped but saved, conferred authenticity onto any product it was attached to.
The brand owner still sells over £2 billion of clothes into the European market.
Cheers,
Tony
It's an interesting state of affairs that we've reached the point that labels are required to differentiate between fake and real goods. It used to be that the quality of the real item was clearly superior and that consumers knew what they were looking at.
Barbour is a good example as their genuine stuff seems to have slumped to the level of 1980s fakes of the very properly made original stuff.
Barbour is a good example as their genuine stuff seems to have slumped to the level of 1980s fakes of the very properly made original stuff.
If the fake Barber can be supplied without the Steve McQueen print on the lining I think I might even be prepared to pay over the genuine article's price for it.
Steve McQueen was a fine actor and Keep Mans is arguably the best film ever. I don't need a píss poor picture of him in my jacket thanks
Steve McQueen was a fine actor and Keep Mans is arguably the best film ever. I don't need a píss poor picture of him in my jacket thanks
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