Ferrari 7 Year Free Servicing - why is no one else doing it!
Discussion
The Ferrari 7 year service pack is a brilliant option IMHO and must certainly help with residuals when moving a car on. I'm just surprised that Mclaren, Lamborghini, Aston Martin, Bentley etc have not followed and offered similar! If you compare a 458/488 to say a 650s or a Huracan the Ferrari's make so much more financial sense as in a way it's hassle free motoring as you know any service is paid for where as once needs to budget at least £2k a year on the other two cars?
I get that many people buying at this level are not bothered about a couple of grand here and there but then if that was the case how come Ferrari decided to do this?
Thoughts.............?
I get that many people buying at this level are not bothered about a couple of grand here and there but then if that was the case how come Ferrari decided to do this?
Thoughts.............?
Agree its a good marketing tool as the customers perceived value is far greater than the actual cost.
The reality is that the service/maintenance schedule was severely trimmed to make it cost effective and from 458 onwards the work required is significantly less than traditionally with F355 and 360.
Over 7 years I would equate a value to it of roughly £7k whereas the perception is probably closer to £20k.
Don't think the main dealers particularly like it as its their service times and therefore labour sales that are hit
The reality is that the service/maintenance schedule was severely trimmed to make it cost effective and from 458 onwards the work required is significantly less than traditionally with F355 and 360.
Over 7 years I would equate a value to it of roughly £7k whereas the perception is probably closer to £20k.
Don't think the main dealers particularly like it as its their service times and therefore labour sales that are hit
W4NTED said:
if that was the case how come Ferrari decided to do this?
I can think of a couple of reasons...Firstly, data gathering - by keeping the cars in the network they can keep a handle on how they are holding up. Don't forget that if you buy an early model new you are actually performing the final testing for Ferrari.
Secondly, it squeezes independents out of the market. You rarely see a 458 in an indie garage whereas people wouldn't have blinked to send a 6 year old 430 out of the network.
An interesting consequence of this has been to squeeze the main dealers. The amount that Ferrari actually pays for the service is minuscule. In order to cover their monstrous overheads (most of which have been mandated by Ferrari) they have resorted to going after the older cars for servicing. Unfortunately, Ferrari don't supply retrospective training on older tipos so unless you manage to get someone with a decent stint under their belt they are likely to working from the workshop manual (which is littered with errors).
RamboLambo said:
Agree its a good marketing tool as the customers perceived value is far greater than the actual cost.
The reality is that the service/maintenance schedule was severely trimmed to make it cost effective and from 458 onwards the work required is significantly less than traditionally with F355 and 360.
Over 7 years I would equate a value to it of roughly £7k whereas the perception is probably closer to £20k.
Don't think the main dealers particularly like it as its their service times and therefore labour sales that are hit
+1The reality is that the service/maintenance schedule was severely trimmed to make it cost effective and from 458 onwards the work required is significantly less than traditionally with F355 and 360.
Over 7 years I would equate a value to it of roughly £7k whereas the perception is probably closer to £20k.
Don't think the main dealers particularly like it as its their service times and therefore labour sales that are hit
I serviced mine in early November 2015 and it cost (from memory) around £560. Might've even been less than that. It is as said a nice value-add but not as amazing as it seems on paper, particularly if you're paying a commensurate premium for a 2011+ car.
voicey said:
W4NTED said:
if that was the case how come Ferrari decided to do this?
I can think of a couple of reasons...Firstly, data gathering - by keeping the cars in the network they can keep a handle on how they are holding up. Don't forget that if you buy an early model new you are actually performing the final testing for Ferrari.
Secondly, it squeezes independents out of the market. You rarely see a 458 in an indie garage whereas people wouldn't have blinked to send a 6 year old 430 out of the network.
An interesting consequence of this has been to squeeze the main dealers. The amount that Ferrari actually pays for the service is minuscule. In order to cover their monstrous overheads (most of which have been mandated by Ferrari) they have resorted to going after the older cars for servicing. Unfortunately, Ferrari don't supply retrospective training on older tipos so unless you manage to get someone with a decent stint under their belt they are likely to working from the workshop manual (which is littered with errors).
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