Selling brand design/identity?
Discussion
I had a range of packaging designed by a top agency a while back, for a project that for various reasons I didn't take to market. However, I still own the rights etc., for the designs and brand. The designs are very good in my opinion and was wondering if possible to sell at all? Seems a shame nothing came of them. And I won't be using them in the near future as busy with other projects. The designs are for a range of dog food packaging, so would be good for someone in the industry/or looking to launch in the market?
Sebring440 said:
If they are registered designs, then yes, you can transfer.
There will most likely be copyright in any design drawings and imagery for the packaging. There may be UK unregistered design right for the shape and configuration of the packaging (but not the surface decoration on them), and also EU unregistered design right in the shape and the surface decoration.UK UDR lasts at most 15 years from the end of the year the design was recorded in a design document, and EU UDR lasts 3 years from the date the design was first made available to the public.
Like registered designs, these unregistered rights can be assigned.
I'm at a bit of a loss as to why anyone would buy them?
Assuming they are as good as you say they are, the designs should be a direct response to your brief...
Meaning the core of the concept should be based around your business, long term goals, market, audience etc.
To imply that that isn't the case, to my mind (admittedly biased) would consequently imply the designs (and designers) have taken a one size fits all, cookie cutter approach. In that instance, I don't see what would differentiate the designs from any other similar product on the market that's already available. IE. The designs are not good, and add no value.
Though I appreciate you're of course looking to recoup invested time and costs, I'm a little baffled.
Perhaps I've missed something though?
Assuming they are as good as you say they are, the designs should be a direct response to your brief...
Meaning the core of the concept should be based around your business, long term goals, market, audience etc.
To imply that that isn't the case, to my mind (admittedly biased) would consequently imply the designs (and designers) have taken a one size fits all, cookie cutter approach. In that instance, I don't see what would differentiate the designs from any other similar product on the market that's already available. IE. The designs are not good, and add no value.
Though I appreciate you're of course looking to recoup invested time and costs, I'm a little baffled.
Perhaps I've missed something though?
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