Discussion
Hoofy said:
Daytime bump. 
Am serious about the question; was reading a fair bit on how to do it last night but still not sure whether it's 100% necessary.
I think it is fair to say it isn't 100% necessary.Am serious about the question; was reading a fair bit on how to do it last night but still not sure whether it's 100% necessary.
My personal view when I was thinking about this for my business name is that it is quite simple to do, it doesn't cost too much if you do it directly rather than use an agent, and it helps in certain ways to prevent problems in the future.
So I decided to do it, but it wasn't super high priority to get it done.
EddieSteadyGo said:
Hoofy said:
Daytime bump.
Am serious about the question; was reading a fair bit on how to do it last night but still not sure whether it's 100% necessary.
I think it is fair to say it isn't 100% necessary.Am serious about the question; was reading a fair bit on how to do it last night but still not sure whether it's 100% necessary.
My personal view when I was thinking about this for my business name is that it is quite simple to do, it doesn't cost too much if you do it directly rather than use an agent, and it helps in certain ways to prevent problems in the future.
So I decided to do it, but it wasn't super high priority to get it done.
Hoofy said:
Yeah, well, that's the thing. If I register it, are they able to then sell it if they've already started selling it?
It probably depends on who has the most expensive solicitors.What's the most valuable part of 'Hoofy Shine' - the product in the bottle or the name on the label?
Simpo Two said:
Hoofy said:
Yeah, well, that's the thing. If I register it, are they able to then sell it if they've already started selling it?
It probably depends on who has the most expensive solicitors.What's the most valuable part of 'Hoofy Shine' - the product in the bottle or the name on the label?
Realistically with a trademark you are just trying to restrict someone using your particular name and style of how you write that name. It doesn't prevent someone from taking your secret recipe and calling it something different or indeed using your name in a different context.
Plus in reality it is hard/expensive to litigate.
An an example, I've used mine a couple of times when competitors were using our company name in their google ads. Because we had a trademark they quickly stopping doing it once I told them I had noticed
Hoofy said:
Good question. It's more the name than the secret ingredients.
its so cheap and easy to do - why not? Plus, I do know of someone who trademarked the name of another competing business and tried to stop them trading - was thrown out in the end, but for less then £200 why not go belt and braces?deadslow said:
Hoofy said:
Good question. It's more the name than the secret ingredients.
its so cheap and easy to do - why not? Plus, I do know of someone who trademarked the name of another competing business and tried to stop them trading - was thrown out in the end, but for less then £200 why not go belt and braces?Hoofy said:
deadslow said:
Hoofy said:
Good question. It's more the name than the secret ingredients.
its so cheap and easy to do - why not? Plus, I do know of someone who trademarked the name of another competing business and tried to stop them trading - was thrown out in the end, but for less then £200 why not go belt and braces?deadslow said:
Hoofy said:
deadslow said:
Hoofy said:
Good question. It's more the name than the secret ingredients.
its so cheap and easy to do - why not? Plus, I do know of someone who trademarked the name of another competing business and tried to stop them trading - was thrown out in the end, but for less then £200 why not go belt and braces?Thanks, all!
The U.K. TM system is brilliant and intuition will get you through the whole process. My advice would be - pick trademark factors from their approved list - and you can't go wrong. As well if it's a text trademark (I.e just a name you are trademarking and no image of any kind) - general tide seems to go with all CAPS for the word you want to TM.
As well, be clever. Just TM 'hoofy' in your example; and the same TM can apply to the company name and the product. Don't do two seperate applications for 'hoofy co' and 'hoofy juice' - if you see what I mean.
You can apply for the TM as yourself / or as a representative of a company and the company will then be the owner of the TM. There's advantages and disadvantages to both but you can always transfer it later so don't stress about that. For me, I always register them in my own individual name. Whilst it would be an asset of the companies they are for; I like to keep it seperate and, in effect, license the use of the TM to the LTD co.
As well, be clever. Just TM 'hoofy' in your example; and the same TM can apply to the company name and the product. Don't do two seperate applications for 'hoofy co' and 'hoofy juice' - if you see what I mean.
You can apply for the TM as yourself / or as a representative of a company and the company will then be the owner of the TM. There's advantages and disadvantages to both but you can always transfer it later so don't stress about that. For me, I always register them in my own individual name. Whilst it would be an asset of the companies they are for; I like to keep it seperate and, in effect, license the use of the TM to the LTD co.
LDN said:
The U.K. TM system is brilliant and intuition will get you through the whole process. My advice would be - pick trademark factors from their approved list - and you can't go wrong. As well if it's a text trademark (I.e just a name you are trademarking and no image of any kind) - general tide seems to go with all CAPS for the word you want to TM.
As well, be clever. Just TM 'hoofy' in your example; and the same TM can apply to the company name and the product. Don't do two seperate applications for 'hoofy co' and 'hoofy juice' - if you see what I mean.
You can apply for the TM as yourself / or as a representative of a company and the company will then be the owner of the TM. There's advantages and disadvantages to both but you can always transfer it later so don't stress about that. For me, I always register them in my own individual name. Whilst it would be an asset of the companies they are for; I like to keep it seperate and, in effect, license the use of the TM to the LTD co.
Thanks for that.As well, be clever. Just TM 'hoofy' in your example; and the same TM can apply to the company name and the product. Don't do two seperate applications for 'hoofy co' and 'hoofy juice' - if you see what I mean.
You can apply for the TM as yourself / or as a representative of a company and the company will then be the owner of the TM. There's advantages and disadvantages to both but you can always transfer it later so don't stress about that. For me, I always register them in my own individual name. Whilst it would be an asset of the companies they are for; I like to keep it seperate and, in effect, license the use of the TM to the LTD co.
Not sure the major shareholder of the start up I'm running would be too pleased about the last bit.
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