Discussion
As a consumer these sort of sales, and indeed the constant sales in shops really bug me and I have a theory its one reason why retail is in such trouble.
As a consumer I am reluctant to buy anything because it will annoy me intensely when the following week its in a sale at a 10, 20, 25% etc discount. Therefore I dont buy anything!
I'd much prefer that shops kept certain ranges fairly constant and at a price that wasnt discounted the whole time
As a consumer I am reluctant to buy anything because it will annoy me intensely when the following week its in a sale at a 10, 20, 25% etc discount. Therefore I dont buy anything!
I'd much prefer that shops kept certain ranges fairly constant and at a price that wasnt discounted the whole time
Chrisgr31 said:
As a consumer these sort of sales, and indeed the constant sales in shops really bug me and I have a theory its one reason why retail is in such trouble.
As a consumer I am reluctant to buy anything because it will annoy me intensely when the following week its in a sale at a 10, 20, 25% etc discount. Therefore I dont buy anything!
I'd much prefer that shops kept certain ranges fairly constant and at a price that wasnt discounted the whole time
Problem is game theory....As a consumer I am reluctant to buy anything because it will annoy me intensely when the following week its in a sale at a 10, 20, 25% etc discount. Therefore I dont buy anything!
I'd much prefer that shops kept certain ranges fairly constant and at a price that wasnt discounted the whole time
The same reason why companies are compelled to ramp advertising budgets to maintain share...
LDN said:
Just did it; well; sent a mailout to all customers and have done a targeted Facebook ad for the next 24 hours. I saw a competitor do one so thought it a must!
Sounds good, i'm sure it will be worthwhile.Done email (will send perhaps 3/4 more over the weekend), SMS broadcast, just setting up the fb ads now also. Really would rather be getting to bed but there we go ha ha!
Seen some of the major have queue systems on their sites - good problem to have!!!
B2B - are you not just condensing sales you would have got anyway ?
B2C guy did a Kickstarter finishing 4/11 he hustled and hit social and did all he can getting family support
and favours etc. He just delivered the KS ordes and now on Black Friday its ........ 40% off the KS I think a lot of his kit may be returned!
B2C guy did a Kickstarter finishing 4/11 he hustled and hit social and did all he can getting family support
and favours etc. He just delivered the KS ordes and now on Black Friday its ........ 40% off the KS I think a lot of his kit may be returned!
Dejay1788 said:
HoHoHo said:
Turnover or profit?
Turnover, a little less profit that usual due to discounts, however we acquired a good volume of new customers 
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