Sleeping In A Capsule
Discussion
On the ever growing list of diversification ideas I have been looking at capsule hotels which do well overseas. The sort popular in Japan which cost about £15 a night and have wifi, bluetooth, a decent TV to stream, etc. Ideal for short stays, back packers, no frill type travel.
The reason its attractive is I have access to a building which is in the centre of the city next to a number of very expensive hotels (cheapest is around £70 a night). Its currently not a lot of use for much due to parking but is single level and big enough for 200 of these pods.
Aimed at the millennials generation, simple app booking and on demand style pricing i.e book in advance for £15 a night + on boarding fee around £5 to cover cleaning .
Thoughts, would it work..
The reason its attractive is I have access to a building which is in the centre of the city next to a number of very expensive hotels (cheapest is around £70 a night). Its currently not a lot of use for much due to parking but is single level and big enough for 200 of these pods.
Aimed at the millennials generation, simple app booking and on demand style pricing i.e book in advance for £15 a night + on boarding fee around £5 to cover cleaning .
Thoughts, would it work..
you will need scale to make money as anyone can copy you. if you are looking at this as a stop gap for this plot only I would say no as new entrants will probably kill you but if you want to invest in a brand and expand it MIGHT be worth doing. The UK isn't Japan and there definitely isn't the need for this type of product to the same extent however.
t dragon AICMFP.
The Spruce goose said:
it works in japan because space is at a massive premium.
You think millenniums are the market, but they have so much choice, the market might be saturated.
Hostels, Air bnb are all your competition.
I don't think it would work. You have a high in infrastructure cost.
Hostels have been around for a million years and I have had lots of dealings with AirBnB from the start and although a great alternative to hotels its still not for everyone.You think millenniums are the market, but they have so much choice, the market might be saturated.
Hostels, Air bnb are all your competition.
I don't think it would work. You have a high in infrastructure cost.
Cost of entry is not as huge as you might think and is far less than a more conventional hotel setup.
uber said:
The Spruce goose said:
it works in japan because space is at a massive premium.
You think millenniums are the market, but they have so much choice, the market might be saturated.
Hostels, Air bnb are all your competition.
I don't think it would work. You have a high in infrastructure cost.
Hostels have been around for a million years and I have had lots of dealings with AirBnB from the start and although a great alternative to hotels its still not for everyone.You think millenniums are the market, but they have so much choice, the market might be saturated.
Hostels, Air bnb are all your competition.
I don't think it would work. You have a high in infrastructure cost.
Cost of entry is not as huge as you might think and is far less than a more conventional hotel setup.
when you say the hotels are 70 quid a night I presume you aren't anywhere near London?
Jag_NE said:
if you are convinced that millenials are the target market, also note that pods are massively antisocial versus a hostel.
when you say the hotels are 70 quid a night I presume you aren't anywhere near London?
Glasgow, you can get a cheap hotel for about £70 on a deal site but something like a Hilton, Marriot etc will be £175 + per night.when you say the hotels are 70 quid a night I presume you aren't anywhere near London?
These capsule concepts often have a meeting area , imagine friendly lobby / creator space (some desks and mega fast net)
uber said:
Jag_NE said:
if you are convinced that millenials are the target market, also note that pods are massively antisocial versus a hostel.
when you say the hotels are 70 quid a night I presume you aren't anywhere near London?
Glasgow, you can get a cheap hotel for about £70 on a deal site but something like a Hilton, Marriot etc will be £175 + per night.when you say the hotels are 70 quid a night I presume you aren't anywhere near London?
These capsule concepts often have a meeting area , imagine friendly lobby / creator space (some desks and mega fast net)
uber said:
The way they are set up its not easy for them to huddle together like they would in a hotel as its one per pod
Are you sure there isn't a law preventing what you plan to do? For example a minumum room size. There often seems to be a law preventing suppliers supplying what the market demands.Yotel at Gatwick is essentially a capsule hotel - i think it does ok. I stayed in one once in Tokyo - it wasnt bad at all but the key is price differential versus the competition - i think you need to be about half price. I suspect in Glasgow a travelodge can be had for <£70 most nights so why would someone stay in a capsule when they could stay there instead?
13m said:
Are you sure there isn't a law preventing what you plan to do? For example a minumum room size. There often seems to be a law preventing suppliers supplying what the market demands.
We were going to use this site before for a gym which we built somewhere else and I had said to the architect at the time about the idea of using it for something like this and he thought it was totally possible because of the size/style of buildinguber said:
13m said:
Are you sure there isn't a law preventing what you plan to do? For example a minumum room size. There often seems to be a law preventing suppliers supplying what the market demands.
We were going to use this site before for a gym which we built somewhere else and I had said to the architect at the time about the idea of using it for something like this and he thought it was totally possible because of the size/style of buildingJust picked a random weekend in January - which is when you're most likely to attract a pod type customer. (most people during the week will be on expenses - and many companies have minimum H&S requirements which a pod hotel wouldn't meet).
£34 for the Ibis Budget.
£35 for Easy Hotel.
There are other options in the same price bracket.
Hostels are £12-£17 a night.
Given a choice between a £15 pod with shared bog and shower and an Ibis Budget with more space and en-suite, I'd spend the extra cash. You'd have to be a loner on an incredibly tight budget to want to sleep in a pod.
£34 for the Ibis Budget.
£35 for Easy Hotel.
There are other options in the same price bracket.
Hostels are £12-£17 a night.
Given a choice between a £15 pod with shared bog and shower and an Ibis Budget with more space and en-suite, I'd spend the extra cash. You'd have to be a loner on an incredibly tight budget to want to sleep in a pod.
Trabi601 said:
Just picked a random weekend in January - which is when you're most likely to attract a pod type customer. (most people during the week will be on expenses - and many companies have minimum H&S requirements which a pod hotel wouldn't meet).
£34 for the Ibis Budget.
£35 for Easy Hotel.
There are other options in the same price bracket.
Hostels are £12-£17 a night.
Given a choice between a £15 pod with shared bog and shower and an Ibis Budget with more space and en-suite, I'd spend the extra cash. You'd have to be a loner on an incredibly tight budget to want to sleep in a pod.
I dont really think this would be attractive to the corporate market or business people in general. The benefits would be 2 min walk to the main shopping street / clubs in Glasgow, easy in and out, place to meet/work. £34 for the Ibis Budget.
£35 for Easy Hotel.
There are other options in the same price bracket.
Hostels are £12-£17 a night.
Given a choice between a £15 pod with shared bog and shower and an Ibis Budget with more space and en-suite, I'd spend the extra cash. You'd have to be a loner on an incredibly tight budget to want to sleep in a pod.
There are lots of cheap hotels in Glasgow but they are often a bit further out i.e that Ibis and the hostels are always full of alcoholics!
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