New mechandise logo, WTF?
Discussion
For the love of all that's holy. I really want to get a hat with this new logo on it, not. If I want VW merchandise maybe.
http://www.autoindustriya.com/auto-industry-news/a...
http://www.autoindustriya.com/auto-industry-news/a...
WTF......who had this Friday afternoon idea??? So no more t-shirts, polo shirts, hats with the Aston wings on them??? 
Looks like I'll be wearing my present stuff with the Aston wings until they fall to bits. There is no way that I will purchase anymore clothing, if it has this complete and utter s
e logo on it! 
The Aston wings represent an iconic brand, whether that is on a car, parts of a car, or clothing and is immediately distinguishable from anything else. Why, oh why, would I want this new log on anything that I wear that is supposed to represent my love of this brand??
I understand the long heritage of the brand, but why go all the way back to an original logo style and mess with it, then say “that’s a great new logo, I think we should use that!!” Who ever thought this was a good idea, need a good talking to. Put them in a room with a number of hardened Aston fans and gauge their reaction.....
Looks like I'll be wearing my present stuff with the Aston wings until they fall to bits. There is no way that I will purchase anymore clothing, if it has this complete and utter s
e logo on it! The Aston wings represent an iconic brand, whether that is on a car, parts of a car, or clothing and is immediately distinguishable from anything else. Why, oh why, would I want this new log on anything that I wear that is supposed to represent my love of this brand??
I understand the long heritage of the brand, but why go all the way back to an original logo style and mess with it, then say “that’s a great new logo, I think we should use that!!” Who ever thought this was a good idea, need a good talking to. Put them in a room with a number of hardened Aston fans and gauge their reaction.....
Phil74891 said:
'Furniture!' fking hell. The only thing I will ever own with an Aston Martin logo on is my car. Or possibly one of those speedboats.
You mean you're not keen on some nice driving mocassins and a pair of string-backs king hell. The only thing I will ever own with an Aston Martin logo on is my car. Or possibly one of those speedboats.
I hope it doesn't end up like Porsche Design where they start peddling everything from egg cups to speakers. Still, all money for the AM machine I guess which is key.
On a side note......has anyone visited the Dover Street store yet ?
I saw that on FB the other day when skimming through and completely ignored it as I thought it was nothing to do with Aston Martin.
I guess with a lot of these changes they stick it out there and look for the response. If dreadful, like it should be, it is dropped and if very positive then they keep it.
If no one buys the new merchandise then they will soon return to the old one. Better get stocked up with the old stuff
I guess with a lot of these changes they stick it out there and look for the response. If dreadful, like it should be, it is dropped and if very positive then they keep it.
If no one buys the new merchandise then they will soon return to the old one. Better get stocked up with the old stuff
I'm not a marketeer so I don't know the correct jargon, but to my mind there are two main types of Aston branded products - the stuff primarily sold by Aston, which tends not to have any other branding and the dual branded items which tend to be sold by the 'other brand' - they have been doing furniture for some time now via na Italian firm, the Grant Mcdonald items, etc. They have had tie ups in recent years with an umbrella manufacturer, a hifi manufacturer, all kinds of things really and none of them seem to last very long, none of them seem to sell very well, they are mostly quite hard to find/buy and I'm guessing none of them make much money for Aston
I guess that second category is effectively Aston licencing out their brand - I wonder if this new logo is for that purpose, with the first category they make themselves or have made for them, keeping the wings ?
I don't really get the consumer that buys the dual branded items, because they are mostly already very expensive items from well respected brands and to me, as a huge Aston fan & owner who also buys luxury products from top named brands, I find an Aston logo a negative - If I'm spending an obscene sum on some gold goblets from Grant Mcdonald, I'd prefer it didn't have an Aston logo on it thanks very much - I'm buying it because it's Grant Macdonald, not because it's got Aston wings. (not that I've ever bought gold goblets !)
Meanwhile, do Aston actually overall, for all the time, money & resources, make much money from all these items ? The dual branded stuff as I say never seems to last very long and the Aston only branded items are poorly thought out and difficult to buy
One or two people have referred in passing in this thread to gloves - it's a really obvious item for Aston. But they rarely if ever offer Aston driving gloves. The dealerships have very little other than typically, a few random items thrown in to a cabinet that look like they have been there for ever
Surely when anyone buys an Aston from an Aston dealership, particularly a new factory order but also any used Gaydon era car, they should present you with a form with 10-15 items to potentially tick - gloves in matching leather, helmet for trackdays in matching paint finish, beanie hat if you are buying a soft top, luggage, etc - there's bound to be some take up isn't there ? Instead it seems a haphazard approach with poor marketing.
I guess that second category is effectively Aston licencing out their brand - I wonder if this new logo is for that purpose, with the first category they make themselves or have made for them, keeping the wings ?
I don't really get the consumer that buys the dual branded items, because they are mostly already very expensive items from well respected brands and to me, as a huge Aston fan & owner who also buys luxury products from top named brands, I find an Aston logo a negative - If I'm spending an obscene sum on some gold goblets from Grant Mcdonald, I'd prefer it didn't have an Aston logo on it thanks very much - I'm buying it because it's Grant Macdonald, not because it's got Aston wings. (not that I've ever bought gold goblets !)
Meanwhile, do Aston actually overall, for all the time, money & resources, make much money from all these items ? The dual branded stuff as I say never seems to last very long and the Aston only branded items are poorly thought out and difficult to buy
One or two people have referred in passing in this thread to gloves - it's a really obvious item for Aston. But they rarely if ever offer Aston driving gloves. The dealerships have very little other than typically, a few random items thrown in to a cabinet that look like they have been there for ever
Surely when anyone buys an Aston from an Aston dealership, particularly a new factory order but also any used Gaydon era car, they should present you with a form with 10-15 items to potentially tick - gloves in matching leather, helmet for trackdays in matching paint finish, beanie hat if you are buying a soft top, luggage, etc - there's bound to be some take up isn't there ? Instead it seems a haphazard approach with poor marketing.
jonby said:
(not that I've ever bought gold goblets !)
Had me worried for moment there.jonby said:
Surely when anyone buys an Aston from an Aston dealership, particularly a new factory order but also any used Gaydon era car, they should present you with a form with 10-15 items to potentially tick - gloves in matching leather, helmet for trackdays in matching paint finish, beanie hat if you are buying a soft top, luggage, etc - there's bound to be some take up isn't there ? Instead it seems a haphazard approach with poor marketing.
^^^^^ Now this is a fantastic idea. The idea of bespoke matching gloves, crash hat etc or whatever it is would be a great idea.....get tweeting DAP Big Ry said:
Phil74891 said:
'Furniture!' fking hell. The only thing I will ever own with an Aston Martin logo on is my car. Or possibly one of those speedboats.
You mean you're not keen on some nice driving mocassins and a pair of string-backs king hell. The only thing I will ever own with an Aston Martin logo on is my car. Or possibly one of those speedboats.I hope it doesn't end up like Porsche Design where they start peddling everything from egg cups to speakers. Still, all money for the AM machine I guess which is key.
On a side note......has anyone visited the Dover Street store yet ?
I suppose that there is a worry of making the wings a bit like the Ferrari dancing donkey which seems to be stuck onto everything these days, a phenomenon which seemed to be less apparent pre about 1995. Since then Ferrari have in my opinion cheapened their brand by overusing it, although I would imagine they've made money in the process which has arguably helped the development of some great cars.
To me the Aston Martin brand is about being understatedly stylish. So if they want to create a new brand to plaster all over some merchandise, the revenue from which they put into car development, I'm ok with that rather than diluting the existing brand. This approach seems to have the benefit of protecting the iconic wings from overuse. The issue with the new brand is recognition. Today I probably wouldn't buy stuff with the new brand on as I have no affinity to it.
To me the Aston Martin brand is about being understatedly stylish. So if they want to create a new brand to plaster all over some merchandise, the revenue from which they put into car development, I'm ok with that rather than diluting the existing brand. This approach seems to have the benefit of protecting the iconic wings from overuse. The issue with the new brand is recognition. Today I probably wouldn't buy stuff with the new brand on as I have no affinity to it.
Phil74891 said:
'Furniture!' fking hell. The only thing I will ever own with an Aston Martin logo on is my car. Or possibly one of those speedboats.
With you on this one! king hell. The only thing I will ever own with an Aston Martin logo on is my car. Or possibly one of those speedboats.I have to laugh when I see some Ferrari owners step out of their cars, with the Ferarri cap, glasses, polo shirt, shoes... and I've only ever seen the Ferrari guys like this.
That logo though, it's woeful.
Beefmeister said:
With a design like that there's a lot of scope for different ways it can be used.
For instance it's very easy to make an A and an M out of the hatchings, I'd wager this is what they'll do.
For instance it's very easy to make an A and an M out of the hatchings, I'd wager this is what they'll do.
I guess the Italian investor might be encouraging all the non-car related marketing.
The new trade mark presumably is connected to this.
Mr.Tremlini said:
Phil74891 said:
'Furniture!' fking hell. The only thing I will ever own with an Aston Martin logo on is my car. Or possibly one of those speedboats.
With you on this one! king hell. The only thing I will ever own with an Aston Martin logo on is my car. Or possibly one of those speedboats.I have to laugh when I see some Ferrari owners step out of their cars, with the Ferarri cap, glasses, polo shirt, shoes... and I've only ever seen the Ferrari guys like this.
That logo though, it's woeful.
Big Ry said:
jonby said:
(not that I've ever bought gold goblets !)
Had me worried for moment there.jonby said:
But you get the point :-)
If you are spending hundreds or thousands of pounds with a specialist well known brand, e.g the Grant Macdonald items (IIRC< champagne cooler for £10-20k, ashtray for £1k, etc), surely having an Aston logo actually devalues the item - Aston have no expertise in those areas nor do they impact on the design.
Jon39 said:
Oh dear.
The common cause of company failure, is too much debt.
I think AML have about £500 million.
Whether that is too much, remains to be seen.
Oh dear indeed.
Now is the time to buy up all those Aston Martin Teddy Bears as prices will surely rocket. LOL
The sad thing is though that AMOC have banned them at their concours events along with AM hats so if you do happen to take them along you will get points deducted for having them in your car due to them NOT being fitted on the line apparently even though they were either bought from the dealership display or actually from the AMOC club shop!!!!! LMAO.
However, the judges will indeed dress up and judge your car whilst wearing a stupid hat with a white coat and a clipboard either accompanied with a pair of Red trousers or pajama bottoms. That's ok I am told. LOL.
The sad thing is though that AMOC have banned them at their concours events along with AM hats so if you do happen to take them along you will get points deducted for having them in your car due to them NOT being fitted on the line apparently even though they were either bought from the dealership display or actually from the AMOC club shop!!!!! LMAO.
However, the judges will indeed dress up and judge your car whilst wearing a stupid hat with a white coat and a clipboard either accompanied with a pair of Red trousers or pajama bottoms. That's ok I am told. LOL.
Edited by DB7 for ever on Thursday 26th January 16:14
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