Value range Products- Why so Terrible packaging for them?

[bagusbagus]

I rarely ever shop at tesco/asda since there's Lidl/Aldi
One thing that gets me while shopping the rare time at the other non-german stores is the terrible packaging they put on their value range products, it's just so unappealing and you feel like a homeless man if you load that stuff in your cart, Do they do it on purpose so people are discouraged to buy that stuff?
There's obviously nothing wrong with the value line stuff, and the stuff is just as good as others ( often much better because it's simpler and not loaded up with extra chemical crap).
When I go in to Lidl/Aldi everything got a nice packaging-even the cheapest stuff.

[Toaster Pilot]

Cheaper to make and less appealing leading to upselling.

[eltawater]

bagusbagus said:

One thing that gets me while shopping the rare time at the other non-german stores is the terrible packaging they put on their value range products, it's just so unappealing and you feel like a homeless man if you load that stuff in your cart, Do they do it on purpose so people are discouraged to buy that stuff?

Mostly a combination of that and the lower costs involved in not having to constantly refresh the packaging. Value ranges serve the purpose of getting you into their store so you can spend a little bit more money on their non-value own brand ranges where they can control the costs and margins, alongside premium brands you're familiar with but less control.

It's better to have you spending smaller amounts in their store with the chance to upsell than it is for you to take your business entirely to the discounters.

[Jimmy Recard]

I buy loads of basic own label foods and it has never once occurred to me that I might look homeless!

I started shopping for myself when I was at uni and that's what I bought. I've always been happy with it so I still do

[55palfers]

Couldn't care less about fancy packaging.

Quality / value for money of my purchase is more important.

[anonymous-user]

If you pull the label off a tin of blue stripe luncheon meat, and off a normal higher-class Tesco tin of luncheon meat, they both look exactly the same, even down to the position of the code "stamped" on the metal.

[fezst]

More to the point, why have you randomly capitalised words in your title?

[PAULJ5555]

Bakery's make cheap horrible bread for supermarkets so that shops can advertise cheap bread, some people like it others will go back to a brand they know but the shop gets to look good for selling cheap stuff.

[Olivera]

So you advertise yourself as a poverty stricken skinflint to other customers.