Q by Aston Martin ?
Q by Aston Martin ?
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Discussion

DB9VolanteDriver

Original Poster:

2,661 posts

207 months

Saturday 1st April 2017
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Anybody have an idea what this means in an Aston's "Options" list from the dealer printout?

"Special Feature: Q by Aston Martin"

The only other mention of Q is under the "Interior Trim" section, but these don't seem to be a feature per se, but rather only a colour choice

Upper Instrument Panel : Baltic Blue (Q exclusive)
Trim Upper Colour: Baltic Blue (Q Exclusive)

old phart

406 posts

141 months

Saturday 1st April 2017
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I believe "Q" is a lesser known roman numeral meaning triple the price.biggrin

48k

17,600 posts

179 months

Sunday 2nd April 2017
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Q is the bespoke customisation service. If you have to ask...

C997

644 posts

197 months

Sunday 2nd April 2017
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But you get a nice badge on the front wing...

DB9VolanteDriver

Original Poster:

2,661 posts

207 months

Sunday 2nd April 2017
quotequote all
I should have added that I know what Q is. There is no Q badge on the car, just the mention of Q on the dealer printout. I can understand a special Q colour, but it is the use of the term 'feature' that puzzles me. I would've thought that 'Q by Aston Martin' would've meant a badge, but apparently not.

Jon39

15,000 posts

174 months

Sunday 2nd April 2017
quotequote all

C997 said:
But you get a nice badge on the front wing...

There is a delete Q badges option available, but you do have to pay extra for that.






M5MarkM

1,686 posts

202 months

Sunday 2nd April 2017
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Think it can relate to any number of items, my paint was a Q paint

old phart

406 posts

141 months

Sunday 2nd April 2017
quotequote all
Jon39 said:

There is a delete Q badges option available, but you do have to pay extra for that.
laugh

DB9VolanteDriver

Original Poster:

2,661 posts

207 months

Sunday 2nd April 2017
quotequote all
M5MarkM said:
Think it can relate to any number of items, my paint was a Q paint
So, I guess then that a Q badge only comes with a factory specified set of Q options that someone can order as a special version. Ordering individual options doesn't make a 'Q' car. Oh well...

quench

564 posts

177 months

Sunday 2nd April 2017
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LOL. A couple of years ago, Baltic Blue leather was a "Fast Track" colour, meaning it cost nothing extra. Now I see it has been elevated to "let's squeeze some blood out of this stone", Q category. rolleyes

Parvenu

9 posts

133 months

Sunday 2nd April 2017
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Haven't you guys ever watched a 007 movie? Q was the head of Q Branch (or Q Division), the research and development division of the British Secret Service. Thus, some of the bespoke Q options you can order from AM include a button for ejecting passenger seats, defibrillators in the glove compartment (dunno how they do that 'cause it's already pretty small), machine guns in the front bumpers, etc.

quench

564 posts

177 months

Sunday 2nd April 2017
quotequote all
Doh...really?

In all seriousness, renaming Works into Q is another example of the descent of Aston into the vulgar. Time was when Aston understood that less is more, and that understated is cool. Now we have increasingly flashy designs, racy bodykits and cringeworthy colour schemes, and if that's not enough, we must SHOUT about the 007 connection, in case there are still some people who don't get it.

Rant over...

Slarti650

1,828 posts

185 months

Sunday 2nd April 2017
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quench said:
Doh...really?

In all seriousness, renaming Works into Q is another example of the descent of Aston into the vulgar. Time was when Aston understood that less is more, and that understated is cool. Now we have increasingly flashy designs, racy bodykits and cringeworthy colour schemes, and if that's not enough, we must SHOUT about the 007 connection, in case there are still some people who don't get it.

Rant over...
Really? rolleyes

C997

644 posts

197 months

Monday 3rd April 2017
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DB9VolanteDriver said:
a Q badge only comes with a factory specified set of Q options that someone can order as a special version. Ordering individual options doesn't make a 'Q' car. Oh well...
It's not a factory specified set of options, the options you choose just have to meet a criterion.

alscar

10,046 posts

244 months

Monday 3rd April 2017
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AM Works isn't Q - both run as separate " profit " centres - different pricing structure although some ( mostly Q ) still seem ridiculously expensive and almost made up as they go !

Rapid rental

477 posts

253 months

Monday 3rd April 2017
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Jon39 said:

There is a delete Q badges option available, but you do have to pay extra for that.
Absolute classic.

leerandle

833 posts

138 months

Monday 3rd April 2017
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I'm sure the 'Q' is not taken from Bond, but from the word Quibble, which is what you do once they have told you the prices..............

DB9VolanteDriver

Original Poster:

2,661 posts

207 months

Monday 3rd April 2017
quotequote all
C997 said:
DB9VolanteDriver said:
a Q badge only comes with a factory specified set of Q options that someone can order as a special version. Ordering individual options doesn't make a 'Q' car. Oh well...
It's not a factory specified set of options, the options you choose just have to meet a criterion.
By criterion do you mean total cost?

C997

644 posts

197 months

Monday 3rd April 2017
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DB9VolanteDriver said:
By criterion do you mean total cost?
I'm not certain on what the criterion is but I'm sure it's not cost, I think it just has to warrant the designation. Some of the paints are eye-wateringly expensive but I got the impression it wouldn't be enough on its own.

M5MarkM

1,686 posts

202 months

Tuesday 4th April 2017
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Parvenu said:
Haven't you guys ever watched a 007 movie? Q was the head of Q Branch (or Q Division), the research and development division of the British Secret Service. Thus, some of the bespoke Q options you can order from AM include a button for ejecting passenger seats, defibrillators in the glove compartment (dunno how they do that 'cause it's already pretty small), machine guns in the front bumpers, etc.
I Did ask for those options but the Vanquish doesn't even have a glove box so I thought I'm not paying for machine guns if I cannot get the defibrilator...