You pay what we pay...

[deason]

Got this through in an email

http://www.salisburyaudi.co.uk/cost_price_event/

Is this a new tactic or just complete click bait?

[ZX10R NIN]

Not necessarily dealers get huge discounts if (I'm sure there's still a little mark up in there) they hit their targets so selling at cost actually means they'll make a profit on every one of those 300 cars they sell (which would make them more money than if they sold 250 at full retail) if you're in the market for an Audi I'd say go for it.

[talksthetorque]

just check Carwow as well if you are looking for something specific.
It is not unfeasible that dealers stick a bit of their bonus on to shift the last few cars too.

If you've sold 299 cars and get an extra grand off all of them if you sell one more car, you're going to give the thing away.

Edited by talksthetorque on Wednesday 13th September 14:12

[Nickp82]

Generally 'Cost Price' events are genuinely cost price in that the dealer will give away their upfront margin, the overall benefit to them being that the increased number of units they sell will get them to a certain level of target which will then pay them 'back-end' bonus so they are effectively still making money from the sale of the cars.

So overall everyone is (in theory) a winner.

[mcflurry]

Ultimately, if you want that model of car, and it's cheaper than the alternative dealer, then win-win