Ferrari SUV confirmed
Discussion
I'm sure I read an interview with him recently, in one of the car mags' 70th anniversary specials, explaining why Ferrari would never make an SUV.
Plus ca change!
edit: Having actually read the Autocar article, it seems to be pretty sensationalist in their usual way.
"Marchionne has previously fuelled speculation by announcing that the Italian supercar maker will "reinvent the concept of a vehicle that has some utilitarian features""
So, like, 4WD for example? And a decent boot?
Plus ca change!
edit: Having actually read the Autocar article, it seems to be pretty sensationalist in their usual way.
"Marchionne has previously fuelled speculation by announcing that the Italian supercar maker will "reinvent the concept of a vehicle that has some utilitarian features""
So, like, 4WD for example? And a decent boot?
Edited by tomtom on Thursday 12th October 08:42
I do not believe Ferrari will produce an SUV, even Cayenne like.
First, it's a crowded market and priced 50% less than Ferrari would demand (Rolls Royce plays to a different segment).
Second, Ferrari knows they build sportscars, not SUVs.
Before people scream LussoT, I took one around Millbrook and it blew me away with its sportscar capability. Yes, the LussoT.
Anyone who has done the Millbrook alpine course in anger will understand what I mean (plus I took her to 175mph from a standing start and slammed on the brake with only my thumb and forefinger of both hands holding the steering wheel. The LussoT didn't blink).
If Ferrari build something to rival the SUV segment it will be a sportscar first and foremost.
First, it's a crowded market and priced 50% less than Ferrari would demand (Rolls Royce plays to a different segment).
Second, Ferrari knows they build sportscars, not SUVs.
Before people scream LussoT, I took one around Millbrook and it blew me away with its sportscar capability. Yes, the LussoT.
Anyone who has done the Millbrook alpine course in anger will understand what I mean (plus I took her to 175mph from a standing start and slammed on the brake with only my thumb and forefinger of both hands holding the steering wheel. The LussoT didn't blink).
If Ferrari build something to rival the SUV segment it will be a sportscar first and foremost.
Helicopter123 said:
Posters who appreciate the heritage of Ferrari will be aware that the road cars are sold solely to finance the racing side of the business. Knocking out a highly profitable SUV fits well with this model.
Is this really true?I would have thought the drive to push bigger production volumes by entering a new market is primarily for share holder benefit... Very little to do with racing... Much like the flogging of the brand across everything from baseball caps to branded push bikes..
CooperS said:
Honestly what make you suggest Porsche have a problem.
1. Platform sharing with other brands in the VW family.2. Crappy 4 pot turbo engines
3. The Porsche Cayenne
4. Policy of "making 1 less car than the market will bear"
5. The Porsche Macan
6. Ditching Le Mans for Formula E.
Need I go on?
dang2407 said:
Camlet said:
...I took her to 175mph from a standing start and slammed on the brake with only my thumb and forefinger of both hands holding the steering wheel. The LussoT didn't blink...
Computer-driven cars - great....
Helicopter123 said:
Posters who appreciate the heritage of Ferrari will be aware that the road cars are sold solely to finance the racing side of the business. Knocking out a highly profitable SUV fits well with this model.
The Fiat parent group already has decent sporting SUV's with Maserati and recently Alfa badges on it, there is just no need to water down the Ferrari brand by chasing sales in the SUV market IMHOI've a foot in both camps as an owner of an older Ferrari and a Cayenne. I love my carb Ferrari, but this needs to happen.
There was a time when Enzo said the horse must always pull the chariot ffs. Quaint & vehicles from that era are fantastic, but move on. The Cayenne is a tour de force. It's a technical marvel. Ferrari should take up the challenge.
I look forwards to an all electric Ferrari, too. Decade by decade, consumer demands push on. If you're left behind for too long, you become obsolete. And believe me, there are plenty of obsolete high end brands that were once at the cutting edge of luxury and technology and are now long forgotten save for a handful of enthusiasts.
There was a time when Enzo said the horse must always pull the chariot ffs. Quaint & vehicles from that era are fantastic, but move on. The Cayenne is a tour de force. It's a technical marvel. Ferrari should take up the challenge.
I look forwards to an all electric Ferrari, too. Decade by decade, consumer demands push on. If you're left behind for too long, you become obsolete. And believe me, there are plenty of obsolete high end brands that were once at the cutting edge of luxury and technology and are now long forgotten save for a handful of enthusiasts.
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