Social Media Marketing for a Takeaway
Discussion
Evening PH,
Looking to try and help a friend who wants to raise their Takeaways profile on Social Media - Facebook to begin with as it seems the best channel to start with
At the moment they have an extremely basic profile, with 100 followers and post no content. Its simply a page with a like button and a phone number...
Anybody on here have any experience in marketing a Takeaway via Facebook? Any tips on how to grow a local following cheaply?
To begin with I am looking to tart up the page and turn into a proper Business Profile with Call to action. (So rehash logo, good cover image, contact details with call button etc.)
Then I suppose we need to run an initial promotion to get some interest. Thinking of a post offering a % discount off Takeaway collection over a fixed period - with the ad boosted and targeted to the local area. (Id have to look into specific demographics and talk with them about their typical customer.)
I was then thinking about a series of posts (maybe 4/5), that can be scheduled to run on a basic cycle maybe one post per week? (I dont personally like the sound of repetition, but its unlikely they will look to create new regular content.)
I have then told them to think about the business and its weaknesses, quietest days etc and to consider promotions that can be run on said days to boost business. Also basic things like ensuring they keep up to date with social/sporting events that can be paired with a takeaway, e.g get a curry in with the boxing on saturday night etc...
Im not bad on Facebook, but do not have any experience with dealing with a small company and promoting it in a local area (small town)?
So:
- does anybody have any tips on how to engage well in a small town?
- any good ideas for takeaway promotions online?
- good ways to build Facebook Audience outside of the internet - apart from obvious "Like us on Facebook for offers etc on the menu"
- good suggestions of promotions to run to increase average order spend
- ways to get customers to leave reviews on Tripadvisor
Interested to hear what you have to say - specifically from people who work in said industry.
Thanks.
Looking to try and help a friend who wants to raise their Takeaways profile on Social Media - Facebook to begin with as it seems the best channel to start with
At the moment they have an extremely basic profile, with 100 followers and post no content. Its simply a page with a like button and a phone number...
Anybody on here have any experience in marketing a Takeaway via Facebook? Any tips on how to grow a local following cheaply?
To begin with I am looking to tart up the page and turn into a proper Business Profile with Call to action. (So rehash logo, good cover image, contact details with call button etc.)
Then I suppose we need to run an initial promotion to get some interest. Thinking of a post offering a % discount off Takeaway collection over a fixed period - with the ad boosted and targeted to the local area. (Id have to look into specific demographics and talk with them about their typical customer.)
I was then thinking about a series of posts (maybe 4/5), that can be scheduled to run on a basic cycle maybe one post per week? (I dont personally like the sound of repetition, but its unlikely they will look to create new regular content.)
I have then told them to think about the business and its weaknesses, quietest days etc and to consider promotions that can be run on said days to boost business. Also basic things like ensuring they keep up to date with social/sporting events that can be paired with a takeaway, e.g get a curry in with the boxing on saturday night etc...
Im not bad on Facebook, but do not have any experience with dealing with a small company and promoting it in a local area (small town)?
So:
- does anybody have any tips on how to engage well in a small town?
- any good ideas for takeaway promotions online?
- good ways to build Facebook Audience outside of the internet - apart from obvious "Like us on Facebook for offers etc on the menu"
- good suggestions of promotions to run to increase average order spend
- ways to get customers to leave reviews on Tripadvisor
Interested to hear what you have to say - specifically from people who work in said industry.
Thanks.
The type of takeaway place it is may effect this to a certain extent.
For example my local chippy does a special lunchtime deal for OAPs, something like medium chips and cod for cheaper than normal, just have to show your bus pass. That kind of deal probably wouldn't work quite as well in a Chinese or Indian, which tend to have much broader menus (and probably younger clientele to an extent). On the other hand if you're a town with a lot of families then offering a kid's meal deal should go down quite well (just qualify it with requiring one adult order too).
Scheduling regular posts is definitely a good start, you want stuff to be going up regularly in order to have a chance of coming up in people's feeds. Keep an eye on upcoming events in the local area, so for example if the nearby school is hosting a fireworks night on Friday you can do a "Coming to [school's] fireworks night? We'll be open from [x]pm, so you can pick up dinner on the way home". If they're open on Christmas Eve or Christmas day then advertise the fact several times from the middle of November onwards.
And of course there's big events on TV; "Strictly final is on Saturday night, pop by from [x]pm to get your takeaway, you won't even have to wash up!", or last day of term "treat the kids to their favourite tonight to celebrate the end of term" etc etc
If your town has a couple of local Facebook pages then occasionally share posts to those pages to help raise the profile, but don't do it too often as it can be quite spammy and put people off.
Posts are more like to be seen and read if you have an image attached to it, so some posts can be made in to infographics to help catch people's eye. For things like special deals you can make a voucher image for it and ask people to show it on their phone or print off and bring with them.
TripAdvisor can be a bit of a can of worms so I'm not sure if I'd push that corner of it. But when it does get a new (good) review make sure you quote it on a Facebook page with a "lovely to hear you liked it!" type of comment. Make it cheerful and friendly.
For example my local chippy does a special lunchtime deal for OAPs, something like medium chips and cod for cheaper than normal, just have to show your bus pass. That kind of deal probably wouldn't work quite as well in a Chinese or Indian, which tend to have much broader menus (and probably younger clientele to an extent). On the other hand if you're a town with a lot of families then offering a kid's meal deal should go down quite well (just qualify it with requiring one adult order too).
Scheduling regular posts is definitely a good start, you want stuff to be going up regularly in order to have a chance of coming up in people's feeds. Keep an eye on upcoming events in the local area, so for example if the nearby school is hosting a fireworks night on Friday you can do a "Coming to [school's] fireworks night? We'll be open from [x]pm, so you can pick up dinner on the way home". If they're open on Christmas Eve or Christmas day then advertise the fact several times from the middle of November onwards.
And of course there's big events on TV; "Strictly final is on Saturday night, pop by from [x]pm to get your takeaway, you won't even have to wash up!", or last day of term "treat the kids to their favourite tonight to celebrate the end of term" etc etc
If your town has a couple of local Facebook pages then occasionally share posts to those pages to help raise the profile, but don't do it too often as it can be quite spammy and put people off.
Posts are more like to be seen and read if you have an image attached to it, so some posts can be made in to infographics to help catch people's eye. For things like special deals you can make a voucher image for it and ask people to show it on their phone or print off and bring with them.
TripAdvisor can be a bit of a can of worms so I'm not sure if I'd push that corner of it. But when it does get a new (good) review make sure you quote it on a Facebook page with a "lovely to hear you liked it!" type of comment. Make it cheerful and friendly.
You eat with your eyes.
Good quality pictures of nice freshly made food to get people who are not hungry, feeling hungry after looking at the pics.
I actually think this would be quite an easy business to build up likes and following.
A few freebies is very cheap.
You need to use video content. Live video also and then boosted will help push the reach and maximise on potential.
Reviews will also work.
You can't recycle content in the way you think. It needs to be fresh new content all the time.
Good quality pictures of nice freshly made food to get people who are not hungry, feeling hungry after looking at the pics.
I actually think this would be quite an easy business to build up likes and following.
A few freebies is very cheap.
You need to use video content. Live video also and then boosted will help push the reach and maximise on potential.
Reviews will also work.
You can't recycle content in the way you think. It needs to be fresh new content all the time.
Offer the customers a loyalty scheme but with a slightly different approach.
Once they receive the takeaway, any customer who dresses it nicely on a plate in some nice table setting or something, and takes a good quality pic of it and uploads it gets a token/stamp based on number of likes/shares depending on the platform.
Once they receive the takeaway, any customer who dresses it nicely on a plate in some nice table setting or something, and takes a good quality pic of it and uploads it gets a token/stamp based on number of likes/shares depending on the platform.
uber said:
Offer some free samples
What about knocking on random doors on a Friday evening with small takeaway boxes of mixed starter items and give them away in exchange for a mention/share/like. I'm pretty sure people would engage with that.It might just be a simple case of - 'hi, are you on fb/insta/twitter? If so, would you do a mini review of these free starters and share/like it?'
My local chippy had gone down hill a bit and we'd stopped using them. The business was taken over by new owners.
I live in a relatively small village and the village has a community facebook page. In the 1st 2 weeks, there were some negative comments about the "new" chippy but also lots of comments of "give them a chance to establish themselves".
Within a month, the chippy owners had their own facebook page and are linked into the community one. Lot's of positive feedback on the improvements in food quality and service....and immediate feedback. Seems the new owner is giving the business a bit more of a personal front through the social media channel. Through those communication we went back to trying them and they are indeed very good so we will be back. To be honest, if I hadn't been on the local village community page I wouldn't even have known it had changed hands.
I would imagine it can be a double edged sword in that if 1 person has a bad experience, everyone knows about it. But a professional approach to dealing with the odd mistake or problem goes very far if you are doing it in "public".
I live in a relatively small village and the village has a community facebook page. In the 1st 2 weeks, there were some negative comments about the "new" chippy but also lots of comments of "give them a chance to establish themselves".
Within a month, the chippy owners had their own facebook page and are linked into the community one. Lot's of positive feedback on the improvements in food quality and service....and immediate feedback. Seems the new owner is giving the business a bit more of a personal front through the social media channel. Through those communication we went back to trying them and they are indeed very good so we will be back. To be honest, if I hadn't been on the local village community page I wouldn't even have known it had changed hands.
I would imagine it can be a double edged sword in that if 1 person has a bad experience, everyone knows about it. But a professional approach to dealing with the odd mistake or problem goes very far if you are doing it in "public".
come up with a crazy eating challenge and create a video showing it. those kind of things get shared all over the place
https://www.facebook.com/rubyourselfiebrum/videos/...
https://www.beverley-times.co.uk/single-post/2017/...
https://www.facebook.com/rubyourselfiebrum/videos/...
https://www.beverley-times.co.uk/single-post/2017/...
JimmyConwayNW said:
Instagram - people in your local area with loads of followers. DM them, offer them free food and say it would be nice if they took a picture.
Video can just be a slide show of pics, its just that the video footage itself has a bigger reach the way facebook is geared up.
I dont see how the Insta thing would work? Can you target a certain area? My wife has a huge amount of followers on her personal account (sports) and her followers are from every corner of the world, she probably has more from each big city than a few mile radius of our home?Video can just be a slide show of pics, its just that the video footage itself has a bigger reach the way facebook is geared up.
DSLiverpool said:
FB and Insta are linked, my local iphone fixer does regional FB and it seems to work well, get people tagging the take away on pics of food - bring in the post to claim free something / discount whatever will spread the plaice (he he) far and wide in weeks.
Yes well aware they are linked Dave, I just dont see how IG would work in the same way Facebook would. Its a great way to share experiences and fancy images - but I dont see how you can deliver the same sort of info/promos to IG?If you were to create an image based post on FB which was promoting a discount off an order and your FB & IG accounts were linked - would the post show on IG in the same way as FB? And use the same audience restrictions that you set in FB?
If so then great, but I didnt know it could do this?
There's no science or magic to it.
You just post stuff several times a day.
And get customers to post stuff in exchange for discounts or freebies.
And do a cheesy viral of some sort that gets shared around. Like, a woman in a bikini ordering a sausage.
And do a blog every few days, with tags, so it comes high in Google searches.
You just post stuff several times a day.
And get customers to post stuff in exchange for discounts or freebies.
And do a cheesy viral of some sort that gets shared around. Like, a woman in a bikini ordering a sausage.
And do a blog every few days, with tags, so it comes high in Google searches.
Actually Russ thinking about it they could probably do with a key dish or usp to promote rather than across the board.
Maybe having a weekly double size portion (this week all fried rice dishes are supersize) or “try our buffalo burgers”
What I’ve noticed is relentless posting of mildly interesting stuff actually works on insta from watches to meat packs to pyjamas
Maybe having a weekly double size portion (this week all fried rice dishes are supersize) or “try our buffalo burgers”
What I’ve noticed is relentless posting of mildly interesting stuff actually works on insta from watches to meat packs to pyjamas
I'd advise them to get hold of a good camera or phone with a good camera and take decent pics of the meals. These look more proffesional with good lighting and all framed the same way ( all with the same background and size). I only use IG and twitter so can't comment on FB but using hashtags is where it becomes directional. Example #Somerset etc also look at other local businesses and follow their followers.
Lots to take pics of if you think about it. Shopfront, kitchen, staff, produce, happy customers etc.
One of our local takeaways runs a weekly free pizza competition. Seems to work for them.
Have a look: @italianexpress_
Good luck, sounds like fun
Lots to take pics of if you think about it. Shopfront, kitchen, staff, produce, happy customers etc.
One of our local takeaways runs a weekly free pizza competition. Seems to work for them.
Have a look: @italianexpress_
Good luck, sounds like fun
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