Logo critique...

[chml]

Hi all, I'm in the process of setting up as a bookkeeper (and eventually an accountant) and have had the following logos sent to me by a designer - can you kindly take a couple of minutes to look through and let me know your thoughts and preferred design? Thanks in advance.

Edited by chml on Monday 15th January 18:45

[2 sMoKiN bArReLs]

I personally don't find any of them inspiring.

Quite a few I just see loud.

[Yipper]

Books in the Loud.

Looks overstyled.

[chml]

I can't see that they have all been uploaded - there should be seven in total?

[2 sMoKiN bArReLs]

chml said:

I can't see that they have all been uploaded - there should be seven in total?

I clicked on one, then went to the thumbsnap to see them all.

I hope you haven't parted with any cash for these!

[FurtiveFreddy]

My personal view is why bother with a logo in the first place for this type of business?
Your time & money would be better spent finding clients.

Either way, none of those ones are particularly good.

[chml]

2 sMoKiN bArReLs said:

I clicked on one, then went to the thumbsnap to see them all.

I hope you haven't parted with any cash for these!

Ahhh that makes sense.

Not yet... until I'm happy anyway

[2 sMoKiN bArReLs]

This is the only one where I can see your intended name straight off....and it's a proper hotch potch and not pleasing to the eye.

Oops, looks like link not good. It's the one with cloud in bold

[2 sMoKiN bArReLs]

2 sMoKiN bArReLs said:

This is the only one where I can see your intended name straight off....and it's a proper hotch potch and not pleasing to the eye.

Oops, looks like link not good. It's the one with cloud in bold

..and the offset is horrible

[MrBarry123]

They are all rubbish.

Why don't you just put the word 'Books' in an outline of a cloud?

[FurtiveFreddy]

Not a bad idea. Here, have this one for nothing

[chml]

Thanks guys. I'm mainly looking for the logo to have on my FB page for adverts etc - I appreciate that most clients who are looking for a bookkeeper won't care whether I have a logo or not etc. The 'Cloud' part of the name is because I'm going to focus predominately on Cloud software which will (hopefully) make me more attractive to clients who are further afield.

[chml]

MrBarry123 said:

They are all rubbish.

Why don't you just put the word 'Books' in an outline of a cloud?

I actually quite like the sound of that!

[2 sMoKiN bArReLs]

chml said:

Thanks guys. I'm mainly looking for the logo to have on my FB page for adverts etc - I appreciate that most clients who are looking for a bookkeeper won't care whether I have a logo or not etc. The 'Cloud' part of the name is because I'm going to focus predominately on Cloud software which will (hopefully) make me more attractive to clients who are further afield.

In that case, why use the word books? I though only old gits like me used such an outdated word!

(Gotta love PH...you come on for logo critique & get loads of other stuff )

[chml]

DELETED: Comment made by a member who's account has been deleted.

Just having some dinner so will answer the questions shortly TinRobot, appreciate the comments so far though.
My home address isn't visible anywhere is it??

[technodup]

I'd agree with most of the above; they're ste.

The good news is I wouldn't give it much more thought. Logos are imo the single piece of marketing which start up businesses fuss over the most and yet have the least effect on punters. It's mental the time that gets wasted on them.

I'd go with a simple clean font and no logo as such. And I'd revisit that name, it's horrendous. If I hadn't read the thread I'd have thought you were some sort of Amazon clone selling books/audiobooks/ebooks or something.

It really doesn't have to be much more than

James Smith Bookkeeping Services
We do X to help you Y.

A tagline like that explains so much more to your prospective punter than any poncy logo can ever do. Clarity is everything, and the responses here demonstrate your logos are far from clear. Go on something like vectr.com and play about with fonts and wording. Get what you want and create a png/jpg. 'Logo' done, zero cost.

Does it come across that I hate everything to do with small business logos? Hopefully!

[s2kjock]

technodup said:

If I hadn't read the thread I'd have thought you were some sort of Amazon clone selling books/audiobooks/ebooks or something.

That's exactly what I thought.

technodup said:

It really doesn't have to be much more than

James Smith Bookkeeping Services
We do X to help you Y.

I'm an accountant and I can't think of any of the small independent book-keepers we work with that have a fancy logo - they have something similar to what technodup is suggesting.

[Muntu]

They are bloody awful. Do not go back to that supplier, he doesn't seem to have a clue

[jammy-git]

Have a type based logo instead. Something clean, professional, will work in any situation. Rethink your name too.

[Lexual]

couple of ideas I just knocked up..

Do you have 2 or 3 initials you can use? or just make them up..

what you think?