What car ad's do people like?
What car ad's do people like?
Author
Discussion

joe90

Original Poster:

140 posts

298 months

Wednesday 18th September 2002
quotequote all
Sorry if this is an old chestnut but I did a quick search and cannot see it recently.

I have been wondering about what car ad's you all like, advertising appeal being a highly individual thing.

Speaking personally, I think that pretty much all BMW ad's are spot on and that Rover have had some great ad's over the years including "Minis have feelings"; "Britisher Architect"; the Montego parking ad; and the recent MG "high strength, full fat..." stuff (most of which has got them into trouble with the ASA!). To me, most car ad's are either deeply predictable (mountain roads, deserts, etc.) or just plain awful (anything Vauxhall has done for years; the recent MR2 ad's; and the current Mazda campaign spring to mind).

What about you?

911newbie

611 posts

283 months

Wednesday 18th September 2002
quotequote all
Well the naffest has got to be the Mazda ads, "Vroom Vroom.." up yer jacksy mate.
Best- hmm well the Clio ads featuring Madamselle Helene Mahieu certianly got me going if only for the gorgeous french bodywork. The Pug ads are a damned insult to all RNLI people and I turn over the station the instant they come on.
The funniest at teh mo are probably the min ads, even though they get tiring after a while.

135sport

442 posts

303 months

Wednesday 18th September 2002
quotequote all
I liked the Ford add for the Escort RS2000.......right up to the point where it cut to the 'new' car (Mk V Escort!)

"I'll make you great agian........the people want you back!"

(or something like that)

CarZee

13,382 posts

290 months

Wednesday 18th September 2002
quotequote all
The Laguna 'Serious Playtime' is the most 'on the money' ad IMO.

It shows the features of the car, not some tosser making squealing noises round the corners or some bint giving her bloke a hard time because all men are inferior morons or promoting inappropriate fog-light use.

If the Laguna ran over the twat in the C5 and the bint in the Punto and that one in the Focus too, then ran head on into that Clio, I'd buy one.

Mad Dave

7,158 posts

286 months

Wednesday 18th September 2002
quotequote all
best ad has got to be the 'Golf forever' one that has all the Golfs from Mk1 thru to current.


Ace advert (maybe only cos i own a Mk2 GTI tho!)

Size Nine Elm

5,167 posts

307 months

Wednesday 18th September 2002
quotequote all
Unfortunately - "None of the above". I just don't get car ads. Its a car, it goes. They don't advertise 'interesting' cars...

Oh, its got cupholders. And its full of scantily clad women, and a jet fighter upside down over it, and the driver has to go "squeeek" while he goes round corners... I'll take two.

Leadfoot

1,910 posts

304 months

Wednesday 18th September 2002
quotequote all
My favourite would be the Freelander one from a couple of years ago, where they release it back to the wild in Africa.

GrahamG

1,091 posts

290 months

Wednesday 18th September 2002
quotequote all
Citroen ads of late are particularly crappy - The C3 -Jet Fighter, C5 - tyre squeal and the archetypal - Baldy Git barks on about low prices - are all damned irritating. The ad for the new Saab 9-3 is a lowpoint as well!

I agree the Golf ad is very watchable - There were some absolute crackers of VW ads on adcritic.com before it was sold off.

The ad with the Indian guy smashing up his Hindustan Ambassador to make it look like a Pug 206 is a cracker.
The new

zippy500

1,883 posts

292 months

Wednesday 18th September 2002
quotequote all
Anything without a BMW in it.

incorrigible

13,668 posts

284 months

Wednesday 18th September 2002
quotequote all
I like the ones for the Vauxhurl Zafira, the ones with Griff Rhys-Jones as a beardy-twat scientist

Make me want to buy one ? Never

Make me laugh at one whenever I see it one the road ? Certainly

Especially when the driver has a beard (more, if it's a lady scientist)

steve-p

1,448 posts

305 months

Wednesday 18th September 2002
quotequote all
The current 206 ad is amusing, where an asian youth remodels his Hindustan Ambassador into a 206 shape by driving it into walls, getting an elephant to sit on it, bashing it with a hammer and welding it. Generally Peugot ads are absolute rubbish, so it makes a change. I don't see many ads as a rule though (no need to with TiVo, with a 60x fast forward speed).

Bushwacker

38 posts

284 months

Wednesday 18th September 2002
quotequote all
The best has to be the 206 Ad! Where the guy sees the picture of a 206 and bashes his car to look like one!

jmorgan

36,010 posts

307 months

Wednesday 18th September 2002
quotequote all
If you can go back a few years, that ad where an Ital bursts on the scene from some garage or another was a hoot. Even then I larfed.

andytk

1,558 posts

289 months

Wednesday 18th September 2002
quotequote all
I can't believe no one has mentioned the current Saab advert. The one with the bloke hooning round a race track. It clearly showns the guy speeding and I'm sure there's even a sniff of tail out action. How do they get away with such blatent displays of speed and spirited driving when poor old MG gets blasted for showing wheels wich might be blurred thus implying speed. I mean for F*** sake.

Amyway its a good advert pity TVR don't do such a blatent advert. That would be nice

Andy

GrahamG

1,091 posts

290 months

Wednesday 18th September 2002
quotequote all
Yep, posed with a Maserati Merak - Spot the difference!!!

Another cheesy blast from the past - Anyone remember the ad for the Fiat 131 Super Mirafiori being delivered in a cage !!!

GrahamG

1,091 posts

290 months

Wednesday 18th September 2002
quotequote all
quote:

I can't believe no one has mentioned the current Saab advert.


Err - I did about ten minutes ago!!

>> Edited by GrahamG on Wednesday 18th September 10:50

samn01

874 posts

291 months

Wednesday 18th September 2002
quotequote all
I like the song on the Hyundi (bad spelling me thinks) advert. I'm sticking with you...(dum,de,dum) Cos I'm made out of glue...(dum,de,dum)......

I know I am sad.

rich brierley

1 posts

282 months

Wednesday 18th September 2002
quotequote all
i like the hyundai one for that shocking, yet strangely enjoyable tune "made out of glue"
also the punto ad thats got the bloke arguing with his bird to the lyrics of "dont you want me baby"
and i quite like the bmw one where he tests his reflexes and the car jumps
remember the starsky and hutch one a few years ago for the almera(?) that was amusing.
from mags, the 106gti ads where funny. a slight bump in the road and a tiny 106 miles up in the air!!!

Byff

4,427 posts

284 months

Wednesday 18th September 2002
quotequote all
I know I shouldn't like it - cos its a Vauxhall.

Those little corsa's playin hide an seek, especially the one at the end playin peek-a-boo.

Aw aint they cute - put em in a sack an drown them

>> Edited by Byff on Wednesday 18th September 11:01

GrahamG

1,091 posts

290 months

Wednesday 18th September 2002
quotequote all
Yup - Corsa - Great ad - crap car and I agree the Hyundai tune is very addictive

BUT!!

That Punto ad is costing me a fortune - every time it comes up I chuck the telly out of the window!